9 Points for a Responsive Website Designing - Vital!

During my long professional carrier as CEO of a SEO company, I have always tried to be dynamic and forward-looking – as far as my promotional strategies were concerned. In fact, our company was one of the very first in Kolkata to have a dedicated business website of its own.

I had been noting the significant increase in the number of mobile internet users over the last couple of years, and accordingly, had decided to have a fluid, responsive, mobile-friendly version of my website. An expert of a responsive web design company in Kolkata, has mentioned these following vital points below:

        i.            Managing the page speed – An overload of flash banners slows down a website in any case, and this effect is even more pronounced in the mobile version. The website designing professional made it a point to test the loading speed of each web page on different internet-enabled mobile devices and tablets. Any factor that seemed to interfere with page speed was removed. All most all providers of seo services in India are very much alert about this point.

      ii.            Trimming the content size – The content I have on the home page of my website is really engaging, and I was initially reluctant about cutting it down for the mobile site. However, the professional on mobile website development in Kolkata assured me that, since the screen space of handsets was much lesser than that of average desktops/laptops, too much of content can actually hamper the experience of mobile users. Instead, he suggested that more links should be put on the home page, for facilitating navigation.

    iii.            Creating a separate m. domain – I was aware of this, and the representative from the website development company in Kolkata affirmed my view. I wanted my website to be able to automatically detect the type of device it is being accessed on – so the most suitable version is always displayed. Depending on whether a computer or a mobile phone was being used, the regular version (websitename.com) or the responsive version (m.websitename.com) needed to be shown. Most ecommerce website designing company in India is always keeping this area in mind when they design a Website.

   iv.            Staying away from frames – My basic knowledge in website design services India included a belief that frames made a website appear neat and systematic – but this was certainly not the case when it came to mobile websites. The designer removed all the tables and frames from the web pages, which would have made the pages look cluttered. He suggested using the portrait view for all the pages, instead of the landscape orientation I had for a couple of them.

     v.            Developing mobile apps for promotion – Sending SMS to probable clients was hardly enough for promoting my all-new mobile website. To give the portal a high degree of exposure among mobile-users, executives from the software development company in India I had chosen suggested the creation of simple yet engaging mobile apps. The apps were all easily downloadable, and had the option of redirecting viewers to the mobile website.

   vi.            Using images as thumbnails – To lend a fresh and interesting feel to my website, I had complemented the text content on the pages with images and videos. There were dedicated product pages too, with relatively large pictures of the sanitary supplies that my company manufactured. As a best web development company, these images were all reduced to clickable thumbnails – on the mobile site. The videos were also compressed, so that the file size became smaller, and bandwidth requirements went down.

 vii.            Consistency in brand-building – I was a bit worried about whether my brand presence would get somewhat diluted, after the launch of the mobile website. The expert on website and software development in Kolkata took care of this easily though – by ensuring that all the visual branding elements on my regular site (which ranged from logos and pictures, to layout color schemes and punchlines) were exactly reproduced in the mobile version. There were no discrepancies, and my brand-building process was not hampered.

viii.            Providing a ‘call’ option – Every mobile phone is a calling device, and the web designing expert strongly suggested to me to take advantage of this feature. When I agreed, he placed small but easily decipherable ‘call’ buttons – clicking on which would enable users to directly reach the helpdesk of my company. In fact, having this option has helped to increase the number of customer interactions regularly handled by my executives.

    ix.            Testing the mobile website – Much like leaving broken links on a general website, not testing a mobile website is also a big-time ‘no-no’. The person entrusted with the job of mobile website design in Kolkata had a pre-specified time-frame for testing the website on all the popular forms of handheld devices. On an ongoing basis, such testing is done – as a part of the overall website maintenance routine.

At first, I wanted to have a redirect option (to my regular website) on the homepage of the mobile website, but later realized that this was not necessary. A SEO Services expert also recommended using promotional QR codes to smartphone users, for publicizing the site. We advised to remove the feedback form on the ‘Contact Us’ page – since mobile users were hardly likely to be patient enough to type on their keypads for long. The professional help our Company, S.D.SEO Services gives definitely helped in making our clients mobile website smarter, efficient and user-friendly.