How User Experience Can Lead To Higher Google Ranking?

It is a fact the Google rewards the websites with better ranks on the SERP that offer a better user experience. Now, knowing the factors that make the user experience a better one is very important. According to the annual study of Search metrics, the most important factor certainly is relevant, quality and easy to understand content.

However, aspects of design and its usability are also important factors. Whether the design fits in between the content and the technical part of the website also plays a crucial role. How the content is displayed on the site and how well the website is optimized for the betterment of the users are also important factors.

1.      Responsive design:

Since more and more users are using mobile devices to search for their queries and get Google’s results for their searches, the websites that use responsive design to fit and adjust the site to the mobile devices are getting hire ranks in the search engine result page.

Studies have shown that 30% of the websites ranking on the top 30 position on Google SERP, are using responsive designs. This study includes only the responsive designs from common JavaScript patterns. Hence, the actual numbers with other patterns will be much higher.

2.      Interactive elements:

The more interactive elements are added to the website, the better it will offer an experience to the user. As a consequence, better rank on the SERP is obvious. Professional SEO Services provider in Kolkata  always use buttons and menus in their website designs, so that the entire site becomes easier and more interesting and intuitive for the users.

3.      Internal links:

The top 10 websites on the SERP have increased their use of internal links from 131 to 150. Even the next top most websites that are ranked within 30 in the SERP have also increased their use of internal links from 115 to 132. However, the purpose is not to add more and more internal links to the site to get a better ranking. Google will not blindly rank you on top of the SERP just by numbering your internal links. The purpose is to guide the user as much as possible, by using internal links to relevant contents that will give them a deeper insight regarding your content and related subjects.

4.      Images:

The user experience is largely dependent on the use of images since they add to the better and stronger visual impact as well as increase the readability. Hence, websites that are seen on top of the SERP, the first 30 websites have increased their use of images by 25% within a year.

5.      Bullet points and unordered lists:

Due to the changing trend, Digital Marketing Agency in Kolkata  are using more and more bullet points and unordered lists to make the user experience even better. Since the bullet points make it even more interesting for the users to complete reading the content, it is considered to be a good way bettering user experience.

With these factors in mind, the SEO companies can easily make it easier for their clients’ websites to be listed on top of the SERP.

7 Top Tips To Make Your Business More Humanistic

In a business one thing is very common and very repetitive; i.e. the human factor. Customers, your employees, and also you, the owner, are human after all.  That’s why never discount the humanizing factor in your business.

Some owners believe that professionalism is the key, while some plainly focus on keywords and some are just nonchalant about their brand’s automotive overview. Humanizing has become very vital as people like its human touch. Customers are always looking to trust a person who has an emotional outlay similar to theirs.

So, today we are going to discuss about how one can make his or her brand more humanistic:

1. Start right from all the cores

Begin radically by having a very excellent culture in your enterprise. The top of the hierarchy can easily promote good work culture in whole of your organization. This can in turn motivate your co-workers and it can also empower them. 

As soon as you see that you all are gelling as a team, promote it thoroughly. In fact, if you are to do a team activity (like sports or other things) make cover pictures out of them. Also, if your office is set up just like your brand then make sure that people know about it via videos etc.

Promoting your people on the web can help and aid in many ways. And, as soon as people get the whip of your good culture, customers will start to pour in for sure.

2. Your brand should be more down to earth, penetrating and accessible

You can easily tell everyone that you are one of the best companies available in the market for your domain. This is a very positive thing to do and this can generate business for you. However, remember to include the human element in your professional outlay. Various companies doing SEO services provider in Kolkata offer these types of platforms.

3. Put emphasis on Resources rather than on sale pitch

Whenever you are selling something, do give value and virtue in your speech and remember to cut down on the extraordinary sales-techniques. This will ensure you good customer base. Sales is all about making relationships and trust, and trust and good vibes can only come from your actual product or service.

4. Have a blog

It is always vital to stay connected with your customers, and an industry relevant blog is a great way to do it. This will not only encourage your Digital Marketing Agency in Kolkata, but will also keep your customers focused on your human touch. A blog means, you mean business and you know your stuff.

5. Have and promote your Community or Customer relationship manager

Appoint these officers and make them a household name by promoting them. If people know your brand and your people, they can easily trust you.

6. Be sure to be courteous by accepting faults and appreciating more 

There may be times when you may make a mistake and get something wrong, this is where you have to be brave and accept it; also try to repair. Everyone loves a fighter and a rectifier. You can also get a much more human touch by appreciating and by saying thank you often. A post about landmark milestones for your customers/fans can also work.

7. Always be there for your customers

You cannot make an automated world and expect that people will appreciate it. You have to put humans in charge at various crucial points. For example, your social media handle bar and feeds have to be handled by the person who is posting a question, query or topic. This is vital as only he or she can readdress any follow ups.

The focal point:

Human to human touch is always appreciating; in fact it is vital for your brand. The concept can easily make your brand stronger, give your company benefits and give you a public forum to reach people in an efficient way.

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