Ways through which CRM Data Benefits Your Digital Marketing Services

There seems to be lots of misconceptions in SEO Services in India around CRM, also known as customer relationship management systems. Many presume CRM to be just a technology to manage sales leads or just a database of sales contacts. It is both and when it gets integrated with marketing automation it can be much more of an integral part of sales and marketing strategy.

How CRM System Can Benefit SEO Services in India

Some of the five best ways to incorporate a CRM system to benefit you and SEO Company in Kolkata are as under:

·         Increased awareness – One of the main functions of CRM system is to provide visibility where leads are in funnel along with raising awareness of sales and marketing activities. CRM holds the ability to alert your sales team to the upcoming marketing initiatives which include upcoming email campaign and marketing event.

It will also alert sales members regarding important actions taken by customers. The team can also send each other personalized reminders to attend. Regardless of outreach strategy, a well-maintained CRM is always required. 

·         Enabling automated alerts – It is possible to create alerts and triggers within your CRM to make the system even more seamless. It ensures notification in proper time. In case you desire that your subscriber receives a touch-base call to verify the amount of enjoyment, you may easily create automated alerts for sending notification.

Such functionality helps to ensure that the wealth of information inside CRM becomes duly actionable. The benefit includes enhanced visibility into leads across sales as well as marketing for accelerating sales cycle.

·         Ensuring consistent messaging – CRM also provides Digital Marketing Services in Kolkata with the input required for ensuring consistency of messaging. The already subscribed members need not expect continued invitation.

It is very much important to know the type of messaging that works for clients as per their current and past behaviors. Without this ability, one may end up sending mixed messages. Targeted contents are considered to be highly valuable for engaging leads.

·         Providing holistic customer insights - Once the sales and marketing teams get accustomed to enter an accurate and useful data into a CRM, they can easily start acquiring more robust understanding of the customer. There are many who have switched to other digital marketing services.

Such an insight can help to scrutinize all future engagements with clients as you can easily turn off indicators. It provides that context which is hardly provided by others. CRM can increase engagement and accelerate sales cycles.

·         Increasing customer engagement - After the things get into correct place, you must begin to see enhanced engagement from your customers. As you have begun to listen and understand the through the data compiled in CRM system, it will make customers more likely to receive the messages to resonate best with them which leads to increased engagement.

Increased engagement leads to increased likelihood of conversion hence leading to customer loyalty and future spending along with becoming a customer advocate and so on.

A well-organized CRM system offers the organization a wealth of benefits.

5 Content Marketing Tips That Will Do Magic For You

Content marketing now days is one of the most resourceful digital marketing services. However it does not refer only to writing different, relevant contents and publishing it on several guest blogs or review websites. It is way more than that and requires lots of expertise, detailed knowledge about the social media and sharing and the content visibility. Without the correct skills, your content may not considered as valuable as you want those to be.

During present days, almost every website or start-ups depend on content or viral marketing in order to maximize the effects of marketing. This is absolutely necessary to stand out among others and be different from the rests, especially since there is much more competition today. But you don’t need to worry since we are here with some superb tips which will help you to boost your content marketing within absolutely no time.

1.      Share Link on Social Media Platform with Suitable Images:

Sharing your posts on popular social media platforms like Facebook, Twitter, Google+, can raise the visibility of your content in no time. Due to the new ‘Add Inline Image’ feature of Twitter, sharing has become much easier. Statistics also show that sharing images on Twitter increases the possibility of Re tweets to 150% and the same goes for Facebook. Sharing relevant images along with your textual content increases immensely active user engagement by more than 50% almost. It helps in SEO Services to promote your business online all over India & worldwide.

2.      Share Your Content Maximum Times:

Do you want to increase the visibility of your content? If yes, then only creating valuable contents and sharing those on all the social media networks will not do much good. According to all the SEO Services in India, in order to enhance the effect you have to share the contents at least three times a day so that the visibility and traffic become increased.

3.      Sharing of Content During Different Hours:

While sharing the content more than once on all the social media websites, remember not to share the same content again and again. Chalk out different time zones and jazz up your content with different kinds of ideas in order to hit multiple time zones and different kinds of audience.

4.      Change Images and Other Visual Content:

You won’t like to read the same content along with same old images again and again, Will you? Then don’t offer monotonous content to your audience and clients. Change the images whenever you are sharing the same content in different time zones. Besides very often the same kind of posts with same images can be treated as SPAM. Freshen it up with new images in order to get maximum visibility. Digital Marketing Agency in Kolkata strongly recommends this for your services.

5.      Re frame The Layout of Your Content:

According to several Digital Marketing Services in Kolkata, re framing your old content can also avoid spamming. Take help of SEO or Search Engine Optimization; make your content catchy, attractive with interesting and relevant keywords, eye-candy taglines and headlines.

