5 Major Reasons Why Twitter Moments Will Work

Twitter, the social media application, has recently incepted a plug in called Moments. Moments can curate and pick up best stories from their own tab and from publishers. So, here are the 5 main reasons why Twitter maybe looking to make an editorial streaming for it.

1.      all reluctant users can hop to Moments

Applications like twitter and Snap chat are always in the market to put in extra content from various publishers to lure in new users. Yes, a new website means adding new friends all the time to get some meaningful content.

Though Twitter holds a hashtag that displays the latest tweets but the initiative can give twitter the help to gather more users to its application. This at least according to an expert of SEO Services in Kolkata.

2.      It can keep the people indulged the application

External content helped Facebook a lot. Their users can easily share and see various external contents right inside the app. Video is such an example, and all of these things mean extra dollars.

Twitter is doing the same thing, i.e. allowing publishers to make their own content over the app. This helps twitter to be a place where— news can break and can also get noticed by everyone. The recent bite about the PM of UK and an animal is an example.

This does not suggest that the network would’ve made a Moment for the story, but many publishers (like Buzz Feed) got millions of re-tweets and views thanks to curating the story from twitter.

This is especially true for stories that have less relevance in the mainstream media but are still popular and intriguing to many net users. Twitter can make the most from its app if it can keep these types of trend going and circling over its own app.

3.      Moments can make extra adverts and money

It is believed that the move is not made from an economical or commercial point of view. But, this type of expression is quite normal with various network companies. Holding a stream can easily generate extra advert money thanks to additional space. For instance the work Snap chat is doing. Adverts can have larger time space, more depth and context.

At the larger picture, twitter’s rolling out with the BUY-Button for sellers can easily make profits from the Moments, as sales adverts can be flawless and extra relevant. A Digital Marketing Agency in Kolkata recently confirmed this assessment. 

4.      Will twitter give users a chance to make Moments?

Brands and the users are becoming from creative as more tools and applications are being developed by them.

Twitter is quite an easy application to use; however in order to keep up pace with the world and the rivals, it may have to allow users to make and use Moments.

This would allow increase in the usage of the service as people will commemorate moments and events just like they do it on Facebook.

5.      Snap chat will be under threat from Moments

There are 100 m daily active users of Snap chat, just shy of Twitter’s one-third monthly users. There is thing called Discover Tab on Snap chat that allows users to make stories and then share them with adverts. Twitter will now like to take the share of this pie. 

Facebook Ads: Your Product’s Window to Stardom

Whether you are offering innovative products or new services, chances are that you find yourself flooded with a deluge of marketing options. In addition to the old age newspaper ads, cold-calling prospects, mailing flyers, etc., a new buzzword has come into play, digital marketing. It includes all virtual forms of marketing, done over the Internet, and on television. Some, including, SEO Services in India, have soared in use due to their satisfactory returns. Other methods of virtual marketing like blogging, email blasting, websites, YouTube, etc., are also gaining traction.

But more often than not, we have a tight budget and cannot do it all. Instead, we have to be smart in selecting the right platform for our product.

However, there is one platform out there that is almost a guaranteed win. Social media is an offspring of the digital revolution. Every day, billions of people around the world access social media, just like you and me. Here, we will specifically talk about Facebook, the king of this hill and why it is such a great place for you to market your product.

·         Facebook provides you with a huge and ready audience

Facebook is reportedly the most popular social network worldwide, with 1.49 active users (users that logged in to Facebook in the last 30 days). With 22 billion ad clicks each year, you have a marketing giant, that dwarfs all that came before. With Facebook, you can be sure that you have customers, and that someone somewhere is clicking on your advert.

·         Facebook ads are budget friendly

Most of you have tight budgets allocated to every aspect of your business, under which you need to find a platform that is affordable and does the job. Well, Facebook is such a platform – it’s cheap, and it does the job, and does it well. Facebook ads cost are based on your bid; you can bid as low as a dollar, or go as high as you can. You bid the amount you are willing to pay to have customers see your adverts.

·         Facebook helps you target the people you really want to reach

You can tailor your adverts to reach the people whom you think are really gonna care about your product. You can also choose what you want you ad to do – getting people to your website, or simply promoting a service.

·         Re-marketing to custom audiences

The Custom Audience pixel from Facebook captures all your website traffic, and re-engages your site visitors, continuing their experience of your business, to make your advertising even more impactful.

·         Lookalike audiences

Facebook enables you to market to people who share traits similar to your customers. This way you can get closer to potential customers better than ever, narrowing it down with location, interests or age.

If you want to get started right away, but are nervous or don’t know where to begin, take services of a digital marketing agency in kolkata, they will make it easier than ever before.

What is the role of content in a PPC campaign?

As the tile implies, content has a role to play in PPC campaigns, right? As far as we all know PPC campaigns are means to acquire visitors by paying certain amount of money to the search engines. So, what role can content play in that? The answer is- a lot. While the PPC ads are going to send visitors to your website, it is content of the landing pages that will help them to stick longer and ultimately convert. Let’s dig into more details with a digital marketing agency in Kolkata and understand the complete process of how you can use content to convert casual visitors.

·         Relevancy- Once your visitors land on your page through the PPC ads, they will try to seek information they need. If you can provide that in your content then they will stay or else they will not spend another moment on your website. So, make sure that your content is relevant to the information they seek. Keywords and key phrases should seem natural and not stuffed into the content for gaining ranks in search engines. If none of the above complies with your content on the landing page, your website is going to suffer an increased bounced rate. Hence, relevancy is absolutely necessary.

·         Enhance selling factors- Unlike that in retail stores, you cannot employ a sales person to convince the prospective clients/customers. Your content is the only option you have. So make sure it gives out your business USPs and highlight the factors that make you better from your competitors. In short, give your clients or customers a detailed review of how your business is going to benefit them and what are your advantages over others. Your content should be able to interact and act like the sales person here so make it compelling enough to convert visitors.

·         Call-to-Action buttons- If conversion is your sole aim then make sure you have the necessary tools ready in all the pages of your website. So that when users land on your pages, they do not have to look for the next step. Keep it ready in front of them so as to save their time and lower your anxiety levels. Therefore the Call-to-Action buttons should be placed somewhere on the top of all your pages so that users do not have to look all around for them, get irritated and bounce away.

·         Structure of the content- Too much text in long paragraphs is not likely to please your visitors. If they have come to buy something or get a service, chances are, they will not give any extra effort to read the long paragraphs. So make your content precise and to the point. Divide it into segments rich with information relevant to your clients need. And do not forget to use white spaces and contrasting elements to highlight important areas.

·         Video content- Putting videos and graphics into your content can enhance the experience of your visitors. However, make them relevant to the topic of interest and check them thoroughly before uploading. Also, do not use up the available space of your content with videos that take a huge time to load or do not play at all. And, be careful about the auto play option. Let the users make their own choice.

·         Plagiarism issues- Make sure the content of all your landing pages are unique and freshly written. Try use the Copyscape premium to check for plagiarism issues. If you have taken content from other pages of your website, it is wise to exclude PPC from that page using the “no index” variable.

Thus, you can see how the simple content of your landing pages can influence the decision of your visitors to convert. Hence, it is wise to keep the aforementioned things in mind before you get ready to launch a PPC campaign. If you are still confused regarding what to do and how to incorporate all this knowledge in your content, contact experienced and reliable SEO Services in India to help you in your online marketing campaign.