Building or buying your online reputation: that’s the question

Your reputation over the internet is vital for your clients, investors and employees. But making that reputation is a difficult and a tedious job if you want to do it naturally. That’s why; many companies take the shortcut route, and buy their way to online reputation glory.

Of course this method has benefits; in fact both the processes have their own profits. It’s all about blending them together. Hence both of them are investments. So let understand more about them;

Making natural and organic ORM (Online Reputation Management)

Everyone wants their business to thrive in a natural way. That’s because, word of mouth is the most important marketing strategy or process. Apart from that, reaching your customers in an organic way is also beneficial. The pro in this is that you can easily keep a tab on your growth and you can control its pace. With control, you can easily work the thing better; as every Digital Marketing Services company will suggest you the same.

This is beneficial especially for start-ups, as they do not receive huge pours of customers that quickly. However, even this method has some disadvantages too, for example you may never reach all the markets. And that’s where paid ORM can come in handy.

Also, making your own natural ORM can be difficult, as your rival may out do you with paid ORM.

Slow and steady can easily be useful for you, but you’d still have to touch all your customers at once in order to gain the maximum from the market, as quickly as possible to keep your business afloat.

Buying the ORM

Every single company does it. Putting useful content, targeting people with adverts, doing SEO and using various other methods is pretty useful. There are many SEO Services providing company in this field.  Put in the money and your product will be on the map. Paid ORM means you can easily touch loads of people and potential customers at once. And this will in turn help your business a lot by expanding sales. And if you are a new company, then this sales expansion can be a huge blessing.

Even your company’s credit rating and repayment can boost up thanks to extra sales in the early days. Also, investors may also jump to your ship if you get early high sales volume. But, paid ORM can also mean trouble, as the internet can also destroy you. Every company should have a backup plan.

You can also lose the plot easily if you are growing too quickly on the internet. Hence caution must be maintained. For instance, if a certain group does not like your product’s morality or your service’s legality; then it easily can destroy your online reputation. And if you grow quick, you may have less fans and low amount of defenses. Hence you must not buy too much of reputation at once!

Getting 1000s of facebook followers is easy but they are not part of your customer base. It will be different from organic growth as it won’t be transparent, and that might put many potential customers off.

The final word

You have to keep a blend between the two, as your aim will be to engage with your clients and customers. But you can also select either one of them as per your needs.

Google’s Penguin update and its effect on link building

Google Penguin has caused several dents in the lives of SEO users and internet marketing teams. From 2012, Penguin initiated penalties for anchor texts, artificial back links profiles, disown files and link based pruning. These are now dubbed as SEO lexicon, but 5 years ago they were unknown to many.

Many became aware of the Penguin, and many took radical and swift steps against it. The analytics these days are still shocking.

So if you are a SEO nerd looking to dig deep, then keep reading.

Penguin is real time

During the famous SMX East, Google and Gary Illyes said the company would unveil its new update for Penguin. Many had been excepting this announcement. However it’s November and still not update on it. But Google is not sitting back; it is now making significant changes to its algorithm. The next Penguin 3.0 will be real time, and hence it’s significant.

There will be no escape

Once Google gives your site a penalty via the Penguin algorithm, you will not be able to make a comeback before the next update (which is done once a year). Updates have been few; and the last two of them were a year apart. So if you get caught you are in for some monumental trouble.

No wait list

Along with real time work, the penguin will be able to easily thrown in a penalty to a website. The old process (giving manual option and disowning files) are still true. But now the algorithm would give extra response to admins who take out their problem. Digital Marketing Services in Kolkata can help and give aid to the admins in this matter.

You can’t find

The company will also be able to asses up penalties faster against rouge sties. Instant answer can either be good or bad for you depending on your website’s seo, which can be set by your SEO Services company. So be sure about it, as penguin won’t leave you.

A change in principles for various different google upgrades?

Well, maybe this change can prompt a precedent change in various other algorithms of google. 

For example Panda—as it can assess contents, a lot. Panda updates are however more frequent than the Penguin ones. However, this is happening because of improvement of content quality maybe. But, with Panda and instant checks, even your content will be assessed quickly.

The final word

It does not matter what updates Google brings to the game, it will still look to provide users with top quality search results. But to discourage falsification, Google has introduced real time penalties. 

If you are hard done by Penguin, then you can easily do link pruning. It means cataloging every link to your site’s back link profile and check its quality and soliciting with various other websites to take out the bad links. Giving disowned files to Google is vital, if there is manual penalty.

The rate and the speed at which penalties were given in the past were actually quite slow. Google has buckled up a bit now, for the benefit of the users. 

How to do market research for your new app

Before making a mobile app, we must always consider thorough research to find more out about our audience and the market. The research will allow you to strategically make the app more marketable and help you to achieve your targets from it. 

