15 Ways to increase Traffic on your Website effectively

Every Business Owner has a dream to increase Traffic on their websites. An expert of our professional seo company India is going to discuss top 15 Ways to increase Traffic on your website.

1.      Social Media:

Social Media Platforms are the best places to spread quality contents for engaging visitors. Only fresh & unique content helps you to increase visitors as well as readers, which ultimately may be your good business customers.

2.      Catchy Headlines:

Headlines are the most important of Content. Due to poor Headlines some good contents go unread. Most of the reputed Content writing company writes min. 20 nos. headlines before setting a final Headline. So it is a very important point a seo company in India for traffic generation.

3.      Advertisement:

Paid services, Social Media Advertisement, Display Advertisement are the good ways to increase traffic & to be visualized in front of people. You have to take decision either you want traffic or goal conversion? For increasing conversion rate, you have to go for AdWords Campaign with commercial intent keywords.

4.      Content Marketing:

Long content, Visual content & infographics are very helpful for having traffic. With an affordable seo services form a SEO company, you may be gainer ultimately. 

5.      On-Page SEO:

It is a great part of SEO Services. You have to put right title, Meta description, internal links & Image Alt. text. These are important part of On-page seo services.

6.      Long Tail Keywords:

Long tail keywords are very effective for Organic & Paid SEO Services (Pay per click). This type of keywords to use along with commercial intent keywords as used by seo India.

7.      Guest Blogging:

This process will help you to increase traffic but do it carefully avoiding spammy tactics.

8.      Post to LinkedIn:

As LinkedIn is great place for posting Articles in your niche. In this zone you will get all professionals in one place. You can make your Brand reputation over here.

9.      Link internally:

Internal linking has a nice power to generate traffic & also it helps for SEO Ranks too.

10.  E-Mail Marketing: 

E-mail marketing is a traditional way of increasing traffic in your business. You can send a friendly e-mail remainder about your new products/services. Do not disturb, sending huge mails to them regularly. Take a best seo packages in India, which includes e-mail marketing in it to get more traffic.

11.  Responsive Website:

This is a very important point that your website should be compatible to all devices like Desk Top, Tablets, and Smart Phones. Our web design company in kolkata always designs responsive websites for our clients.

12.  Page Loading Time:

Page loading time is vital for increasing traffic. If your website pages downloading time is >2secs it is not good. Visitors will not wait for its slow down loading. We should be very careful about this point & take all necessary steps like Images size, page structure etc.

13.  Video Marketing:

Textual Content is good for engagement but Visual content like Videos are more engaging. It has a big role in creating new visitors to your website. It may be a little expensive but it will definitely boost your traffic. To know about effective Video Marketing tips, visit this link.

14.  Webinars:

Webinars is a nice way to increase traffic to the website. You can send email to inform your visitors to attend Webinars a week ago or post notice on social media to spread it effectively.

15.  Conference: 

Attending conferences is a nice way to introduce your business as well as increasing new traffic. If you speak in conferences about your niche industry is a good way to make your brand reputation.

      

      Happy reading!

     

5 Best Tips to make successful PPC (Pay per Click) campaign

To increase the visibility on the internet, companies are not remaining on the organic tactics. Companies are thus giving focus on paid campaigns that increases the visibility as well as drive more traffic towards the site. The post is about techniques that can boost the campaign for PPC (Pay per click) campaign.

Best PPC companies in Kolkata are always looking to be on the top of the search engine ranking. However, many organisations does go for organic campaigns and traditional search engine optimization, as it take generally more time than of the paid one. In addition, in order to run the short time campaigns, companies are looking for Google AdWords PPC campaigns that help them to promote their product and services within a short span of time. Google AdWords, Facebook Ads or Bing (Microsoft Ad Center) is some of the examples of pay for click ads.

More traffic will always imperative in order to generate more business for the organisation.  However, a SEO analyst working in one of the best SEO company in India mentioned that pay click advertising provides an insight for the performance of the campaign. However, with every click ads the company has to pay to the ad platform, thus it becomes highly important that CPC campaign will be prepared in a way, which can avoid the false clicks. Here are some techniques using which you can make your campaigns more effective.  

Select Right Platform: If you do not have a perfect PPC strategy and online presence then it might create a lot of problem while you are up to for your PPC ad campaign. Suppose a company does have gone networking on Facebook but investing in Facebook Ads may not get a good response which will helpful to increase the business. However, mostly the companies prefer to go for Google AdWords campaigns as Google search engine is largely used in worldwide. In addition, if the company has a good networking they may go for Facebook paid ads too.

Set Target: Once you have selected the platform, now the second thing is to choose the right audience. If you are selling sewing machine, your prime target should be women whereas if you are selling shaving kit then the target should be men. However, it is a very general example, but when you are going for making the cost per click advertising campaign remember that for each click you have to pay. Thus, it is important to select the right audience that will generate your business. Mostly advertisers go for keyword based targeting, though I would opine from my experience that a marketer must also look for geo targeting, device targeting and day parting. These are some targeting that a marketer cannot avoid while making PPC campaigns.

Good landing page: It is important that a site must have good landing pages. Few reports show that the improved landing pages have a greater role in improving the Quality Score. The stuffing of keywords in the landing pages work significantly for keyword relevancy. A better-designed landing page with target keywords provides a user-friendly experience.

Offer discounts rather quote price: Researches shows that people tends to go for discounted prices rather than of quoted price. Discounts create the thought of the fallen price within the people whereas quoting plain price is most likely having a cold feeling. Thus, while planning for PPC advertising services put the prices adding discounts rather than flat price quotations.

Adding the concept of discounts gives the people the feeling of getting something on the contrary of the concept of simple pricing where it implicates of paying the money. Thus it gives a boost for the people to go for buying.

SQR for negative keywords: It is not only important to put the right keywords but also to mark the negative keywords. The reason is that if a non-target audience will click the ads, it will not generate business nor it will help in getting leads. Thus, it is always necessary to get a search query report that will help to choose the right key words and to identify the negative ones.

So here, I have presented the different 5 top most techniques that help to make a company to show on the top of the search engines as well as to generate quality leads for the business. Following the techniques will be surely beneficiary and revert proper return on investment (ROI).

Enjoy Reading!