Why Wrong Practices of SEO Company Can Cause You Google Penalty

After launching your business the thing that you keep in top priority is marketing and branding of your website. It is highly essential step that would give you return in long term. But, at times you to hire a Professional seo company in kolkata or in India to achieve top ranking in Google SERP.

Yes, Google has become over smart with its four musketeers – panda, penguin, hummingbird and pigeon. So, the moment you make a mistake, it’ll take strict action against your website and it can be fatal for your toddler website. So, be very careful and know which things you never should do while promoting your brand new website.

Keyword Stuffing

Though it is known to most of the net savvy website owners, they don’t know when google flags a website or web page as keyword stuffed. While the generic meaning was using lots of keywords in a small piece of textual content, today the definition has changed due to the latest algorithmic update. It’s not always the percentage factor anymore. Even a page with high keyword density can get a clean chit, while yours may get banned. Actually, it’s all about using the keywords naturally when it’s necessary. If in a text a keyword doesn’t fit perfectly anywhere, don’t use it and still you can get on to rank.

Short Text

Though the information in a piece of content is the most vital thing, as per an expert of a Reputed SEO Company in India, often you need to elongate the text. As per statistics, google pays more attention to longer content, than those 300 word generic posts. So, always put more information in a post and try to make it complete. Well, that doesn’t mean you have to make every post lengthy by adding lots of adjectives and articles. Quality still is the prime ranking factor.

Over Promotion

Actually, there isn’t any such term as over-promotion; but, we use it in special context. We have noticed that most of the novice SEO Executive keeps sharing same old post on the social platforms to get more clicks. But, so many link sharing won’t give you much SEO value. Instead search engine can treat it as link spamming and you may have to pay for it. Rather, try to post more articles on relevant and similar matter to attract new readers and that will benefit you double.

Tricky Text

We all have some time clicked on some links which claims something, whereas when we landed on the page, we didn’t find the information that we were supposed to get. Yes, these types of posts use tricky title or introductory lines which actually misguides the readers. Be very careful. You can befool the readers; but Google is highly smart to catch you red handed. Lot’s of websites get penalised by Google for such posts every day and that too without alarming the website owner about this.

Shallow Content

So, you don’t have a good budget and thus, you have hired some low cost writers. But, if they don’t have enough domain knowledge, they will provide you with content that lacks valuable information. Google doesn’t like such posts and would push your website even back in the SERP.

How Facebook Advertise can be effective to grow your business?

Facebook is such a Social platform where you can invest a little amount for a great return. For cost effectiveness & great responses Facebook Ads are really awesome to all seo company in India.

There are different types of ad facilities for promotional issues at a very less price.

·        Page likes:

This ad is used to increase your audience for your business. But if do not target your audience & maintain engagement correctly, it may lead to wastage of time & money

·        Page Post Engagement:

It is an another type of Ad to increase Post engagement & to boost content reach

·        Website Click:

It is very effective type of Ad to increase click & as well as traffic to your website. Providers of seo services India use this ad which in turn helps in better ranking in SERP

·           App Installs:

For promoting an application related to your brand, it is very effective.
It can lead users directly to your app store with promotions also.

·           Conversions:
It is effective for lead generation & for E-commerce also. Here you have to install a tracking pixel to the site to know that how many members are converted to your customers. Best seo company in India likes this type of ad very much.

·           App Engagement:

For App promotion to the next level, it is beneficial to invest in this Ad
To increase engagement with APP owners & to increase it further, it is helpful.

·           Local awareness:

This scope allows you to set a specific target so that you can reach to your targeted customers without spending extra time & money.

Targeting Opportunities:

·        Custom Audience:

It consists of E-mail contacts through which you can reach to your specific targeted customers. It is very helpful for lead generation. You can use it in different way, like you can send e-mails to your LinkedIn connections making a list. All most all seo company in Kolkata likes to invest to these Ads for generating good results with seo services.

·        Lookalike Audience:

It is nice way to generate new targeted customers. You will reach to your customers as well as to reach new one who are similar in nature. It also helps seo services India, to generate great results.

Way of Targeting:
   

·        For having links, you can post a great content & post that to writers, journalist etc to get links.

·        For PR Exposure, you can target Media people like, journalist, TV Channels, News papers etc.

