5 Simple Yet Valuable Tips to Get High SEO Ranking in 2016

SEO is a very common technique used by the top SEO Companies in India in order to come at the top of the search engines list when related keyword is being put in the search bar. In order to come on the top different techniques are applied by the organisations. Here in this post, 5 such things are going to be discussed that helps an organisation to be on the top in search result list.

Search engine optimization or commonly known as SEO, is one of the very common technique applied by the providers of SEO Services India in order come to the first page of the search engines. However, it is not now limited to the very old concept of stuffing some keywords into site and publishing it over the web. The SEO market has drastically changed and new techniques are playing their role in order to change the SEO games. In this post such 5 tips will be discussed which are going to set the trend for SEO market in the coming years. So here are these 5 unique ways.

Social Media: Yes, you hear it right absolutely. The contents over the social media such as Facebook, twitter or Google plus, are going get more prominence than other conventional techniques. There are near about 75% of the best provider of SEO Services in India are using this in order to enhance the SERP ranking of the product. In the coming years also the marketers will use all the tool kept in the pocket to make Facebook posts or the tweets in order to gain a higher ranking. Even a trend is seen for a while that when one is placing a search word in the search bar the result brings the postings of the Facebook and trends of the twitter.

Put Video: It is always being a conformed truth that audiovisual matter creates a more impact on the human psychology than of anything else. A post with a picture in the social media will create more impact than of a plain two liner. Whereas the effect will get increased while the same post will come with a video. If anyone will closely watch the Facebook trends, can find that videos are more trending than of the pictorial posts. It engages the audience more by adding the entertainment quotient to it. In addition, search engine like Google are focusing more on the search results that are blended with diverse search results.

So SEO Company India are grabbing this particular trend and try to engage the audience with the video contents rather than other type of contents. However, mere uploading the video content will not help the organisation, as it needs to be blended with proper techniques.

Be on Mobile: The use of the smart phones are being increased a lot in the recent years and SEO market cannot under estimate the presence of mobile internet users. With increase of smart phone users people are searching the items on the mobile before they are making the decision of buying it. Thus one must make the website responsive one in order to give a better experience to the phone users rather than of doing anything else. In the last year, it has been observed that a lot of organisation made their web presence customised along with the mobile users. Providers of best SEO Services in India must also strategise their thoughts to make the search results mobile friendly.

In addition, with the advanced algorithm of the Google search engines the mobile friendly sites are getting higher ranking than the non-mobile sites. Therefore in order to get an edge over the competitors one must take this in check list.

Voice search: Nowadays people are more of multi tasking than of the earlier people. For instance, one is driving and trying to give the order of a pizza while he will reach home. Earlier either he has to stop the car and order it or only can order after reaching home. However, with the popularity of the Google voice search application now the websites are featuring more or less the same feature to give the customers the ease of ordering something through voice commands. Even the Domino’s a popular pizza brand has also included the feature. Thus, the SEO analysts must refine the keywords that are going to be incorporated in the sites.

It has been found in some of the latest surveys that nearly a 36% of the adults used use the voice command to search something while watching TV and nearly 59% of the teens are using it. Thus it shows that in the near future this one is going to be a sure trend setter. Best SEO Companies are now focusing in this point very much.

Keyword Dependency: Keyword is truly a basic issue which has an important role in the SEO marketing. However, the use of keyword in the headline is not at all remaining important. For an example, suppose one have to use the key “Best SEO Company”, they do not have to repeat the phrase for three to four times rather one can use words search as search engines optimization and Google or other search engines will easily recognize that. It shows that the dependency on the keyword has lesser. Most of the queries are becoming specific thus, it is also important for the SEO writers that to write contents based on those aspects.

Therefore, in this particular post I have written about the latest 5 trends in the SEO markets. These are some of the issues that one must take in mind while they are creating content based on these or doing SEO for it. However, the algorithm is getting updated in frequent manner and the top SEO Company as well as content developers has to adapt the new trends as quick as possible.

5 must have SEO services for the small cap business ventures!

With increasing use of internet in the modern business field, SEO Company has become an important part for any business ventures. However, in case of small business ventures in India or other places it becomes more important when they are joining e business as based on the success of the venture they can build the future plan. Here is list of some important professional seo services features that a business venture must have.

The use of internet has increased in the recent time in a large way and having a web presence becomes very crucial in order to get the success. However, most of mid cap and big cap companies are already in the field of SEO marketing. Now it is the time for the small cap companies to join the crusade. One will surely like to hire the best seo company in India in order to get the best result. However, when a company will reach to a top SEO company they will point out a thousand of errors in your present site and way of operation.

A small cap business owner, who hired seo services in India pointed that it is confusing at some point of time to understand that how to cope up with these problems. Thus, in order to overcome such confusion, here is the list on which one must focus on while going for the first time with SEO.

Searching Right Keyword:

 
In order to come on the top of search engine listing, it is important to focus on the right and proper keywords. The traffic on Google can only be increased with the selection of right keywords as we know once the traffic will start to flow, the ranking itself will boost up. However, to get a right amount of traffic, one must have at least one to two keywords in each page on the domain. However when it comes to selection of keyword one must keep three important things in mind. 

