More sales – that’s for what people launch
website along with their physical business. But, regardless of a huge
investment in designing and development of the website and high quality product
or service most of the website get hardly get a satisfying traffic, says a Reputed SEO Company in Kolkata.
It takes several months of strategic
promotion and marketing to gain a good rank on the SERP and obviously it
demands a good amount of investment on search engine optimisation.
That’s the prime reason mostly small and
medium organisations with small budget fail to get that Holy Grail. So, here we
are describing some simple steps to increase traffic to your website and
maximise your return on investment.
Blogging
One of the most effective and free method
is posting blogs on the internet. You can add a blog page in your website or
can create a separate web2 blog site. Post valuable and long blogs on a regular
basis – at least two blogs in a month.
Make sure the blogs have a word count of
300 words at least and are enough engaging. Share information related to your
website’s niche and tries to include the answers that your audience may find.
Do keyword research using Google keyword
planner tool and include the keywords in your blogs wherever it is suitable.
Answering
Question
Visit several forums and popular blogs and
find questions posted by audience related to your business domain as a SEO
company in India. Answer them honestly. Though it doesn’t increase your traffic
directly, you can create a good fan base within a short period of time. Now,
attract them to your website strategically.
Business
Listing
It’s a simple and free, yet highly
effective way to get a good amount of visitors to your website. There are
hundreds of websites where you can list your business for free. Give full
details of your business and submit.
Most of the reputed platforms approve the
listing after their verification process and thus it may take a few days to get
your website published.
This process helps Google as well as
customers to know about your business and find easily.
Involving
Social Media
Believe it or not, social platforms have
become more business centric than just a place to chat with friends. So, if you
haven’t yet involved it in your marketing and promotion plan, you are just
doing it wrong, says an expert at a best
SEO Company in Kolkata.
The first thing here you need to keep in
mind is, creating catchy and simple post is the prime thing or your posts will
be scrolled out every time wasting your time and effort. If you haven’t hired
any professional SEO Company, check what type of posts others are making and
try similar pattern.
Also, reaching the post to right set of
audience is highly important. Say, if most of the friends in your social page
are from software industry and you publish posts related to legal matters,
probably your posts will get almost zero engagement.
So, join several groups related to your
business and share your posts on those groups. Check the performance and if
it’s not satisfying, investigate what’s wrong in your posts.
