9 Outdated SEO Techniques that Avoids SEO Services in India

The world of search engine optimization is ever evolving. SEO Services in India is very much alert about this matter and always keep them updated. Professionals in this industry need to adjust themselves to the rapid changes very fast to stay ahead in the competition. If you decide to remain in safe waters, initially there may not be any problem. But, in course of time, you will be badly hit by Google. On the other hand, if you thoroughly update yourself with the history of search engine optimization, you will have a clear idea about which outdated SEO techniques are better for Google penalization.

Here are some Old SEO techniques that you should forget to ensure success of your digital marketing campaigns.

1.     Working with paid links: There was a time, when link purchasing from link firms was a common practice in SEO. But, those days are gone forever and at present, Google strictly penalizes sites that remain involved in link purchasing.

Back then off-page strategies for optimization was pretty simple:

·                        One used to purchase back-links in bulk from link firms

·                        Stuff the site with those links

These simple steps helped in improving SERP listing for that particular site. Actually, these are used to be different categories of paid links, like permanent links, automatically generated    links, bookmark links, signature links, link spam (obtained from blogs, forums and comment         sections).

According to the latest off page seo techniques 2017, all the type of paid links             mentioned above are strictly forbidden by Google. Affordable SEO Company in India does not use these sorts of things in their packages.

2.     Link renting: Rented links were as good as brokered paid links that you could use only for a fixed span of time. After the termination of the “rent period”, you could again rent it for another fixed period of time.

3.     Paid permanent links: There were of two categories, “house paid permanent links” and “house rented permanent links”. The initial variety was much better than the later, as it did not cheat clients and aimed to optimize the sites too.

4.     Purchasing automatically generated links: To work with this range of links, there was no need to create engaging content, optimize the on-page SEO factors or to make the site user-friendly. All you had to do was buy the links from third-party websites and that too, at a reasonable price. The more the quantity of links, the higher was the SERP listing for your website. 

5.     Link spamming through bookmark services: The days of using social bookmarks to spam links are over. Remember, such links are no more important for your site’s SERP listing. Moreover, Google is now more efficient to detect spam than before. Thus, in case you plan to take this unethical route, be prepared for Google penalization.

6.     Creating PBNs, micro sites and satellites: Any of the following factors, like thin content, similar anchor text, flagged IPs and penalized domains can make your site face Google penalty. All these are considered as unethical techniques. Top SEO Company in Kolkata avoids using satellites, micro sites and private blog networks to help your site grow in reputation and credibility.

7.     Avoid link spamming in listings and directories: There is nothing unethical in listing your business on Yellow Pages, Angie’s List, Yelp and such other directories. Actually, directories and listings must be used to strengthen your site’s authority in local searches. Link spamming, on the other hand, is one thing that has to be avoided. It is better to register your business website on a dozen high authority directories than spamming on thousands of poor quality, junk directories. It can hamper the site’s ranking like nothing else.

8.     Do not go for automatic link posting on forums and blogs: Google has stopped considering blog and forum-related links for any site’s SERP listing. Actually, blogs and forums are helpful to target audience from particular industries. At the most, you can go for a link or two that lead to your services and products, but never go completely out of the track. As per best seo services providers in India, It may invite Google penalty.

9.     The days of buying Forum Signature links are over: These days, signature links are best used to raise awareness. But still, these can affect your site’s SERP and so, it is better to use these with great caution. As a part of old off page SEO techniques, these signature links were bought and sold at a high price per account. If you try the same practice now, Google will simply penalize your site, instead of boosting its SERP listing.

As compared to the past, SEO Services is now more transparent and complex at the same time. Focus on search engine marketing (SEM) strategies than on pure SEO ones to get desired results.

How do Digital Marketing Agencies work with seo services?

The world is changing so drastically that there is no limit to it. The various changes only exist because of the various technical advancements in the world. Affordable seo services India is now treated as a best part of digital marketing services & recommended as one of the major technical services for online promotional activities.

The world nowadays entirely depends on these services for the best business promotion.

The marketing and recognition of an individual business can touch the skies with the help of these services. As a SEO Company in India, we are taking a leading role in this digital marketing arena for last 7 years.

