7 Myths of SEO Services India Going Viral Unfold!

In today’s online trend, myths of SEO Services India are nothing to be surprised about. In fact some myths have received acceptance by most of us, but now it’s high time to get over these baseless speculations. I have planned to help you get through your false beliefs on search engine optimization. Here are some most prevalent myths about SEO.

1.     SEO is dead

As per the best SEO Company India this is to be completely baseless and unjustified thinking. This myth has in fact become one of the most searched phrases on Google and going viral. Yes, you can type it on the search engine to see the results. To clear your doubts, SEO is alive and would always be. It won’t vanish anywhere, not at least in the near future. So, you are doing nothing wrong implementing this technique for your business based in India.     

2.     Keywords is everything for right SEO

Well, it is something that has now gone outdated. The days are gone when SEO experts in India were completely dependent on keywords. Today, it is all about your content, service value for consumers and utility. Okay, I agree keywords are still a focused factor but not “completely”. Stuffing the web content with keywords is no longer in trend and you need to come out of it to get your strategies right.

3.     You are either at first rank or nowhere

Yet another misconception that occupies a businessman’s mind is “First rank is all that matters”. Please get off from this false belief; SEO is not only about getting placed at the first position. It focuses more on increasing your online visibility by generating traffic and brings your higher revenues ultimately. So, just stop being obsessed for the “first rank” and let your SEO service provider in Kolkata focus on the more important factors of optimization.  

4.     The more webpages, the better chances of a website’s ranking

It is absolutely a wrong assumption about search engine optimization. Let me make it clear to you that authentic SEO looks for quality and not quantity. Remember, having a less number of well-optimized web pages is far better than bunch of pages with poor content and design. 

5.     No use of image optimization

It was ages back when images were given least priority in online search on Google and other search engines. Today, a separate section in the search bar is fixed for images proving the above statement false. So, make sure you choose one of the best SEO company in India that is dedicated to improve image optimization by making them more appealing and keeping them in text format. You must also ensure that the images load faster on mobile devices.

6.     You can manage without mobile SEO

Majority of Internet users operate mobile computing devices while searching for a product or service. This is evident of the fact that maximum web traffic is generated through cell phones and other portable devices. So, if you are thinking doing SEO without a mobile responsive, you are on to the wrong path. Having a website which does not support for these devices is nothing but a crime in the current scenario. So, I would personally advice you to choose the best SEO services in India to optimize a mobile responsive website for your online business.

7.     Local SEO is not applicable for all

Local SEO targets the potential customers in your area. So, if you notice your business taking a fall by skipping local SEO, mind it, it is a problem in your strategy and not the concept of optimization. The technique helps you increase your web traffic and online visibility by improving your ranking in the local searches. I would say, just change your strategy or join hands with a new SEO expert.

These are the popular myths about SEO strategies that you need to overlook and reform your own concept of optimization. In case you want an authentic SEO assistance, contact S.D.SEO Services today and book your first free consultation.

Facebook Ads Marketing: Know 5 Essential A/B testing Tips

A/B testing is a key to keep a track of your marketing actions, especially for Facebook marketing. A/B testing helps you learn from your failures and Facebook marketing is something that needs close attention to achieve successful results. But, the question is how can you know about what’s working and what’s not? Well, this is what A/B testing does for companies of SEO India. Here are some effective tips for Facebook ads marketing to minimize your investments and maximize the returns.  

1.     Numerous Ad sets and adverts

It is true that the total number of ad sets and adverts is based on your Facebook marketing budget and the particular campaign. However, starting with multiple adverts and ad sets is a smart choice. Majority of Internet marketing experts and best SEO Companies in Kolkata believe in developing different audiences keeping it to three at minimum. Following this, they create three ad sets and at least 3 ads for each ad set. Remember, single ad set will cost you more and thus, it is better to A/B test your adverts within the cost.

2.     Image testing

A/B image testing can be a crucial part affecting your Facebook ads. You are not always lucky to find the selected image working best for your intended actions. Have a look at the images that work most for these ads as per SEO Company in India.

·        Images with people looking happy and smiling

·        Images of beautiful, smiling women

·        Less or not text images

·        Bright and attractive images

1.     Colour testing

Playing with colours is yet another way to test your ads on Facebook. Research shows that these techniques work and you should also ask your SEO services company in India to implement A/B colour tests. Do you know just a colored border when added as a virtual frame to your Facebook ads, can increase your conversions up to 100%?  

