Among the various determining factors for the search
engine ranking of a website, domain authority is one. It plays an important
role in putting a website on the top ranking pages of a search engine, explains
a marketing guru of SEO Company in kolkata. For instance, the higher is the
ranking of a web page, the stronger is its domain authority.
The question is
how is the score of domain authority of a website is assessed? Moz has designed
an algorithm to obtain a domain authority score on a scale of 1 to 100 for the
various websites. If the score is 1, it means worst, but if it is 100 then it
is the best. Usually, on an average, when the score is between 50 and 60, it is
considered good, but a score above 60 is excellent.
Moz uses the following
Factors for determining Domain Authority Score
Moz Rank- This metric is used to evaluate the strength of any
website’s external links. Generally, a website has a number of external links
and Moz Rank counts the number of those links, but also take into account the
number of quality links instead of considering all. As you know, quality is
always better than quantity so it is better to have a one good external link
than struggling with two poor quality links.
Linking the root
domains - What is
a linking root domain? It is defined as the total number of unique back links
earned by your website. If your site has earned 20 links from two different
websites then it means that you had only two linking root domains. This,
therefore, suggest that it is always good for a website to earn a few external
links from various other websites than earning many links from one particular
websites. The process aids to enhance the number of root domains as assessed by
MoZ.
Good Content - A website’s ranking is based upon the strength and
quality of content. The better is the content the more quality is its domain
authority, says an expert of an SEO Services. The stronger is the domain
authority the better it is for improving the search engine ranking for a
website. Not just any content, but the quality of content is taken into
account. Remember that domain authority is closely correlated with search
engine rankings.
SEO-friendliness - This refers to user-friendliness and site structure
of a website. SEO or search engine optimization of a website makes it easy to
navigate through it. A poor quality site structure makes it difficult to
navigate it. It also poses as a hindrance to search engines to smoothly crawl
or index your website. This, in turn, negatively affects the ranking of your
website. From an overall perspective, it badly affects the domain authority.
Social signs - The various social signs help to identify and
establish good quality content, says a digital promotion expert of an SEO
Services. What is a social sign? When a particular content is repeatedly
liked, shared and commented on several times, it is assumed to be of good
quality. For example, the number of Facebook likes, LinkedIn shares and Twitter
Retweets, etc. Moz considers social signs as a metric for counting the weight of
social signs and how it determines the domain authority.
It
can, therefore, be concluded that the domain authority is the best way to
evaluate your Digital Marketing efforts and compare your website’s strength
against that of your rival’s digital marketing agency in Kolkata, India.