First is that one must consider a keyword which is not only relevant but also posses a commercial intent. Second issue is that the keywords must be considered on the popularity of  that keywords. Popularity here stands for that how many people used to search by placing that keyword in your locality.

Locality is important, as anyone is having a business in India and the listing is shown in US will not going to benefit the organisation rather it may bring down the rankings. Finally, one must go for the lower competitive keyword. As it is very important to be on the first five listing as 95% of the people used to click on that. One can use the word tracker tool for searching keywords also and discuss it with your SEO Company.

Create Good pages:

 
Once you have completed the research for the keywords, here is the time to redefine the pages as until the pages will have the proper keywords it is not possible for one to get the rankings. However, in order to get the ranking inform your SEO Company for best seo services to include relevant pages if you are not having them in prior. However, while making the pages one must make the page comprehensive one by giving it a proper length and size.

Plagiarised content is strictly a no in case of content creation, thus one must avoid copy pasting contents in the pages. Additionally, whatever the contents are going in the page must be of a high quality. Here, I am not talking about the written contents only but the images or the animations that are also there. 

A page must not have more than two keywords and try to make the contents of the pages relevant according to it. Finally do a mapping of all the keywords and ensure that all the proper keywords are being placed in the different pages of your domain. In order to have ranking one must follow the document type format, as Google used to use it in order to get the right ranks.

Optimize Your page:

However, it may also possible that one is having relevant pages for the website, and then it is needed that those pages must be optimized in a proper way. Search engines are basically the computers which need few clues to understand the matter of those pages of that site. Providers of the best seo services in India will do the needful in order to make the pages relevant while the search engines will try to find the related contents. However, one must check the followings in the pages. The pages must include proper title tags.

The contents must include the right keywords as well as variation and synonyms as most of the advance search engines can identify the word variations also. Anchor text must be optimized in proper way in the pages. Finally, one must understand that the content, which has no relevance, must be pulled out of the pages as it may increase the bounce rate. Thus through the ways one can have an understanding of page optimization. 

Link Building:
 

One of the most important factors of getting success in order to get higher ranking is to do a link building. Placing the keywords are not going to earn the proper rankings. There are several pages, which have used the same terms. Thus, it becomes difficult for the search engines to identify the one must placed at the top of the listing table. They used to identify the quality of that site by understanding and counting the number of links. There are both internal and external links, which plays immense role in ranking of the site. Thus, ask your SEO Company to give focus on the proper link building which must include quality links not quantity of the links. 

Do an Audit: 

Auditing is not only important for your business but it also important for the ranking of your site. In order to understand the proper issue Google has provided a number of tools, following which the SEO experts can understand that what the requirement for the website. However, it is more of technical issues thus it will be little difficult for the common people to get an understanding of these issues. However, I am trying make you understand in simple way. One must set up Google Webmaster Tools, which include the site map submissions and all. If there is any duplicate page or irrelevant pages existing, it will help you to identify this and remove them. Further, it will also help you to understand the load time too. 

Therefore, these are some aspects, which are very important especially for a start up or a small company, which is trying to enhance their web presence through SEO implementation. However, the post tries to make them aware of these issues, which is needed in order to go for the SEO for the first time. It will be wise to choose a local top SEO Company in India, as they are more aware of local listings, which is another issue that small companies must focus on. Additionally, one must hire one of the top SEO companies in India, those focuses on the mentioned issues.

5 top SEO Services trends to follow to rule Internet marketing

SEO still rules the internet marketing and is going to rule the e-marketing for the coming years also. However, there are certain techniques the marketers must include in order to get a higher SERP. The post focuses on some of the trends that are going to help you to be on the top.

We have past more than half of the year 2016, and at this second half of the year, we can surely identify the trends that are going to rule the e-marketing in the rest of the year or in the coming years. However, a company providing SEO services in India mentioned that in the coming years more of the companies even at the small scales are also going to avail the SEO services. The value of search engine optimization has been realized by the companies even in the era of SMO and paid ad services. However, these are some of the trends, which can surely help the companies in order to gain the right amount of traffic and rankings.

·         Social Content: Contents posted on the different social media such as Facebook, LinkedIn or Twitter is surely going to create buzz. There are nearly 75% of the total marketers used to be on the social media platforms in order to heighten the SEO marketing. As per the remarks of top SEO Company, Search Engines are going to display more of the social media contents on the pages. However, a question might arise that is it going to erase the thin lines between the SMO and the SEO strategies or not. Thus in order to make a mark on the search engine pages one must put the valuable contents on the social media pages.

·         Video Content: Beside the social media content, video content is another form of posting that is still going to rule the e-marketing business and the SEO rankings. It is a known fact that audio-visual mediums are more likely to engage as well as entertain the audience. Audience used to not only stick to these types of contents, but also they used share such things over the different social media platforms. A report done on Google listing states that nearly 62% of the overall searches are made by video listings. Additionally, if one would follow the latest trend they will find that Google presents a mixed search results. Thus, it provides a great opportunity in order to grab it through posting relevant video contents. It also has 41% higher click through rate than of the plain text content. All most all seo companies in India now prefer to market Video contents to get best results in SERP.