The standard colours like blue, red, green ads yellow work well for your Facebook ads. However, you need to use them wisely based on your ad type.

3.     Headlines testing

Undoubtedly, your ad image attracts a Facebook user to the ad, but it is your headline that compels one to take the action, desiring which you have created the particular ad. Before finalizing a headline for your ad, make sure you test multiple sets and then select one that perfectly resonates with your target audience. A Top SEO Company shows some research results for you:

·        Negative superlatives in headlines perform 30% better

·        Positive superlatives lowers the performance by 29%

Now, it is up to you what you want – positive approach and lower ROI or negative approach and higher ROI?

4.     Landing page testing

Very few marketers think of testing landing pages, especially in case of Facebook ads. But, as Leading provider of SEO Services India, we would suggest that you should also look upon these. If your motive is to generate higher conversions at minimal investments, testing landing pages is a must. Once you are done with ad image, colour pattern, headline and target audience. It is time to test them for different landing pages.

Finally, we would like to share some more information with you. Also learn about the exit rate of your web page along with the path your visitors choose for sales and bounce rate.

How to Be Careful for Link Building Strategies in SEO Services?

Even if you are not an expert in SEO Services in India, you may have heard about the involvement of link building strategies and how it contributes in seo services.  Well, it does not mean links carry the same value for each SEO campaign or the strategies. As the ranking algorithm develops, do follow the link building strategies carefully.

Find it how:

·        Evolution of link building over time: In the past, link-building strategies do not follow the regulations and there was no development of algorithm to punish link-building offenders. However, with time, things have changed a lot. With each passing year, Google has been coming up with advanced algorithms to give better search experience. Such changes have been introduced to impose penalties for SEO and webmasters for unethical link building. Panda and Penguin update in 2011 and 2012 respectively penalize the website for poor quality content and Spammy link building effort. So SEO India is very careful about this link building strategy.

·        How not to build links:

Before knowing the “must-to-do” fact for SEO link building strategy, know the factors that may put you into trouble:

ü Spammy comment on blogs or forums: In the past, people commented on blogs and forums, only for building links. However, in reality, blogs and forums carry a small amount of link value. Instead, you should provide valuable and useful content to the people from your community. As per a top seo company in Kolkata, do not do any Spammy comment  on blogs or forums

ü Directory submission: Once iconic strategy is a nightmare today for websites. As per the best seo company in India, directories do not give the same link value like before. With the repetitive addition of links to directories, companies are also seen spamming to search engines like Google.  Hence, it is advised to be cautious before using directories.

ü Low-quality guest posting and article submission: Search engines often look down on low-quality content followed by fast delivery of article submission. Google update now devalues the poor quality content that does not satisfy online users. Thus, whether it is a blog post or an article submission, poor quality content can never rank higher on search engines.

ü Paid links: It is highly advised by a Top SEO Company in India, not-to-buy links. This is an old black hat technique and often seen as an immediate sign of trouble.

·        Info-graphic links: Be aware of how links are often copied whilst someone copies infographics. Widgets are also used in the same way and they are not appreciated by anyone.

·        Link building practices that do not harm:

Link building strategy can help in improving your site’s SEO and boost the ranking. On the contrary to unethical link-building strategies, be wary of ethical ways to improve online presence of your brand, increase the number of visitors and thus, boost sales.

ü Content marketing: A top SEO Company India says that earning good links start with quality content that provides more value to prospective clients. On the other hand, poorly written content that was intended for getting links will face penalties too. This is not a one-time effort and you should work in delivering fresh and quality content consistently. You should rather focus in providing valuable information and not gain more links.

ü Produce quality posts: Reach out businesses and their website in your industry and write a high quality blog post on their website’s blog section. It is important to mention the value that your blog posts will bring, before you post.

ü Competitive link building: If you do not know where to submit a guest blog post or forums better for your blog or article posting, look for resources your competitors use to get links for seo services.

ü Interact within a community: Internet is full of social hubs, online communities, which are dedicated to every industry. Voice your expertise through any of these platforms relevant to your business niche. The reason for getting engaged with these platforms is to provide valuable information and not for building links only.