There are though few ways that our company follows in order to operate smoothly and effectively.

The various ways that digital marketing agencies work:

There are actually various strategies that these agencies follow. Knowing about these strategies can help a person identify the method that it opts for working. Following are the various strategies that the Top SEO Company follows:

·         Identifying: This is the very first strategy that these agencies follow. The very first strategy is to understand that who are their potential or targeted customers? Identifying the customers who can prove to be the best for their businesses matter. They should research about the type of businesses that these customers are into as well.

·         Connecting:  Identifying and researching about the customers are far easy than connecting to them. For them these agencies are strangers so their approach should be that appealing that refusing to connect to them shouldn’t be on the customer’s mind. This needs a lot of work, patience and research again. The agencies try the various social networking sites that are available for providing best seo services in India & abroad.

·         Convincing:  After connecting the main aim is to convince the audience. Now how do they do that? They need to have unlimited blogs about the nature of the work that they do. These blogs should be attention gasping in more than one way. Inviting them to their websites which by the way should be extremely easily accessible and have great design is a must.

·         Creative and profitable contents: To convince the customers as already mentioned the contents should be great. Top seo companies in India ensures that these contents are not just there to be read but they do provide with great information on the solutions to the various problems of the customers. These contents should be actually working for them in the most creative way.

·         Introduction of the services:  After the great help from the contents the digital agencies convince the customers that they are the right selection of the customers from every way. They manage to provide them with a hope that all their digital marketing needs will be fully taken care of by them.

The immediate after steps: After the strategies are made they are made to be executed as planned. For this an entire team of talented, knowledgeable and experienced team is put into work. These teams ensure that each and every strategy is followed and they analyse the executed plans with great care. Constant follow ups are also a part of the way that the digital marketing agencies work. Taking care of all the procedures is really something that these agencies follow.

With all these strategies definitely the digital marketing agencies are providing the best results for the people.

How Google’s Category Filter Improves Organic SEO Searches?

Google continuously tries to provide users with more relevant search results. In its latest attempt, the search engine introduces category filters in some selected search queries.

  

The attempt is definitely meant to bring more relevant search results to users. Introduction of this new element has triggered confusion to certain extent. In order to shed light on the topic and remove confusion, let us first take a look at how searches turn out to be on Google.

It is not easy to shortlist this search result. If you do not add the important keyword, “kids” to the search string, the result only narrows down to product type. 
The swimsuit image that is displayed here is inappropriate to pop up, when you are searching for “kids clothing”. When you click through, there is even more confusion for you to face.

The images and the shopping ads that come up at this stage are just not suitable for children. Search result for “baby clothing” is also filtered in the same way. Actually, organic results, basically, target much revealing swimwear for young attractive women and not for children. As per a best SEO Company in India, to put it in easier words, none of the products displayed in the organic search result is suitable for children.

Google is facing some filtering issues in seo search that are related to the breadcrumb concept. As and when a user narrows down a category, for some reason known only to Google, it filters that result through “children’s television series”, which is completely irreverent. So seo services providers in India are also confused with this issue too.

Moreover, it may also display results related to doggies clothing.

Now, if you click on the raincoat, as displayed in the SERP carousel, instead of showing raincoats for dogs, Google will display raincoats for humans.

Interestingly, Google automatically drops the filters men/women/girls/kids from the search query. However, it does not drop those filters in mobile searches.

So as per SEO Services in India, Google needs to plug this loophole. Meanwhile, the filtering feature makes the search results undeniably irrelevant.   

How to Generate Traffic to Websites with Affordable SEO Services?

Search engine optimization (SEO) is one of the suitable ways to generate leads for your business and in turn, increase sales. However, SEO Services in India is not inexpensive at all. Obviously, you can think of hiring someone who will be responsible for creating forum links or comment spam for your website at a comparatively low price. This is not always an affordable way of doing SEO. In simple words, you should know that search engines like Google, Yahoo and Bing prefer quality over quantity and as such, it is a wise decision to stay away from offers that may sound too good to be true.

If you are planning to seek help of top seo company India for your online business, this might be the reason for financial loss for your business. Thus, there arises an important question, “What should a website owner do for the success of his business?” Although it is always advisable to hire professionals, let’s discuss about 5 affordable SEO tips for your business.

