Keyword Research-How And Why Is It Done?

Keyword is possibly one of the most important things that helps one in searching for a particular thing that they want to know about on the internet. The keywords are equivalently important to a consumer as well as a business man. People owning websites just love the idea of getting perfect keywords set for their websites so that the people can easily find these websites when they do have to find any product related to the website. Keyword Research is the back bone of SEO Services in India & abroad.

There are many keyword research engine tools that are probably available. These search tools help in coming up with the various lists for the keywords that helps is tracking the rank of the website. People in general likes doing it so that they can actually get the best of the ranks available for their website.

But are the keywords still a very important factor?

Well the times have changed. Over few years the criterion of having the best keywords have changed as keyword can be considered no longer that exceptional. This has just become a part of many essential things that needs to be considered in the search engine optimization process.

But then there are few very deeper and important aspects of the keyword search that people needs to know about. It makes the keyword search a big deal and also the smart way. Changing the way the research is done is the way the keyword search can be more effective.

So how to do a good key word research in today’s world?

The following are the most important ways that many SEO Company using for the smart way of researching the keywords:

Using the user intent:

To understand this particular point one needs to understand that what exactly a user intent is. This basically represents the intention of the user. It is as simple as that and should be kept that way. But then what has it to do with the keyword research?

Well for the starting without the user intent the keyword search is totally worthless. One must understand the fact that the user searches the search engine for something. But then a small difference in writing the sentence can give a different result altogether.

The using of the user intent involves the bets kind of deep level research altogether. With the help of this one needs to be very specific in understanding that how many types of human emotions are there and how many types of searches they can do in order to find one product that matches their concept and specifications of the product.

Understanding the types of queries:

As already mentioned people uses the internet and the search engines so that the queries can be solved. These are the exact things that need to be focused on in order to generate keywords for seo services.

With the help of these keywords SEO Company understand that what are the queries that the person is trying to look an answer for? There are basically three types of queries that needs to be addressed.

There are the informational queries that means the queries which are being looked in for gaining some kind of insight or knowledge. Also then there are few the queries known as the navigational queries, this is exactly where the typing of name in the search engine directly opens in the website if the company.

The last but not the least type of query is that of the transnational query, in this type of the query the search is all about the intentions of the transactions. People want to buy something then this is the type of query they go for.

Considering the demographics:

The demographics are basically the calculation of the targeted group of people. The more a person can refer to a targeted group of person the better can the situation be for them. People should do a research on the type of people, or the exact group of people that may look for the product. That way they can actually narrow down the keywords that will be easily available for their search. This way one can also assure that the product will recognized by its targeted group of people without any problem. So Keyword Research is the most important part of SEO Services in India.

This article will ensure that any problems related to the keyword search can be well solved. Smart choices of keywords will always help.

How to Solve Effects of Copied Content on SEO Services Ranking

One of the main problems faced by most websites is duplicate or copied content that has already been posted on other sites. Search engines have a bad impact on duplicate content since they waste their valuable resources to analyze, crawl and detect those web pages. Moreover, copied content will lessen the quality of your webpage in the search results and this has an effect on search engine users. An important question that arises in this regard is, “How can you solve out this problem of copied content?” Let’s discuss to know more about what can be done in such a situation faced by most providers of SEO Services in India & others.

What exactly is duplicate content?

It is said, “Content is King” and websites that have high quality content will definitely get good ranking in the search engine results. Duplicate or Copied content generally refers to the type of content that either matches completely with the content of several websites or are quite similar to each other. Various URLs have been found with the same kind of content. When these websites are crawled in the search results, it will affect the ranking badly since most of them have posted the same content. So all most all SEO Company in India are very careful about this matter.

How is duplicate content created?

There are various ways how copied content is created. The most common way is to copy content from a website and then paste it in the same way in another site. This process of copied content can be done for different pages and all of them will have similar content. It is advisable that you do not copy paste content from a website, rather create your own content and make it unique and informative. This will help you get more traffic for your website and thus, improve your search engine ranking with seo services in India.

Why duplicate content is a major problem for the search engines?

Duplicate content is a big problem for search engine users since it affects the quality of search results. Search engines crawl, analyze and index each webpage in order to do quick search and return the most effective result to the users.  If any website has similar content, then it is bad for the search engines since they waste their resources on web pages that do not have any importance for the users. According to Matt Cutts, you should have a small machine to crawl a large portion of the website. However the analysis of the webpage, the evaluation of the links and the indexation is indeed a time consuming process.