ü Encourage interaction and sharing:  Write quality content that is worthy to be read and can be shared on social media platforms. Share your content on company’s social media channels. Next to that, get creative, and re purpose contents into different formats, like videos, presentations etc. are very effective for seo strategies. Your focus should be on relationship building and offering valuable information to customers.

ü Broken link building: An effective link building makes a lot of sense by fixing broken links on your site and other sites, from where you want links. Firstly, look for the broken links on pages that interest you and pages that no longer exist amongst them. Next to this, reach out to the website owner and suggest them a new page that could provide value to their audience.

If you have not done any link building strategies yet or are still stuck in the link building tactics of long-gone period, you are missing a lot of potential search engine power. A SEO services company knows how much time and consistency link building takes. It is all about providing quality information instead of maintaining the quantity.

Top SEO Company in India plays a vital role for your business

All people know that a website is very essential to get information of several things. Now a days, when you need any information, you must search the web page to gather the information. So, it is a useful media where you can smoothly communicate with any company. People like to do the online shopping. So, if you want to sell any products or services through online, you have to reach on the first page of Google. But it is not so easy to come first of Google page. So it is advisable to take a help of a top seo company in India.

The importance of web site:

Website in very important medium for business promotion. You have to keep in touch with all people and customers online. If you want to get more business, you have to make a consummate website & to take help of affordable seo services India. It helps a lot of people will able to see your business product, product quality and even he or she can see your customers’ feedback. If your present customers make good comments about your products, customer service and product guaranty period, the other people who are visiting your website, will be interested to purchase your company product or your service. If you are out of your office then also you are selling your products and services 24X7.

SEO functions:

I think that you are aware about the launching of same products daily basis. So, you understand that how difficult it is to stay within this competitive market. Search Engine optimization or seo services help you to overcome from all those kinds of traffic. It will improve your business sale.

The best seo services will help you to bring your business product in front of all people. If you are visible on Google or any others search engines, people will catch your product and company very soon. So, they get you on the first page of Google, they would feel interest about your company and products. 

There are different kinds of SEO services in the market. Let’s discuss about the several kinds of SEO.

Several SEO process:

You can get freelancer SEO person who is providing the service according to his own way. He or she does not have any company. Another option is SEO organizations. They have a SEO team to serve all sorts of digital marketing services. Even you can recruit a SEO team for your business at your office. If your business is so big and if it has been increasing day by day, you need a professional SEO team. They will attain the office regular basis and help you to reach at the top. Even you will get more and more customers.

If you recruit any Freelancer SEO person, you might not be so benefited.

Why? I am telling it to you. Look, if the person becomes sick or not able to work for a day or few days, you cannot do anything. Even that SEO person cannot able to discuss with other to get the best result. To get a perfect and top result, you need to contact a top seo company. They have a lot of employees, if one is off today, others can perform well. So, you do not need to wait for anyone.

Another point is that if you develop a SEO team at your office, it will be better for you. You can do it when your business will growup and increase in the world basis.

You have to modify your SEO ranking?

In your business, you cannot get better result until you will recruit a professional team of seo India. Business has several strategies to improve and develop. SEO is also a best strategy to develop your business. If you want to increase the sale of your product or service, you must think about the SEO system which will help you to come on the Google’s first page. Once it comes on the first page, your product’s selling will be increased quickly. You will start to get more profit and SEO will help you to increase your business reputation.

Importance of Content in SEO process:

A unique anf fresh content can draw the attention of the people. Your content should be attractive, concrete and perfect. I mean to say that within the content you will put all the details of your company. The details means product details, customer service, product cost and how the people will contact with your employees etc.  So, key words of any content are a vital part because people search anything on the Google with keywords. They choose the keywords according to their needs. So, at first you have to understand the customers’ demand and needs.

According to that you should write the contents and you should put the extreme demand able keywords. Remember a top professional company can provide you the best search result. You can contact SEO Company in India to get better result. You can modify your business through the questions to ask your seo agency about the development of your business.

7 Things about SEOIndia that Business Owners Fear...!

Digital Marketing is still an alien concept for many business owners and amongst many of its aspects, SEO is one of the most important one that needs special mention. That is why, misconceptions regarding SEO are obvious and many in number. But, upon careful reading, you will understand that SEO is not that difficult a concept; rather it is very important as recommended by SEO India that you incorporate seo services into your marketing strategy.

Here is a list of the misconceptions that business owners must get rid of.

