What Marketers Need to Know about Live Streaming Push of Facebook?

With live version of Facebook the largest social network of the world has been successful in entering the live-streaming space in a better way. With most of the new launches of Facebook product, there exist many considerations for both brands as well as marketers.

Live – A High Priority

Facebook CEO and co-founder Mark Zukerberg has reportedly been successful in making Live a high priority for engineering teams as well as video-focused products of the company. Even after being a de facto chief, his blessing does not guarantee success. In short, there is no guarantee that whatever he throws behind will definitely receive significant attention, promotion and investment.

   

It also implies the fact that Live is less likely to be abandoned even if it encounters early challenges. SEO Services state clearly that Facebook holds the ability to pay big bucks to celebrities when it comes to live stream. In order to drive adoption of Live, it is courting celebrities who can contribute in popularizing live streaming on social network.

Facebook – Offering Cash to Celebrities for Using Live

Sheryl Sandberg, Facebook COO is also personally involved in talent agency pitches. As per reports, Facebook is offering to pay cash to celebrities for using Live. This is apparently the first time when the company reportedly has offered compensation for adoption which reflects the importance of Live.

As per digital marketing services in Kolkata, live videos are more likely to rank higher in News feed. Users spend more time watching such videos rather than going for pre-recorded videos. This is the reason due to which Facebook has updated the algorithm which governs News Feed for prioritizing live videos.

Marketers are Looking for Ways to Cut through News Feed Clutter

May be that the company calls this update to be a small one, marketers are looking for ways to cut through News Feed clutter to have a new tool that may help them to do so. As per Meerkat, the startup which helped to spark the live streaming trend of today recently announced that it is pivoting away from live streaming due in part to competition from larger social networks.

The distribution advantages associated with Twitter and Facebook Live drew more number of early users to use them away from Meerkat due to which it was not possible to grow as quickly alongside as planned. Fortunately, marketers who jumped on the bandwagon of Meerkat must be in a position to apply some knowledge gained for live streaming on Facebook.

Facebook, if used in a generous way can really prove to be a wonder.

How Can AdWords Help You Gain Offline Sales?

The trend of online marketing got turned to 360 degrees through Self Service Advertising Program by Google. Now Google makes billions form its AdWords alone due to which it has been considered to be an integral part of online businesses. These AdWords work on a simple yet effective model.

Why AdWords must be used?

Such SEO Services in India help one to reach the target audience. By using the right keywords, one can easily reach the right people at the right time who are looking ahead for goods and services.  Some vital reasons due to which AdWords must be used include:

·         These AdWords provide fast results. They get published at an instant along with faster results. 

·         AdWords help to provide data that is measurable as well as comparable to make the tracking procedure easy. They are also flexible with respect to customization.

·         The level of engagement is high. It has proved to be very much helpful to both Google as well as business makers. Also, with the help of AdWords, you can easily control the cost of advertising. You can easily maintain your budget without worrying. 

·         With Google AdWords, you can easily take a lead in the competition. It is good to make AdWords highly effective for competitors.

Steps to Turn an Online Potential to Satisfied Buyer

Vital 4 steps by Digital Marketing Services in Kolkata through which you can turn an online potential consumer into a satisfied offline buyer include the following:

·         Power of search campaigns – By showing ads that are geographically relevant by adding location extensions will help you to increase the probability of attracting the right customers. With the help of Google My Business Locations, one can manage all locations. It makes finding of outlets easy.

By improving the search campaigns, on your way to show your ads to people who are near you and may end up buying from you. It can be done by setting radius around the store with the help of local extensions.

·         Getting foot traffic with shopping campaigns – With the help of local inventory acts, it is possible to manage the deciding factor to verify if someone is entering into your store or not. With the help of local inventory ads, you can easily persuade buyers to visit a nearby store.

The existing products can be segregated with the help of sales channel for easy bidding.

·         Measuring full value of online ads – The progress of online ads can be judged by simply estimating the amount of offline sales made. The formula will be Attributable store sales from search ads = clicks on search ads*store visit rate*store conversion rate*average conversion value.

The marketing team can be contacted in case of having insufficient data and information to know status of sale.

·         Optimizing performance - By optimizing the campaign you may readily get maximum returns from both online and offline conversions. Campaign performance data will help you to adjust the investment made online.

All you can do is updating your metrics, optimizing bids, highlighting special offers along with planning for marketing budget.

By following the above mentioned steps, you can easily drive sales to fill the funnel of sales. 

Impact of Google’s Change 4 AD Layout on Search Engine Optimization

Since the conception of Google in 1998, the company is still on its pathway of refining its search algorithm for having a better consistency between user intent and search results. Google plays an equivalent game where somebody will be a winner and somebody a loser.