Does the issue of duplicate content affect search engine ranking?

Even though similar content will not directly ban your website from the search engines, it will affect the search engine optimization ranking of a site. When search engines recognize the cases related to copied content, they try to find out the best version of the webpage that can appear in the search results. This is mainly done on the authority of the domain, the number of incoming links and the Page Rank. So, if some pages of your website have copy-pasted content from other pages, then there is a possibility that they will not appear in the search results.

As per SEO Company in India, duplicate content can negatively affect the ranking of your website because search engines find and index a particular page from each site. The number of web pages will depend on domain authority. If there is lots of similar content in your website, then re-crawl period will increase and new web pages added to your site will be indexed slowly.

It is advisable by SEO Services provider that you do not expect to rank higher in Google search result with the same content found on most trusted sites. Rather, you should try to create your own content that is original, informative and unique and has been written specifically for that webpage. Google wants to reward content that is rich, relevant, informative and unique in organic listings and has improved the quality in the last few years.

How to Solve Duplicate Content Problem:

As a SEO Company in India, we always use a Content Duplication tool which is really helpful & save you from all sorts of these problems. Before posting any content to any blog or article website, check that content first & then post.

Copyscape.com a really fantastic destination to find out duplication within a second. By paying a little amount for Copyscape Premium for a year & can check 100 times in a year, each time within 2000 words. It is the best tool I have ever used. If you have other good options, comment please.

6 Most Useful Tools for Providing Professional SEO Services

When you are working as a SEO Company for you or for your clients, we have a need of 6 indispensable Tools to work with. If you have a budget then you can pay for the best seo tools to work with. But if you do not have that then you have to depend on some good free seo tools to work.

There are free seo tools which you can use as free as much as possible. Other tools are called Freemium tools which have free & as well as premium plans to use them. Here are 6 important seo tools which are used by most providers of SEO Services in India & abroad.

1.     Google Adwords Keyword Planning Tool:

Keyword planning is a most important factor for seo services. Google Adwords Keyword planning tool is a free seo tool. It is known that more than 70,000 people per month visit Google Analytics as a very good & reliable free seo tool. All most all SEO Company use this free tool for providing reliable seo services.

Image:

2.     SEO Book for Keyword Research & On-site Analysis:

Seobook is a website where you can have free seo tools to provide seo services to your clients.

First you have to create an account & then you can access to different seo tools freely. Some other options are like Keyword density analyzer, page comparison tool, PPC Keyword wrapper etc.

3.     SEO Site Tools for On-Site Analysis:

Most SEO company uses this tool for quick website checking like, viewing Your PageRank, SEO title, Alexa Ranking, Domain & Page Authority etc. You can see Page Ranks of any page from extension tool bar & also can get rest information by clicking magnifying glass. You can also get for your own website on-page optimization tips under suggestions tab. Other tool bars like SEOmoz Toolbar (For Chrome & Firefox) and SEOquake (For Chrome, Firefox, Safari & Opera) are also essential for seo services.

4.     Open Site Explore for Competitor Back Link:

In seo services there is a need to check Backlinks of your competitors to fight with them. So you need to check your Backlinks & others. In this way you can understand what next you to do for your link building task.

SEOmoz’s Open Site Explorer helps you to get status about Domain Backlinks after providing domain name. You can also know about Your Domain & Page Authority. Free users are limited to three reports per day. You can also sign up for 30 days trial.

5.     SMErush paid service & Keyword Rank Analysis:

Free users of SMErush can have a report of 10 keywords after entering a domain name. You can see domains organic ranking, search volume, CPC, URL, % of Traffic generation & also what is the status of a keyword of the last 12 months.

SMErush is not just for competitor keyword research. It can be used to know that how your article directory is working for seo ranking. It also shows through a graph that how many keywords are ranking over the last several years. It also informs you about the hit of Panda attacked your website or not. If attacked then is it now recovered from that or not. Most of the Indian SEO Company uses this tool to provide this service.

In this graph, it is seen that Hubpage had a hit but they recovered their ranking well in a good position. Guest Users can get to use up to 5 domains per day. You can get a free Account to see more domains.

6.     Authority Lab for Monitoring SEO Campaign Results:

 It is a free tool for getting ranking just putting your Domain name. You can get 30 days free trial period for using it. It has four plans like Personal Plan, Basic plan, The plus Plan, The Enterprise Plan etc. You can choose one of them as per your requirement.

These are 6 Free & Freemium SEO Tools as per my knowledge. Please comment if you have other favorite SEO Tools.