Best PPC companies in Kolkata are always looking to be on the top of the search engine ranking.
However, many organisations does go for organic campaigns and traditional search
engine optimization, as it take generally more time than of the paid one. In
addition, in order to run the short time campaigns, companies are looking for Google
AdWords PPC campaigns that help them to promote their product and services
within a short span of time. Google AdWords, Facebook Ads or Bing (Microsoft
Ad Center) is some of the examples of pay for click ads.
More traffic will always
imperative in order to generate more business for the organisation. However, a SEO analyst working in one of the best SEO company in India mentioned that pay click advertising provides
an insight for the performance of the campaign. However, with every click ads the
company has to pay to the ad platform, thus it becomes highly important that CPC
campaign will be prepared in a way, which can avoid the false clicks. Here are
some techniques using which you can make your campaigns more effective.
Select Right Platform: If you do not have a perfect PPC strategy and online presence
then it might create a lot of problem while you are up to for your PPC ad
campaign. Suppose a company does have gone networking on Facebook but investing
in Facebook Ads may not get a good response which will helpful to increase the
business. However, mostly the companies prefer to go for Google AdWords campaigns
as Google search engine is largely used in worldwide. In addition, if the
company has a good networking they may go for Facebook paid ads too.
Set Target: Once you
have selected the platform, now the second thing is to choose the right
audience. If you are selling sewing machine, your prime target should be women
whereas if you are selling shaving kit then the target should be men. However,
it is a very general example, but when you are going for making the cost per
click advertising campaign remember that for each click you have to pay. Thus,
it is important to select the right audience that will generate your business. Mostly
advertisers go for keyword based targeting, though I would opine from my
experience that a marketer must also look for geo targeting, device targeting
and day parting. These are some targeting that a marketer cannot avoid while
making PPC campaigns.
Good landing page:
It is important that a site must have good landing pages. Few reports show that
the improved landing pages have a greater role in improving the Quality Score. The
stuffing of keywords in the landing pages work significantly for keyword
relevancy. A better-designed landing page with target keywords provides a user-friendly
experience.
Offer discounts rather quote price: Researches shows that people tends to go for discounted prices
rather than of quoted price. Discounts create the thought of the fallen price
within the people whereas quoting plain price is most likely having a cold
feeling. Thus, while planning for PPC advertising services put the prices
adding discounts rather than flat price quotations.
Adding the concept of discounts
gives the people the feeling of getting something on the contrary of the
concept of simple pricing where it implicates of paying the money. Thus it
gives a boost for the people to go for buying.
SQR for negative keywords: It is not only important to put the right keywords but also to mark
the negative keywords. The reason is that if a non-target audience will click
the ads, it will not generate business nor it will help in getting leads. Thus,
it is always necessary to get a search query report that will help to choose
the right key words and to identify the negative ones.
So here, I have presented the
different 5 top most techniques that help to make a company to show on the top
of the search engines as well as to generate quality leads for the business.
Following the techniques will be surely beneficiary and revert proper return on
investment (ROI).
Enjoy Reading!
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