Concept of Google AdWords

It is better to understand the concept about Google AdWords in order to have a deep insight with changes made by Google. In simple words, it is an advertising service offered by Google for businesses who desire to display ads on Google as well as its advertising network. This service is majorly focused on keywords.

New layout shows by Google shows our ads on top search results. They also have discarded ads completely on the right of search results, which is a major roll out. They show Product Listing Ads along with ads in the knowledge graph on the right hand side

Average CTR and Expected CPC

As per recent analysis, only 15% of clicks happen on side ads and majority of them are attractive that are visible on the top side. As per Google, the average CTR for right hand side ads is poor when compared to total and expected CPC inflation from major change is projected to be more profitable in terms of long run.  This is the reason due to which Google has removed these right side ads.

This change in the 4 ad blocks, right hand column which is now free represents an overall drop in ad positions. As per the MozCast data set the ads now max out at 7 per page and the total number of ad count across 10,000 searches are 25,755.  Before the implication of this changed ad layout, there were up to 11 ads on a search result page.

Same of SEO Services in India

The revenue of Google from advertisement is approximately $33.4 billion which implies that Google is making more money.  The change will be a positive one for paid desktop search and PPC marketers. The impact of the same on SEO Services in India is debatable. The continuous pushing down of organic listings will obviously be an issue for website manager.

The organic space is very important for businesses. For paid search advertisers, the change will surely drive up average CPC as the competition is on the way to increase. It must be ensured that you do everything to make the organic listing stand out. Embedding high quality images and videos along with sachems are feasible for website. Website owners focus mainly on creating a good quality website so that the algorithm of Google benefits them and rewards them.

Steps to Enhance SEO Ranking

There are several ways considered by Digital Marketing Agency in Kolkata in order to enhance the SEO along with helping your website to stand higher in search engines. Since SEO requires continuous maintenance similar to latest changes in AdWord layout. Following steps are required to improve SEO ranking:

·         Back linking

·         Google quality and unique content

·         Adding videos and images

Focusing on quality of content along with experience of user will let easy surviving in the competition.

3 Ways to Transform Blog into a SEO Machine

It has been observed that over 80% blogs stagnate practically with no traffic and few readers. Simply having a blog does not guarantee result generation. The problem includes the way people are invited to participate.

Effective Ways to Convince People for Reading Blog Posts

•         Using an email list for distributing new posts

•         Purchasing of Google and Facebook advertising in order to drive awareness

•         Search Engine Optimization

Ways to Transform WordPress Blog into Search-Friendly Traffic Generator

Some of the most effective ways for convincing people to read blog posts include:

·         Sharing the same on social media

Utilizing all these options is considered to be ideal, but SEO Services get the highest number of votes each and every time.

There are 3 best ways to transform WordPress blog into a search-friendly traffic generator. All are free other than the time invested. Those ways include:

·         Installing a good SEO plug-in – The WordPress SEO by Yoast is one of the favorite and free SEO solutions. It makes it easy as red light, yellow light and green light. It must be ensured that simply installing this plug-in is not helpful in and of it!

There are many bloggers who stop at this first step. The real power lies in understanding the best way to use it correctly along with choosing the right keywords.

·         Going for in-depth keyword research – It is good to head over to the Google Keyword Popularity Tool and invest some time in keyword research for better understanding the keywords that drive most of the traffic. It is better to go for in-depth research to ensure that popular keywords are being used to suit the product, service and blog topic at the best.

In case of a local business, using of localized keywords like “az life coach” or “life coach in phoenix” instead of “life coach” will enable proper ranking. It is recommended to create a free account on Adwords and then research for keywords. Adding name of city and state will fetch local search results to review along with some great ideas for blog posts to fit. 

Google can be expected to bring up a list of other relevant keywords. Excel can be used to rank them from most to least popular. One will also get rid of unnecessary columns. The document must be saved for easy reference in the later stage.

·         Choosing one keyword to include the same in post permalink, title and first sentence – It is good to ensure that the WordPress has been set to name the page URL as the name of post by simply changing the settings. It will automatically put the keyword in post URL known as permalink. A company which provides Digital Marketing Agency in Kolkata consider it an essential component for SEO success.

The keyword must be relevant and appropriate. SEO magic happens after identifying the keyword on which focus must be done. It must be put into the trifecta of permalink, page title and page description. Putting the keyword in the field of Meta Keywords concludes the whole process.

It is better to adopt multiple ways for getting the maximum number of subscription from readers.