7 Useful Tips To Make Your App SEO Friendly

Congratulations on building a great mobile app! Now what? Well, you need to do the same thing that you have to do after building a website, optimize it. For the app, you have to optimize it in such a way so that it appears at the top of the relevant app store. In simple language, what SEO is to your website, is ASO or App Store Optimization to your app. Like SEO, ASO has two components: On page factors which include app title, description, keywords and off page factors which includes downloads, reviews, updates, CTR etc. In this article, you will learn how to make your app SEO friendly.

How can I make my app SEO-friendly?

1. Choose your keywords with care:

Keywords are the most vital part of the ASO. Find out suitable keywords with Google Keyword Planner, Appannie etc. which will help you to find keyword suggestions with competition analysis. SEO Services in India or in any part of the world can help you with the subsequent steps that will follow.

Usually an app store allows 100 character for keywords so use it wisely. Avoid using spaces between keywords, instead use commas, write numbers in numeric rather than in words.

2. Include keywords in app title:

A recent study showed that apps that have keywords in title have 10% more chances to rank than those which don’t. Use the keywords in first 25 characters as much as possible because only these much gets visible to users searching apps on an app store. Don’t spam keywords, avoid special characters and plagiarism and do not use category name in title.

3. Understand the differences between the different app stores:

Keep in mind for which app store you are optimizing your app, whether it is Google Play Store or Apple Store etc. Have a look at the basic differences between the two:

Google Play Store:

Ø  App title space is 25 characters only

Ø  Include keywords within app description

Ø  Name of the app can be used 3-4 times in the description without disturbing the cadence of the content

Ø  Do not forget to integrate Google+ and when you link your app in Google Play listing, don’t forget to add the keywords within the link.

Apple Store

Ø  Create a keyword rich app title

Ø  With every app update, review the keywords and modify them if needed

Ø  See that there are at least 5 positive reviews for ASO in Apple Store

Ø  When using in-app purchase in ASO process, name the IAP relevant to the app and the category.

Similarly, if you are optimizing the app for other app store, understand the basics of optimizing and then optimize accordingly.

4. Update regularly:

Update your app frequently to stay at the top of the app. Offer user friendly updates with better features. Review your app title, description and icon every time you plan to update an app.

5. Ask users to give more reviews:

Encourage users to review the app. More positive reviews will help to leverage your app success. Negative reviews will affect your app ranking. Most app show pop ups from time to time to ask users to rate and review during in-app sessions.

6. Choose right visuals and screen-shots to encourage users to download the app:

Choose proper visuals and graphics to show the best features of your apps so that more and more people download it.

7. Reach out to bloggers:

 Approach bloggers to spread the word. Bloggers have good reader base and can influence them to use the app. When you launch an app, reach the bloggers of your niche and ask them to try your app and review it. If they are satisfied, they will also prompt their readers to download it.

Now that you have optimized your app to make it SEO-friendly, you can approach any Digital Marketing Services in Kolkata, Delhi, Mumbai or Bangalore for better promotion and marketing.

5 Ways Use Facebook Apps To Boost Your Business

Facebook apps are a great way to boost your business without needing you to learn about codes and HTML. Although you can install up to 11 apps on your Facebook page, the display is only of four. The rest you can see by clicking on the down arrow at the side of the images. You can engage viewers, run contest or do all sorts of funny and entertaining things with Facebook apps. It is an indirect sort of promotion that is going to help you build awareness regarding your brand and increase your conversion rates in the process.

The following ways will tell you how to make the most of your Facebook apps to generate leads and enhance conversion rates:

·     Engaging viewers from other social media networks- yes, this is something you can do with facebook apps. You can transfer viewers from other social media channels to your Facebook page to increase user engagement. This cross promotion of content from other social media profiles to Facebook is an efficient way to enhance brand awareness. You can promote content from your LinkedIn, Instagram and Twitter profiles to facebook with the help of some simple apps thus bringing in more viewers and generating potential leads.

·      Include E-mail features with the help of apps- Some of the most effective apps like Constant Contact and MailChimp are used to contact people who like your page or shares your content over e-mail. You need to provide them with an e-mail sign up tab and then you can contact them with the help of their e-mail addresses. You can also use Tab site for the same purpose but it is a third part application that offers this particular feature within their free package.