1.     SEO is complicated:

As per a reputed SEO Company in India, SEO is not a kindergarten syllabi; but it is neither rocket science. And in a constantly evolving digital marketing scenario, it can be difficult to cope with. They are changing their strategies, methods and rules with every passing week. So, the best way to learn about SEO is to stay updated, read about them in the millions of blogs and articles that are being posted every day.

There are blogs on a number of SEO strategy niches. These include –

·        Latest news on Search Engines and their updates

·        Digital Marketing

·        Conversion Rate Marketing

·        Special tips on SEO by expert professionals.

Embracing SEO will only yield positive outputs and it is one of the most important business decisions that you must take.

2.     SEO is a Scam:

It can’t be denied that there are digital marketing scammers, who prey on those business owners, who do not have much idea of what SEO is. Hence, business owners, who are looking for SEO experts and digital marketers, must avoid those SEO companies in India that offer guaranteed services.

This is because, the SEO algorithms keep changing frequently and excelling them shortly is something next to impossible. Hence, guarantees are red flags to stay away from. Though affordable seo services is not too expensive a process, it is neither cheap. When you plan your SEO strategies and campaigns, be aware of the links that might make you greedy.

On the contrary, educate yourself with the blogs, webinars or hangout sessions that are absolutely free and help you with understanding SEO strategies.

3.     SEO Specialists will Destroy my Business:

Wrong SEO decisions can spoil your business website rankings on the search engine. However, this is a rare scenario, which is possible only in case the business owner stays blind to the results of the SEO strategies.

Hence, it is always a good idea to take small steps, before taking huge leaps. It is only after building a good relationship with the top SEO agency that you should start taking huge SEO decisions.

4.     SEO is Very Expensive:

The best part of SEO services is that you start from stepping small and then move on to taking huge steps.

An example from One Thing Marketing can be referred to here.

Suppose you start with an investment of $1000 in your SEO strategy. Your digital marketing agency or team comes up with keywords that can fetch about 35,000 searches a month. With a rank on the first page, the average CTR or click-through rate would be 2%. With this CTR, if about 5% visitors are converted into customers, it would yield a $100 sale.

This means that the ROI is 250%.

On the contrary, the traditional marketing expenses can be $3,000 to $25,000. This is way higher than SEO expenses and also, the ROI is difficult to track.

5.     It will be Difficult to Quantify Spending:

This is yet another extremely common misconception regarding SEO. When you use the different SEO tools to generate leads as well as for landing pages, it actually brings a great deal of quantifiable traffic. The keywords, clicks, traffic sources as well as the impressions can be tracked in details, no matter how big or small the business website SEO project is. As you hire a SEO company in Kolkata for this task, you will find that they will guide you regarding the detailed track records that the Dashboard of Google Analytics will offer you. A comprehensive snapshot of this record can be accessed from Google.

These engagement metrics and demographic information can help you with your future optimization strategies.

6.     It is Wastage of Money to Create Content:

It must be mentioned here that content and SEO are inseparable and two sides of a single coin. Drawing traffic to you website is only one aspect of the SEO strategy and in fact, the simple part of the process. What is even more important is to encourage the users to stay on your business website and not leave and come back time and again. What can make this easier is quality content.

According to the study report by Ascend2, about 72% of all the digital marketers reported that they believe relevant and high quality content is the key to make the visitors stay in the website.

No SEO strategy can be useful or no matter how huge the visiting traffic is, if the content is not unique. You must make sure that your website content is something that your visitors or potential customers cannot get elsewhere. It is not just like that, that they say “Content is King”. It is and it will be even in the years to come.

7.     SEO Results Take a lot of Time:

Often business owners think that it takes a lot of time for the SEO strategies to fetch results. That’s not untrue – they indeed do not come quick enough. However, the brighter side is that, once you reach the desired goal, it becomes easier to stay there.

If you ask an SEO services company about how long it takes to get the SEO results, some would say, it can’t be said and some would say about six months. Well, it needs to be mentioned that it depends on many factors to see the results. You will see some changes after about six months, but they would not be any indication of what is about to come after a year.

So, what you need to do is, wait and it is certain that it will be worth it.

The Final Words:

SEO Services can be a little difficult to understand at a glance. But this is why the SEO experts and agencies with expert digital marketers are there to help you. With right SEO decisions, even the small enterprises can compete with the roaring pioneers.