Monday, May 15, 2017

Why Businesses Can’t Ignore Data Analytics in SEO Services?

Why Businesses Can’t Ignore Data Analytics in SEO Services?


Data analytics is a brand new terminology that is fast gaining popularity in the business world. It is the procedure involving both qualitative, quantitative techniques and processes to boost productivity in a business also to improve its profit margins. Mostly SEO Services India uses this process to promote their clients business online. In the process, data is extracted and bifurcated with the aim to analyse behavioral data. In this context, it is also relevant mentioning that patterns and techniques involved in Data Analytics are usually dynamic, depending upon particular needs of a business.

  • The importance: Data Analytics is required in B2C organisations, where they collect data from customers, practical experiences and other businesses. The collected data is then carefully processed and categorized according to requirements. Lastly, analysis is performed to study customer behavior and their purchase pattern.

  • Why it is important for your business: The overall idea is to make some sense out of the data in hand, analyse it to identify better business prospects in near future. To put it in other words, Data Analytics is the science of understanding the trends and identifying the patterns to uncover a kind of business intelligence to boost profit. It also helps in making better utilization of the existing resources. Data Analytics also helps improving managerial-level operations and drives a business to the higher success levels with seo services in India.

The ways Data Analytics can help your business growth

  • It can help analyse your business value chain: Data Analysis is a great way to find the insights of value chain in your business that already exist. So, the information, thus gathered, top seo companies can help businesses to find ways to greater success.

  • Knowledge about the industry: It also helps the professional seo company to get the latest information relevant to your industry and thus, it becomes easier to plan the course of action in immediate future.

  • Identifying the opportunities: Keeping abreast with the latest trends and constantly improving profit margins are the two fundamental objectives for every business. Data Analytic in seo services helps to achieve both these goals, along with unlocking hidden doors to newer growth opportunities.

How popularity of Data Analytics is changing business environment

The demand for Data Analytics is growing steadily, as more and more businesses are gravitating towards it to scale higher levels of success. The combination of data and analytics is the ideal tool for businesses to improve their profit margins. As such, an increasing number of start-ups are hiring Data Analysts on lucrative packages.

  • Need for coordination between Analysts with IT: Rapid growth of Data Analysis has compelled the IT industry to deliver the right tools and digital infrastructure to help businesses get their desired needs or information. Involvement of the IT industry makes the profession of Data Analytics even more indispensable for businesses, as now analytics can generate more sophisticated Analysis reports with the help of best SEO Company India.
  • Predictive Data Analysis goes in hardcore marketing: Predictions made through Data Analytics is used in hardcore marketing to generate greater volumes of business for brands.

Considering all these changes in seo services that Data Analytics has triggered, businesses need to get out of the conventional approach to improve their sales and revenue figures and to do the same you can contact a leading SEO company in Kolkata. (S.D. SEO Services)

Tuesday, May 2, 2017

Low Competitive Keywords - New Secret for SEO Company’s Success

Low Competitive Keywords - New Secret for SEO Company’s Success



We won’t start with giving any false expectation. Coming straight to the fact, SEO doesn’t work like a silver bullet rather it gets more complex with the length of your “must-do” list. None of us have time to cover the entire suggested best SEO practices list. But most reputed SEO Company India does follow these points very carefully.

However, what is one thing that you should never miss? The answer to this is keyword research. Remember, the secret to win over your competitors and secure a higher position on the SERPs analyzing low competition keywords for your website. Search for these kind of keywords and increase the chances of your website to be ranked higher in the Search Engine Result Pages. Top providers SEO Services in India will always look at this area sincerely.

Finding the most relevant keywords for your website builds a strong foundation of your SEO strategy. When you don’t have a smart keyword strategy, it indicates to an unstable foundation of optimization. 

What does finding low competition keywords exactly mean?

If you are new to the trend of SEO Services, it won’t be that easy for you to beat the already stable rank holders in SERPs of SEO India. You need to start with targeting the low competition keywords and slowly move to the higher competition keywords once you are master of the former strategy. 

Leading providers of SEO Services in India, advice to focus on high volume low competition keywords. However, we would rather say the opposite for a start because temptation could lead to quick but wrong decisions of choosing keywords.

You must consider two essential things:

·        Finding relevant keywords to your product and services
·        Finding low competition keywords

The first one demands knowledge of the kind of audience and business. You can rely on your gut feeling. On the contrary, the second one demands good knowledge of your website’s competitive power. You need to accept reality that not every website owns equal opportunity of getting placed on the first page of Google. This is why searching for low competition keywords works as a successful SEO strategy. 

How low competition you should go for?

It varies from website to website depending on the Competitive Power as it shows the amount of keyword competition your website is potential to be ranked for. Targeting low competition keywords refer to selecting keywords that have a score equal to or lower than your Competitive Power.

How to search low competition keywords?

Using keyword difficulty tool, you can easily find long tail keywords depending upon the:

·        Relevancy to the root word or phrase inserted
·        Keyword competitiveness related to your website’s Competitive Power

On browsing through the list of suggested keywords, you will come across identical keywords that are low competition but you never thought of them.

Keyword research tools help you identify the most relevant keywords that are close to your root word search. This ultimately saves your time and avoids unnecessary irrelevancy of target keywords. Being a reputed professional SEO company in Kolkata, we follow this process very effectively.

When you have found relevant and suitable keywords, you can easily analyse keyword difficulty in comparison to your website’s capability to challenge its Competitive Power. Add these selected SEO keywords to your checklist and shortlist the most suitable keyword opportunities.