Friday, September 16, 2022

What is Pay-per click (ppc services)?

 




PPC is an internet model is used to gain traffic to the websites. In this model, advertisers pay to the publishers when these ads are clicked / shown only. When anybody searches for products/services with some keywords then specific results are shown against that search terms or keywords. When ads will be clicked, then only some amount will be deducted from advertisers. Sometimes amount is deducted against an amount of impression when reached.

 

PPC model is used in different social media platforms like Facebook, Instagram, LinkedIn & Pinterest etc. If the Ad content is the best quality then the Ad cost will be least.

 

Why PPC is so popular?

 

If you are in a hurry to get immediate results/leads for your business then you should search for ppc services in kolkata

Now as we know that there are two big popular platforms, Facebook & Google Ads.

If you want to expand your business & get genuine leads then Google Ads is suitable for you.

For Google Ads a budget should be kept Rs. 10k-15k (approx.) per month. In case of Google Ads,

Ad cost is a little high but if you are not comfortable with this cost then go for seo services.

 

If you consider PPC Ads, Google Ads is the best for achieving best result.

There are different types of Google Ads,

  • 1.      Search Ads
  • 2.      Display Ads
  • 3.      Video Ads
  • 4.      Shopping Ads
  • 5.      App promotion Ads
  • 6.      Local business Ads etc.

Us these Ads type as per your requirement.

As per our suggestion, for Brand Awareness you should go for Facebook Ads & if you are really in search for leads then go for Google Ads.

 

We do both, Google Ads & SEO Services. For your any requirement can contact us M: +91 82400 86889 or Mail us: sdseo345@gmail.com

 

SEO Services is rather less expensive.

Advantages of SEO Services:

  1. ·         It will cost Rs. 7.5k – 8k per month
  2. ·         When ranks appear in 1st pages against searching, it will stay longer.
  3. ·         Ranks do not loss when Ads are stopped.
  4. ·         You can target fully as per your choice anywhere I India & abroad.

So it is clear that SEO Services in Kolkata is still cheaper & more effective when ranks are concerned.

 

Advantages of PPC Services:

·         If you have enough fund then PPC ad is the best

·         Maximize your PPC budget, will give Max. leads

·         There are huge options to choose for creating Ad campaigns.

·         You can control Ads like anytime you can stop or start this campaign as per your choice.

·         You can change daily budget or bids anytime

·         Google Ads gives us full manual control over Ad campaign. That is why it is huge flexible.

·         Now Visual contents are very popular to Netizens. So if you go for Video Ads with good quality content, there will be a huge chance to promote your products/services. That is why YouTube Ads are so popular now-a-days.

 

As we are 10+ years PPC Services experience, we consult with our clients and then only we decide what type of Ads will be suitable for their purpose/goal. We use our expertise to choose right campaign & to create professional Ads for them.

If you have any comments, please write us freely & we will be glad for that.