Content always remains in the main
focus when it comes to digital marketing. So most of the company provide SEO Services in India spend a huge
amount of time on creating quality content to tame the audience. But, still
many fail to get proper boost on their rank. Why? Here are the mistakes they
do.
Creating
Exaggerated Title
Title of content is the most vital
thing that tells the reader what they can learn by reading the content. Even
search engines use this part to understand and match the matter based on which
it will check the quality of the content. But, often writers use silly tricks
and write too tricky title whereas the body of the post doesn’t contain that
much information. So, it will upset the reader and they will leave your website
with a negative impression in mind. Same happens when it comes to search
engine’s quality score. So, eventually, you get a negative mark against your
effort. So, don’t misguide your readers; tell what you actually want to tell.
Focusing Too
Much on Keyword
As per a best SEO Services Agency, keyword is the prime ingredient in a
content to inform search engines, what this post is all about. But, that
doesn’t mean you have to pack the post with keyword. You can find hundreds of
posts in rank which haven’t used any keyword anywhere in the post. So, how they
get rank? Simply because google has become too smart to understand the gist of
a long content and judge its quality, content and usefulness of the post. On
the other hand, excess use of keyword can flag your post as spam.
Length of
Content
While readers know content as a
source of information, most of the SEO Services
provider in kolkata uses them to get a backlink. More backlink means better
chances of getting into higher rank. So, they start posting short content on
bulk. Do note that this short content can’t always hold a complete piece of
information and thus your readers will start disliking your posts. As a result,
soon search engine will reduce the per-post marks which will eventually spoil
your effort. So, always try to make valuable post – no matter how long it is.
If readers get satisfied, Google also will be happy to give you a better rank.
Supplementary Content
Text content is used to explain a matter properly. But, that may not be enough always. At times, you may need other forms of content like image, audio or video to complement a piece of textual content. It makes the content easy to understand for the readers and thus they would love your posts. Also, avoiding such supplementary content, readers get bored easily with so long textual content. So, it’s highly necessary that you inject few useful and relevant image, audio or video in between your text to make it more engaging and easy to digest, says an SEO Service expert.
