Out of ten small online businesses know
about the term SEO almost after a year when they have already lost half the
interest. And the situation becomes even worse when they don’t get any result
for your SEO activity, even after several months. It causes misconception about
the digital market service and becomes viral soon, says an expert at an SEO Company in Kolkata.
So, the question is, can SEO fail?
The shortest answer is ‘yes, SEO can fail
like any other traditional marketing’. But, the answer for ‘why’ would be
longer. There can be several reasons involved that can lead to failure of the
marketing and promotion service. Here are a couple of the major ones that you
must know.
Lop-Sided
Promotion Returns Less or No Value
As per experts there are several activities
that one needs to do to promote a website properly and reach it to the target
audience. If you ignore a few among these, just because they are less
important, it will lead to delayed result which may elongate up to several
months or even years. In some cases, promotion in too specific channels may
return you zero response against your activities. So, target every channel that
you should.
Too
Much can be Too Dangerous
Most of the novice or DIY marketing person
becomes impatient when they don’t get any result in the first few weeks.
However, as per experts, it’s natural as search engine optimisation is a slow
process and takes time to push a keyword to rank. Over-activity won’t help you
in such cases; instead, it may get flagged as spamming and Google may penalise
your website badly for such unnatural marketing activity. So, be patient and
let the process work its way.
Absence
of Variety would Make it Monotonous
No, Google doesn’t have any emotion and
thus it can’t directly judge if you are publishing monotonous content. But,
don’t be too happy thinking that it is blind. It has become over-smart in
evaluating your content by following the ‘user activities’. So, when it notices
a step fall in user’s interest in your content, it comes to a conclusion that
either your content are valueless, monotonous, not interesting or stereotype.
And you know what can be the result of it.
Useless
Website
The ultimate purpose of digital marketing
is to attract visitors to your website and sell them your products or services.
But, if your website doesn’t have quality products, attractive yet simple
design, or enough information, your visitors will leave your website soon. No,
that’s not the only negative thing here. As per an Reputed SEO Company in India, it will increase your bounce rate badly and
it will radiate a negative signal to the search engine. Eventually, search
engine will stop displaying your website to the audience causing failure of
your marketing investment.
Most of the people overlook these factors which
are very simple and can be understood if thought logically. So, if your
marketing isn’t yielding result, it’s time to revise these points and make
necessary changes in your SEO plan accordingly.