Knowing and understanding your audience is a must

It is very important that you must know who and what your audience is. If you do this, the job becomes a bit easier. Always try to bring out the demographics with them, for example the audience’s;

·         Age

·         Gender

·         Address

·         Ethnicity

·         Monthly/Yearly Income

·         Whether Married or Unmarried/Family Size

·         Residential status

·         Current Occupation

Of course going to the core is also important. For example it is always vital to check out the behavior, likes, dislikes, hobbies, and other personal information of your users, especially in the social and digital world. 

Also, if you start knowing about your audience then it will allow you to connect more efficiently with them. In fact, you will be in a sync to deliver better with your app.

Do research against your rivals

It is always vital to check your rivals out. Now, you can begin by reviewing their app and understand their concept or point of view. Look and search for your rival apps by punching in the keywords similar to your app in the app store.

Get all the apps that are similar to yours and go through them thoroughly and check whether;

Is their audience same as yours?

How their app is different to yours?

How they engage and retain their users?

How can their app be better?

What good they have?

What can you take from their app in terms of features?

Check their reviews and also see how they promote positivity?

Check their channels of promotion

Select Your Channels

As soon as you identify your audience, you can begin on how to promote and market your app. App markets are not same to each other and they react differently to different channels. You can easily check the strategy of your rivals, to take some channel tips from them.

You can always use social media to market your app; however some other platform may work better for a particular product or audience. For instance, a dating app will market well on Facebook, as you’d be able to target your adverts to your audience (in this case single people or even gender oriented adverts). You can also use Twitter based hashtags to get your audience.

The social media websites that you can use;

·         Pinterest

·         LinkedIn

·         Facebook

·         Google+

·         Twitter

·         Instagram

   

Various other channels you can consider for your creation;

Paid or payment search—can you get target keywords with the adverts?

E mail—you can send mail to market yourself

Organic—SEO friendly, take help from SEO Services in India for this services

Referrals—tie ups with other brands or sites.

Keep a goal

Once your strategy is set you can think about goals which are plausible to agree upon and achieve. 

The aims can be;

·         Number of downloads

·         Customer retention

·         Number of active customers 

·         If you get data from your rivals then you can easily set and achieve your goals. It’s all about the homework in the end. Most Companies who provide Digital Marketing Services in Kolkata follow this point. 

5 Mobile Marketing Trends That Will Rise in 2016

The fast changes in mobile technology and new marketing strategies, marketers have to quickly adapt to these changes in order to adapt to these changes and implement in their marketing tactics. According to a recent poll conducted by marketing website, here are the top 5 marketing trend that will rise in 2016.

1. Marketing automation

Though more than 50% of the companies use an email marketing provider, by next year they are more likely to purchase marketing automation software since they are easy to use, saves time, efforts and resources of digital marketers. They software is going to be more mobile friendly which will help to carry out mobile marketing flawlessly. In future, the software will get more personalized allowing marketers to track their valuable customers buy their purchasing and spending habits.

2. Content marketing

Content marketing will be more effective in 2016, it will be more engaging and interactive to the target audience. 360 degree video will take the interaction with the audience to next level where the audience can choose from which angle they want to view a video since they are shot from all angles with special cameras. Marketers specializing in content marketing will use it to grab attention of their audiences where they can use it to gain in depth information about any products or services.

What kind of benefits is expected from 360 degree videos?

l  It will give a new dimension to online shopping, with live video streaming facility the users will get a real time perspective about the products on display

l  It will provide a richer user experience and help marketers to create better impact on the audience

l  Viewers can have complete control on what they want to see, they can view anything from different angles and re-watch it according to their wish. It will retain viewer’s attention due to its unique features

3. Big Data analysis

Big data is becoming increasingly popular as more and more people are using their devices to interact with different brands. The rise of cloud computing technology has also fueled its growth. Marketers need to organize their huge amount of data and implement the result to stay ahead of the curve. Marketers can measure all the data and statistics like total time spent on a page, referral traffic etc to study customers preferences through Big Data analysis which in turn will help marketers to maximize their ROI.

4. Mobile marketing

Location based services will get more preference.Tiny transmitters using Bluetooth Low Energy technology to detect the nearby devices in various locations.This will help marketers to present their customers with real time alerts of different deals and discounts which in turn will help them gain loyal customer base.

Mobile payments have equally great potential in coming years. Android users have introduced “Android Pay” to directly make a purchase of any app from the store In coming years, users can scan the barcode of a product, add it to their cart and make payment from their mobile. Digital Marketing Services in India are working hard to take mobile marketing to a different level.

5. Wearable devices

With cloud computing and sensors around us, it can be expected that wearable devices or IOT( Internet of things) like smart watches can be used to do a lot of stuffs like unlocking doors, track their health and much more. By next few years, IOT is going to be a part of our daily lives.

With things going completely virtual, marketers need to focus more and more to digitize their marketing strategies for mobiles and other wearable devices. You can hire a good SEO Services in Kolkata to help you with the right keywords to optimize your site for smaller devices.