After launching your business the thing
that you keep in top priority is marketing and branding of your website. It is
highly essential step that would give you return in long term. But, at times you
to hire a Professional seo company in kolkata or in India to achieve top ranking in Google SERP.
Yes, Google has become over smart with its
four musketeers – panda, penguin, hummingbird and pigeon. So, the moment you
make a mistake, it’ll take strict action against your website and it can be
fatal for your toddler website. So, be very careful and know which things you
never should do while promoting your brand new website.
Keyword
Stuffing
Though it is known to most of the net savvy
website owners, they don’t know when google flags a website or web page as
keyword stuffed. While the generic meaning was using lots of keywords in a
small piece of textual content, today the definition has changed due to the
latest algorithmic update. It’s not always the percentage factor anymore. Even
a page with high keyword density can get a clean chit, while yours may get
banned. Actually, it’s all about using the keywords naturally when it’s
necessary. If in a text a keyword doesn’t fit perfectly anywhere, don’t use it
and still you can get on to rank.
Short
Text
Though the information in a piece of
content is the most vital thing, as per an expert of a Reputed SEO Company in India, often you need to
elongate the text. As per statistics, google pays more attention to longer
content, than those 300 word generic posts. So, always put more information in
a post and try to make it complete. Well, that doesn’t mean you have to make
every post lengthy by adding lots of adjectives and articles. Quality still is
the prime ranking factor.
Over
Promotion
Actually, there isn’t any such term as
over-promotion; but, we use it in special context. We have noticed that most of
the novice SEO Executive keeps sharing same old post on the social platforms to
get more clicks. But, so many link sharing won’t give you much SEO value.
Instead search engine can treat it as link spamming and you may have to pay for
it. Rather, try to post more articles on relevant and similar matter to attract
new readers and that will benefit you double.
Tricky
Text
We all have some time clicked on some links
which claims something, whereas when we landed on the page, we didn’t find the
information that we were supposed to get. Yes, these types of posts use tricky
title or introductory lines which actually misguides the readers. Be very
careful. You can befool the readers; but Google is highly smart to catch you
red handed. Lot’s of websites get penalised by Google for such posts every day
and that too without alarming the website owner about this.
Shallow
Content
So, you don’t have a good budget and thus,
you have hired some low cost writers. But, if they don’t have enough domain
knowledge, they will provide you with content that lacks valuable information.
Google doesn’t like such posts and would push your website even back in the
SERP.
