Friday, September 16, 2022

What is Pay-per click (ppc services)?

 




PPC is an internet model is used to gain traffic to the websites. In this model, advertisers pay to the publishers when these ads are clicked / shown only. When anybody searches for products/services with some keywords then specific results are shown against that search terms or keywords. When ads will be clicked, then only some amount will be deducted from advertisers. Sometimes amount is deducted against an amount of impression when reached.

 

PPC model is used in different social media platforms like Facebook, Instagram, LinkedIn & Pinterest etc. If the Ad content is the best quality then the Ad cost will be least.

 

Why PPC is so popular?

 

If you are in a hurry to get immediate results/leads for your business then you should search for ppc services in kolkata

Now as we know that there are two big popular platforms, Facebook & Google Ads.

If you want to expand your business & get genuine leads then Google Ads is suitable for you.

For Google Ads a budget should be kept Rs. 10k-15k (approx.) per month. In case of Google Ads,

Ad cost is a little high but if you are not comfortable with this cost then go for seo services.

 

If you consider PPC Ads, Google Ads is the best for achieving best result.

There are different types of Google Ads,

  • 1.      Search Ads
  • 2.      Display Ads
  • 3.      Video Ads
  • 4.      Shopping Ads
  • 5.      App promotion Ads
  • 6.      Local business Ads etc.

Us these Ads type as per your requirement.

As per our suggestion, for Brand Awareness you should go for Facebook Ads & if you are really in search for leads then go for Google Ads.

 

We do both, Google Ads & SEO Services. For your any requirement can contact us M: +91 82400 86889 or Mail us: sdseo345@gmail.com

 

SEO Services is rather less expensive.

Advantages of SEO Services:

  1. ·         It will cost Rs. 7.5k – 8k per month
  2. ·         When ranks appear in 1st pages against searching, it will stay longer.
  3. ·         Ranks do not loss when Ads are stopped.
  4. ·         You can target fully as per your choice anywhere I India & abroad.

So it is clear that SEO Services in Kolkata is still cheaper & more effective when ranks are concerned.

 

Advantages of PPC Services:

·         If you have enough fund then PPC ad is the best

·         Maximize your PPC budget, will give Max. leads

·         There are huge options to choose for creating Ad campaigns.

·         You can control Ads like anytime you can stop or start this campaign as per your choice.

·         You can change daily budget or bids anytime

·         Google Ads gives us full manual control over Ad campaign. That is why it is huge flexible.

·         Now Visual contents are very popular to Netizens. So if you go for Video Ads with good quality content, there will be a huge chance to promote your products/services. That is why YouTube Ads are so popular now-a-days.

 

As we are 10+ years PPC Services experience, we consult with our clients and then only we decide what type of Ads will be suitable for their purpose/goal. We use our expertise to choose right campaign & to create professional Ads for them.

If you have any comments, please write us freely & we will be glad for that. 



Friday, August 19, 2022

10 reasons to do SEO Services for Startup companies

 10 reasons to do SEO Services for Startup companies



SEO means search engine optimization. It is a most important part of digital marketing or online marketing for a business. There is lot of reasons to do seo services but here we will discuss only top 10 reasons for seo services.

1.    For long time online presence:

SEO Services is very helpful for having long-term ranking. If it is done properly then website pages ranks for a long time in a good positions. When people search any product or service they only follow the first pages of the search keywords. So it is necessary to maintain ranks within 1st pages. Our seo company in kolkata is very serious about this ranking.

2.   Top Ranks in Search Results Pages (SERP):

You can do seo services in your own or with the help of any person but our suggestion is not do this with any confusion. Search for a provider of professional seo services in kolkata, west Bengal, who can give you 100% genuine ranks within 3-4 months.

3.   Economical than other process:

SEO Services is a ranking process which is cheaper than other conventional ways like Google Ads, Hording, Banner, TV & Magazine Ads etc. Small business owners also can effort this to compete with medium & big business owners.

4.    Low investment with low risk:

As investment is low so there is as such no risk at all. If you can wait 3-4 months with patience ultimately you will get a nice result with 100% satisfaction. You can get very good seo services company in kolkata, where you can discuss with them. They will help you & also advice you to achieve best ranks with your favorite keywords.

5.   Target Audience as per your choice:

You can target your customers as per your choice. You can also target any state or country as per your business requirement.

6.   Audit of website before SEO:

When our seo company starts a seo projects, we first audit our clients website carefully.

If there are any mistakes, we inform our clients accordingly. Also rectify all points to start seo service. There are many vital points to check for websites which cause many bad effects on seo. So website audit is must for our seo company.

7.   Do not disappear ranks when seo discontinues:

Suppose you continued seo for 5-6 months and achieved some keywords ranking in 1st pages. After some time you discontinued seo for financial problem but ranks will stay for at least few more months. It will not disappear link Google Ads.

8.   Brand Awareness:

With seo services you can attain your net viewers & also can stay in front of their eyes. Your business will be visible to them 24X7 hrs. It acts as a brand awareness activities which is very much required for your business.

9.    Link building:

When a professional seo company do seo for a business, they create links with higher DA & PA. Higher DA & PA links helps you to get good ranks within proper time frame.

10.                 SEO Services with Experts:

All above advantages will be available only if you hire a top seo company in west Bengal. But be careful that seo company should be a really seo expert. If possible check their company domain (how long they are in this field) & their clients list also.

 ***    Be specific about selection of a seo company for best results & ranking