·         Go Mobile: However, in the last year it has been found that both the traffics in mobile and desk top versions equal to each other. However, in this year, the trends are tends to shift towards the mobile than of the desktops. However, one of the main reasons behind is the increasing use of mobile devises by the common people for searching purpose. Thus for rest of the year or the coming years, marketers must put focus on the mobile friendly SEO strategies. The new update by Google of Mobilegeddon, made issue serious and forced the marketers to take the mobile issues in a serious way. However, in addition one must also ensure that whatever the blogs or sites are there must be mobile friendly as it might have impact on the search engines rankings.

·         Go HTTPS: One may think that why it is not HTTP but HTTPS. The extra S is for the security purpose. Google has concentrated on the issue of shifting the security from the HTTP to HTTPS. However, as per best seo services provider in Kolkata, the websites, which has shifted to HTTPS, not only get the extra security but it also helps them in order to gain a boost in the rankings. Rather, Google officials are also twitting that one must go for the HTTPS. The strong SEO marketers not only shifted their sites to HTTPS but also suggested the clients to go for the HTTPS. It also secures the site from the hackers as the computer uses a code and scrambles the message, which cannot be read by anyone in between.

·         Voice Searching Command: A new trend that is playing a big role in order to boost up the SEO performance of the site is the Voice search. More and more people are going for the voice search option nowadays due a simple reason i.e.: it is convenient and safer. Additionally people are doing multiple tasking at a single time. Suppose one is driving in the car and wants to find nearby restaurant.  Earlier he has to stop and search it over the net but with the latest voice search facility they can easily give a voice command to Google for finding the nearby restaurant. All the major players like Google, Microsoft, and Apple are incorporating advanced versions of voice responsive assistants. However, in order to cope up with the particular facilities companies are developing sites with voice features such as Domino's incorporated voice-ordering facilities.

Therefore, here as per best seo companies in India, these are some of the latest trends that are making buzz in the SEO world. However, apart from the steps there are other basic things like proper content, mobile friendly applications, local SEO listings are also having their own importance on the boosting up the ranking of the site. Giving creative pictures can also attract the audiences also. Therefore, in order to stay ahead of the competitors, the SEO marketers must follow these valuable things.

How Facebook Advertise can be effective to grow your business?

Facebook is such a Social platform where you can invest a little amount for a great return. For cost effectiveness & great responses Facebook Ads are really awesome to all seo company in India.

There are different types of ad facilities for promotional issues at a very less price.

·        Page likes:

This ad is used to increase your audience for your business. But if do not target your audience & maintain engagement correctly, it may lead to wastage of time & money

·        Page Post Engagement:

It is an another type of Ad to increase Post engagement & to boost content reach

·        Website Click:

It is very effective type of Ad to increase click & as well as traffic to your website. Providers of seo services India use this ad which in turn helps in better ranking in SERP

·           App Installs:

For promoting an application related to your brand, it is very effective.
It can lead users directly to your app store with promotions also.

·           Conversions:
It is effective for lead generation & for E-commerce also. Here you have to install a tracking pixel to the site to know that how many members are converted to your customers. Best seo company in India likes this type of ad very much.

·           App Engagement:

For App promotion to the next level, it is beneficial to invest in this Ad
To increase engagement with APP owners & to increase it further, it is helpful.

·           Local awareness:

This scope allows you to set a specific target so that you can reach to your targeted customers without spending extra time & money.

Targeting Opportunities:

·        Custom Audience:

It consists of E-mail contacts through which you can reach to your specific targeted customers. It is very helpful for lead generation. You can use it in different way, like you can send e-mails to your LinkedIn connections making a list. All most all seo company in Kolkata likes to invest to these Ads for generating good results with seo services.

·        Lookalike Audience:

It is nice way to generate new targeted customers. You will reach to your customers as well as to reach new one who are similar in nature. It also helps seo services India, to generate great results.

Way of Targeting:
   

·        For having links, you can post a great content & post that to writers, journalist etc to get links.

·        For PR Exposure, you can target Media people like, journalist, TV Channels, News papers etc.

·        For increasing sales, you can target customers in your niche to convert them to your customers. Top seo companies in India like this way very much.

8 Awesome Tips to Create Ads in Facebook:

SEO India likes to use Facebook for promotional purpose, which also grow business & sales.

1.     Set a Goal: First you have a clear goal about that Ad & due date of that Ad.

2.     Specific Target: Be choosy about targeting audience & it should be narrower as much as possible to get effective results.

3.     Use Nice Images: Using great images can help you to increase sales of your product or services. Image size of 1200 X 628 is more appealing for your Ad.

4.      Ad Schedule: Time setting is important to get max. response. Select suitable time to get full output.

5.     A/B Test: Experience every Ad types & images to get the best out of them.

6.     Power Editor: For precise targeting, power editor is very helpful for bulk uploading & editing.

Be Creative: Look into the different Ads of your competitors. How they are doing & targeting their customers. As a seo company in India, we always prefer for these Ads to grow your business & increase sales.

For more information, visit the link Effective Facebook Marketing.