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The rankings are
absolutely important for a website to get recognized in the very first place.
But what happens when the rankings actually drop? At least for a
well-established website? Well there must be a problem and that should be well
understood in this particular situation.
Many of the time
it may not seem possible yet it is very much possible to check that why did so
happen in the very first place? Even if the rankings may have dropped only for
only few times yet one has to be very sure that SEO Company in India should take a step for it.
There are few
points if checked nicely can actually give the reason why the rankings have
dropped.
The checklist that one should make:
The following
are the few checkpoints that one should definitely go through if they want to
find out the exact reason for the drop:
·
The penalties that may be manual or
algorithmic: there at times
the penalties can be a reason why the rankings may have dropped. These rankings
should though drop on highly commercial terms or and there should always be a few
affected pages that should be pointed by the suspect backlinks. The issue can
also be because of the algorithmic effect.
·
The fundamentals that are technical: this is another point that should be
looked into and never should be avoided though. This is the very basic thing
that actually helps in controlling the crawling of the website. Not to forget
the indexing too. The various elements like that of the no index tags or that
of the canonical tags that are incorrect can make an effect. Find out that this
is surely not the reason.
·
The surge in the new links: this is one thing that can actually
lead to the fall of the rankings. The positive or the negative impacts on the
website of the new links can actually be determined from the linking of the
domains. If there is any kind of trust issue even though it is genuine then
chances are that the website will be slapped with the “rank transition
function” by the Google, and this will lead to the problem.
·
Re directions that are dropped: the situations can actually rise where
the link equity can be found somewhere behind that of the redirects that are
permanent and it is only because of the re branding exercises. If these are
modified or are removed then they can create an effect.
·
Changes in the click through rates: the changes in these rates may not be
that effective but they are still. The keywords actually matters a lot and
people should understand that as time passes it will be evident that how these
can actually create and impact on the rankings.
·
Changes in the site: this is another things that may happen.
If the web developers manages to not inform the marketing or that of the other
stake holders then definitely it will effect a lot. It is because of the
scheduling of the crawls which again can be compared to the crawls.
·
The changes in the algorithms: this is another of the big factors. The
algorithm updates were very much released by Google before the year 2015. The
analysis for the identification of the winners and the losers were very much
provided by the community of SEO. The
sophistication of the updates have necessarily become more sophisticated and
thus they may create some kind of variation in the rankings.
·
The changes in the behavior of the
search: this is again
one of the most important things to think about. It may be not because of any
internal fault. But may be because of the fact that the search engines wants to
provide with some different kind of results to their users.
·
Links that are lost: as equally dangerous as the new links.
If somehow the website is depended on the backlinks from the outside then
definitely when they are unavailable that can be a problem for the website.
·
The issues of the servers: a breaking cache should always be
looked into. People shouldn’t suffer the problems of server at all. SEO services India always checks all these points regularly and follow up so that
situations like this do not arise at all.
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