These are the few ways through which you can definitely boost up your content marketing. 

7 SEO Link Building Techniques for 2016

Whenever one thinks about SEO Services in India, link building is the first thing that triggers into the mind. This is due to the fact that the value of website and content gets ranked in search engines on the basis of back links. Most of the people remain limited today to social sharing in terms of back-linking.

7 SEO Link Building Techniques for 2016

The presence of 7 ample SEO link building techniques for 2016 which will help you a lot in attaining your goal include:

·         Creating content – Creating and sharing of content on social profiles is not considered to be the real thing to share socially. It needs to get shared further. It is mandatory to get more and more organic shares. It is good to make the content shareable by exploring the trending topics on Facebook and Twitter along with creating interesting content on them. 

·         News Jacking blogs and info graphics – Creating a buzz is not that rigid as it sounds. All you need to find breaking news like release of new movie to inject content idea into it. Amul is considered to be as the introducer of news jacking in India which created info graphic when Sundar Pichai became CEO of Google.

·         Connecting journalists through HARO – This method is considered to be a rocket launch for link building and content marketing. People and journalists interact with each other to exchange ideas in HARO portal. Bloggers after signing up can pitch up ideas to journalists.

·         Guest blogging – Back links are considered to be success rather than money. It is recommended by Digital Marketing Services in Kolkata to write similar blogs that talk about same topics as chosen by you as Google prefers back links from same niche.

·         Submitting links on Reddit – Reddit is considered to be a great platform which drives tremendous amounts of traffic to your site. One needs to abide with three rules of Reddit which include:

·         Writing a descriptive and thought provoking title for link. URL must not be shortened as it will make links hold a spam look.  

·         Choosing of a correct Sub Reddit for categorizing your link may be a little bit tricky. Too narrow ones must not be chosen.

·         One must be careful from being careful from posting any promotional item as Reddit is not a place for promotional material. It will also not generate any positive outcome.

·         Posting and sharing on Tumblr – One must create a Tumblr blog in order to share blog links in it. It is good to pen down articles and include hyperlinks to parent website by taking care that articles d not get replicated. Following other blogs with similar niche will be beneficial.

·         Leveraging LinkedIn – LinkedIn has come up a long way to promote content sharing. With the help of Pulse, one can publish articles and include hyperlinks to blog and website. Guys can easily join similar groups of interest and share website links in those groups.

SEO link building is a bit skeptical. There are many important networks for SEO link building other than Twitter and Facebook.

How Search Behavior Can Help You Getting Potential Customers for fashion Retailer

SEO is gaining popularity day by day. The majority of organizations look for good SEO Services, due to the reasons the demand for SEO companies are growing in India. A reliable SEO company can only help your website to boost the search engine ranking, and it is good not only for increasing traffic, but also getting potential customers. For instance, if you are promoting a fashion brand then you must know what searchers are searching for and according to that you will have to set the strategy that helps your website getting traffic in the short period of time. These all things might be difficult for business owners, so a good SEO company can be your help.

What are the Things You Should Know about Search Behavior

In SEO the term – search behavior is one of the most important things. You must know the visitors behavior and how they search, what keyword they write during searching in search engines. These things can be done using different analytics. Analytics help you to know the search and searchers behavior. You will get know visitors mind and will help you to get them back as customers for your products and or services.

Search Behavior Your Key to SEO

Whether you wish to know as well as take the advantages of your retail opportunities then you should know the search behavior. You must know the search behavior because there are millions or brands, products and services available online, if you do not know by which keywords your visitors are searching your website, products and or services, you will not be able to track them.

Now, luxury brands are everywhere, thousands and thousands, then what you should do? Yes, you should track your brand keywords as well; if you ignore the brands search then you will miss huge revenue and opportunities which offer vast array of online business.

What are the Scopes in Search for Luxury Brands?

You must be dumb founded after listen a rough estimation. The estimation is more than one trillion of Google searches in the year of 2015; the luxury customers are just as likely to the major search engines and Google as everybody else. You will get to know that luxury customers were more than 5 times to Google ‘Black Friday’ than that of the average. As a matter of fact, more than 40 percent of luxury clothes are purchased online last year. You must think why this Black Friday can give you a clue in other countries for search behavior? Yes this example will help you to track the customers search as well as behavior.

There are hundreds and thousands of analysis can help you to understand the search behavior as well as demonstrate how crucial an eCommerce is for the purpose of luxury brand health in this year and the coming years as well. So, here it is clear that only a trusted and professional Digital Marketing Services can help you to know and attain the search behavior and help you to win potential customers.