·      Use Apps to post updates from your blog- Do you know that if you have a blog, you can post updates from your blog to Facebook with the help of applications? Yes, this is one of the biggest advantages of facebook apps that helps your followers to know whenever you update your blog and shares a segment of your post on your facebook page. In this way user engagement increases without you spending much time over it.

·   Run promotional campaigns like contests and sweepstakes- Apps like ShortStack, Offerpop, and Strutta helps you to run contests and sweepstakes to promote your brand in Facebook. They provide tools and apps for different types of contests including photo and video contests to engage more users across the biggest social media platform, Facebook. You can take help from an experienced team providing affordable SEO Services in India to run a contest on your facebook page. The digital marketers in India are catching up with every update of Facebook and Google to provide you with 100% accurate strategies.

·      Customer support with the help of apps- Yes, you read that true. Now, you can provide customer support with the help of Facebook apps. If you are planning to sell your products with the help of your Facebook pages, applications like Heyo can make that possible by providing rich templates with commercial tabs and links of your products to boost sales. Some of the Facebook applications also help to provide customer support by providing them with a robust platform to release their discontentment regarding any products or service so that you can understand your flaws and communicate with your clients/customers to set things right. Communication is a significant thing in social media marketing and ignorance can have serious consequences later on.

All sounds gibberish to you? You seem to forget all about it? Well, then you need to contact an experienced Provider of Digital Marketing Services in Kolkata, India or elsewhere to understand the benefits of using Facebook apps to boost your sales. 

10 Tricks for Leveraging Mobile Marketing Efficiently

As per recent verdict of Google, presence on mobile is mandatory to remain in competition. Many Indian big e-commerce giants including Myntra, Flipkart, Snap Deal and many others launched their valuable apps for shopping against availing huge offers. The reason is an enhancing number of Smartphone users.

Successful Tricks for Leveraging Mobile Marketing Efficiently

Mobile marketing enables easy contacting of customers sitting at any corner of the world. Simply having mobile Apps is no more considered to be enough. In order to design mobile marketing strategy, some interesting mobile marketing tricks include:

·         SMS – SMS is considered to be among the shortest and sweetest ways of marketing. Offers, discounts and new launches can be easily conveyed through this process. But lengthy, boring and complex messages must be avoided. CTA’s in relevant and informative SMS can be inserted for further move.

·         Staying Current with trends and technology – It is good to identify some of the latest trends in social media like Instagram and Pinterest. It is good to ensure reaching the audience through these social media along with other popular channels. Updating of communication channels on time must be done.

·         No usage of separate domain for mobile website – Usage of separate domain for mobile website creates a bad impression about the brand as content may vary. As it will confuse the customer, it is good to avoid this practice and use only one domain.

·         Compatibility test – As different users take into use variable mobile devices, it is good to have a check of website on different devices, operating systems, screen resolutions and many ore. Approaching companies having storage of mobile devices for testing will also be a good choice.

·         Test navigation – Digital Marketing Services in Kolkata demand easy reaching to the customers. Hence it must be ensured that users are successful in searching the company name on Google map and easily contact the company. Links must direct to correct web pages. Minimizing screen scrolling will prevent easy distraction of the reader.

·         Utilizing pay-per-call option – Pay-per-call is considered to be among the biggest opportunities for advertisers having call centers. This will lead high benefit to mobile search as it will be on top priority. 

·         Maintaining elegance in email – Email is considered to be another most effective and cost efficient ways of communicating with audience. As most of the people access their email account on mobile, offering an elegant mobile experience from day one will be a great option. The initial welcome email must be optimized in a perfect manner.

·         Focusing mainly on Email design – While on the way to target mobile audience through email, it is essential to be more careful about email design, content as well as text. It is good to maintain one column layout design plus catchy subject line as it creates better experience for readers.

·         Using of social media – Company of  SEO Services in Kolkata clearly states that it is a good practice to send reminders to customers to follow the brand on social media like Facebook, Twitter, Google+, Instagram and many more. Tweeting about latest offers and promos including coupons will make the customers feel good.

·         Push strategy – Sometimes pushing the product enables better start for marketing of brand. People can be easily encouraged through notifications.

Good Luck!