How to Solve Effects of Copied Content on SEO Services Ranking

One of the main problems faced by most websites is duplicate or copied content that has already been posted on other sites. Search engines have a bad impact on duplicate content since they waste their valuable resources to analyze, crawl and detect those web pages. Moreover, copied content will lessen the quality of your webpage in the search results and this has an effect on search engine users. An important question that arises in this regard is, “How can you solve out this problem of copied content?” Let’s discuss to know more about what can be done in such a situation faced by most providers of SEO Services in India & others.

What exactly is duplicate content?

It is said, “Content is King” and websites that have high quality content will definitely get good ranking in the search engine results. Duplicate or Copied content generally refers to the type of content that either matches completely with the content of several websites or are quite similar to each other. Various URLs have been found with the same kind of content. When these websites are crawled in the search results, it will affect the ranking badly since most of them have posted the same content. So all most all SEO Company in India are very careful about this matter.

How is duplicate content created?

There are various ways how copied content is created. The most common way is to copy content from a website and then paste it in the same way in another site. This process of copied content can be done for different pages and all of them will have similar content. It is advisable that you do not copy paste content from a website, rather create your own content and make it unique and informative. This will help you get more traffic for your website and thus, improve your search engine ranking with seo services in India.

Why duplicate content is a major problem for the search engines?

Duplicate content is a big problem for search engine users since it affects the quality of search results. Search engines crawl, analyze and index each webpage in order to do quick search and return the most effective result to the users.  If any website has similar content, then it is bad for the search engines since they waste their resources on web pages that do not have any importance for the users. According to Matt Cutts, you should have a small machine to crawl a large portion of the website. However the analysis of the webpage, the evaluation of the links and the indexation is indeed a time consuming process.

Does the issue of duplicate content affect search engine ranking?

Even though similar content will not directly ban your website from the search engines, it will affect the search engine optimization ranking of a site. When search engines recognize the cases related to copied content, they try to find out the best version of the webpage that can appear in the search results. This is mainly done on the authority of the domain, the number of incoming links and the Page Rank. So, if some pages of your website have copy-pasted content from other pages, then there is a possibility that they will not appear in the search results.

As per SEO Company in India, duplicate content can negatively affect the ranking of your website because search engines find and index a particular page from each site. The number of web pages will depend on domain authority. If there is lots of similar content in your website, then re-crawl period will increase and new web pages added to your site will be indexed slowly.

It is advisable by SEO Services provider that you do not expect to rank higher in Google search result with the same content found on most trusted sites. Rather, you should try to create your own content that is original, informative and unique and has been written specifically for that webpage. Google wants to reward content that is rich, relevant, informative and unique in organic listings and has improved the quality in the last few years.

How to Solve Duplicate Content Problem:

As a SEO Company in India, we always use a Content Duplication tool which is really helpful & save you from all sorts of these problems. Before posting any content to any blog or article website, check that content first & then post.

Copyscape.com a really fantastic destination to find out duplication within a second. By paying a little amount for Copyscape Premium for a year & can check 100 times in a year, each time within 2000 words. It is the best tool I have ever used. If you have other good options, comment please.