Try to write good quality and lengthy content:

One of the biggest things to consider for increasing traffic to your website is to write articles, blogs and web pages of at least 500 words. In case the content is very short, you are actually putting your business as well as website at big disadvantage. According to a study conducted in 2012, it was found that for 20,000 keywords, the length of top 10 results is 2,000 words on an average. So, how to reach the No.1 spot? The number of words is nearly 20% high for 2416 words approximately.  But users search on Google to get answers for every question and nearly 10% users need to know about an extensive topic on a daily basis. This is the reason we are introducing new search results that will enable users get detailed information on different articles.

Do you want your website to rank higher in the search results? Want to increase the amount of traffic it actually deserves? If yes, as per providers of best seo services in Kolkata it is important to write original, informative and of course, unique content that will answer every search query of the reader. Don’t compromises on quality just for the sake of reaching your word limit instead; write something that will grab attention of readers to your site.

Increase On-Page SEO techniques in 2017

Some external factors might draw attention when it is about SEO. Though external and internal links, social interactions done through Facebook, LinkedIn, Twitter, Pinterest, Google+, StumbleUpon and Reddit and other factors might be essential to improve your site’s rankings, you cannot ignore the importance of on-page SEO for your business.

In other words, on-page SEO is about optimizing web pages individually to get higher ranking in the search engine result pages (SERP) and generate more traffic. Does this sound too complicated for you? Well, if so, then you needn’t worry at all. Check out few simple tips that can help your business & minimize the cost of SEO services and yet rank better.

ü Title tags – Your title tag should explain what your web page is all about. Try to include target keyword and maintain 70 characters at the most to understand properly and get the best result.

ü Description – Webpage description plays no role in improving its ranking but it can create a big difference for click-through rate. As such, you should keep the description optimized and relevant to the content.

ü User-friendly URLs – Try to make short and easily readable URLs. Add primary keyword so the readers get an idea about what is there on the webpage before they might click over.

ü Keyword frequency – Although Google might not be using keyword density, it will check the number of times keywords have been used in the content. Include targeted phrase few times in the body of your blog post.

Internal linking passes SEO juice to other pages in a website:

Internal linking is an important SEO strategy that best seo company in India not overlook. These are links from one page to another in a single domain. With the help of these links, web owners can drive attention of Google and visitors to a specific page which, in turn, brings several benefits for SEO.

If beginners can link to other pages within their website, then this will provide more options to read and stay for the readers. This will lessen the bounce rate of your website for visitors who navigate from a site after seeing a webpage. Also, internal linking is a great way for Google index pages to improve their website ranking for specific keywords.

Make your website design responsive for Google:

More people are now browsing the Internet with their smartphones, tablets and other mobile devices than desktops. Google focuses on user experience and satisfaction and as such, it has now become essential to make websites responsive so that they can be accessed on all kinds of devices. Google is considering responsive sites as an important factor for ranking in its new algorithm.

Like static webpage’s, responsive design involves using adjustable images, cascading style sheets and grids for adjusting with the content and layout of a website, based on the type of device used. With this, both desktop and mobile users will be able to browse quickly and get better reading experience. This is what Google actually wants and thus, making websites responsive has become so very essential.

How to improve site page speed and make your site search engine friendly

 

Google is in love with websites that have faster loading speed. In 2010, site speed had been introduced as a new signal to improve ranking of websites. This is absolutely perfect from the perspective of the searchers. In an announcement by Google, Amit Singhal and Matt Cutts have said, “Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there."

Thus, you need to keep your eyes wide open for several opportunities when conducting full site audit. This will help improve the loading speed of your website. How often do you use images in your blog posts and webpage’s? If you do so, make sure they are compressed properly. In case you use WordPress, try to avoid plug-in and add-ons that you do not use.

How much do SEO services cost?

SEO Services is not expensive but it will not put you into huge debt. These are some effective SEO optimization strategies that will cost you less and that can be implemented easily. Yes, getting improved and better rankings requires a lot of time than making your website responsive. You should also focus on title tags, descriptions and long form content to rank higher in the search engines.

Happy reading!