Google has
become enough matured. At this time if you try any unnatural or tricky method
to promote your website, there’s a great chance Google will identify you and
penalise your website, says an expert of a SEO Company
However, it
doesn’t mean that you’ll take a method and will keep repeating it ‘properly’.
That may not harm your business or website. But, that won’t help you anyway
thou. So, you need to follow the trend set by experts to get the right result.
Here’s a brief about that.
Focus
Highly on Your On-Page
It’s not
just about the meta title and description. Take page loading speed, micro data,
mobile-friendliness etc in consideration. Invest lots of time and effort
improving the UX of your website and make sure that the website opens very fast
and supports most of the desktop and mobile browsers. Don’t ever spam your
content with keywords. Keep it as natural as possible. And yes, go for paid SSL
certificate as soon as possible.
Spend on
Paid Advertisement
Digital
marketing is a long term game. But, for branding or quick sale, you should
spend at least 25% of your total marketing budget on paid advertisement
campaign. It doesn’t mean that you have to start AdWord campaign. You can try
other low cost advertisement platforms which will give you quick boost on
search engine and provide you lots of genuine traffic. However, you must know
that no advertisement campaign would give you long term benefit.
No Low
Quality Backlink
Backlink is
the ultimate goal of digital marketing, says a specialist of a Best Digital Marketing Company in Kolkata.
But, that doesn’t mean you can achieve the benefits by adding any low quality
backlink. You have to post high quality content at high PR websites to get good
backlink. Don’t go after the number of links; but quality. It may take little
time to get such links; but the result is highly effective.
Long and
Detailed Content Always Work
Google
loves content that people love. And people love content that gives them
detailed guidance on their question. Yes, do good research before you write on
anything and pack your content with all those information. Provide all the
necessary information in it and make it highly interesting. We find a lot of
content in the internet which are detailed, but boring. So, include
bullet-points, statistics, quote and so on to make it interactive and useful.
Keep
Regularity
One of the
old and trusted method of good result in SEO is regularity. Don’t break the
flow. Do all the activities in a rhythm and keep it up. No matter how much work
you are doing, but make sure you are doing it on regular basis without any
interruption.