·        For increasing sales, you can target customers in your niche to convert them to your customers. Top seo companies in India like this way very much.

8 Awesome Tips to Create Ads in Facebook:

SEO India likes to use Facebook for promotional purpose, which also grow business & sales.

1.     Set a Goal: First you have a clear goal about that Ad & due date of that Ad.

2.     Specific Target: Be choosy about targeting audience & it should be narrower as much as possible to get effective results.

3.     Use Nice Images: Using great images can help you to increase sales of your product or services. Image size of 1200 X 628 is more appealing for your Ad.

4.      Ad Schedule: Time setting is important to get max. response. Select suitable time to get full output.

5.     A/B Test: Experience every Ad types & images to get the best out of them.

6.     Power Editor: For precise targeting, power editor is very helpful for bulk uploading & editing.

Be Creative: Look into the different Ads of your competitors. How they are doing & targeting their customers. As a seo company in India, we always prefer for these Ads to grow your business & increase sales.

For more information, visit the link Effective Facebook Marketing.

Why Black Hat SEO is Harmful and How to avoid in SEO Services?

Black Hat SEO is defined as a set of seo services practice which does not follow Search Engine guide lines & also violates these rules to rank websites. After following this practice, search engines can ban any website at any time. So seo services india is very much alert to avoid this practice. A list of tactics & strategies followed in Black Hat seo are against the guide lines of Google & Bing is given below.

Points to be considered as Black Hat SEO Service:
  

1.     Hidden Text or Links

2.     Keyword Stuffing

3.     Doorway pages

4.     Content Automation

5.     Cloaking

6.     Sneaky Redirects

7.     Link Schemes

8.     Article Spinning

9.     Guest Posting Networks

10.  Link Manipulation

11.  Link Farms, Link wheel etc.

12. Rich Snippet Markup Spam

13.  Automated queries

14. Pages with malicious behavior

15.  Duplicate Contents

Black Hat SEO tactics can lead to get website banned at any time by Google or Bing search engines. So try to avoid these tactics to be safe from de-indexing by search engines. Using these tactics you can have a good rank in a short time but ultimately you will be in a losers list. For long term business & rank you should prefer white hat seo services. As a professional seo company in India, we always avoid these points as mentioned below.

1.     Paid links:

Avoid buying links to rank your website quickly. It is quite dangerous as there is no guarantee about their quality. Anchor text using may also effect in this case.

2.     Spam comments:

Spam comments are intended to create free Backlinks. Back links are created in this way are 100% no-follow & do not passes any link juice. So it is simply a waste of time.

3.     Duplicate Content:

Duplicate content is really harmful to search engines. Google & Bing like unique & high value contents to rank effectively. As a top seo company in India, we always submit unique contents for search engine indexing.

4.     Article Spinning: It is almost similar to duplicate content.

5.     Clocking: It is a violation of search engine guidelines. In most cases it provides irrelevant results.

What is White Hat SEO?

White Hat SEO is just reverse of Black Hat SEO. Here we use all techniques & tactics as per Google & Bing guidelines. If you do not follow white hat seo, search engines can ban your website for a lifetime also. It is a tremendous punishment for a business owner, which will cause traffic fall & ranking also. You can check Google approved guidelines at “Webmasters Guidelines”. We at “S.D.SEO Services” always follow search engines approved guidelines only to be safe with white hat seo techniques. We use some good quality Keyword tools to provide organic seo services. Here as a provider of affordable seo services for small business, we can guide you about this matter as given below.

1.     Use quality content:

Always use fresh & high quality content. Use long tail & LSI Keywords to optimize your content. For best assistance, click this link “Keyword Research for best Keywords”. As a top Indian seo company, we are focused in this point very much.

2.     Use Keyword Rich descriptive Meta Tags:

Using keyword rich Meta tags will be more helpful to achieve traffic & rank in SERP.

3.     Easy Navigation:

Keyword hierarchy implementation & for visualization, use some software’s for best result. When keywords are grouped as per relevance it will be easy to understand which pages will be more important in your website? White hat seo practice is for long term, ethical, good practice to stand out of crowd. You may get late result but you are doing the best as per seo guidelines. So go for ethical White Hat services with a best seo company in Kolkata.