How to Promote Your Website without Hiring a SEO Company?

More sales – that’s for what people launch website along with their physical business. But, regardless of a huge investment in designing and development of the website and high quality product or service most of the website get hardly get a satisfying traffic, says a Reputed SEO Company in Kolkata.

It takes several months of strategic promotion and marketing to gain a good rank on the SERP and obviously it demands a good amount of investment on search engine optimisation.

That’s the prime reason mostly small and medium organisations with small budget fail to get that Holy Grail. So, here we are describing some simple steps to increase traffic to your website and maximise your return on investment.

Blogging

One of the most effective and free method is posting blogs on the internet. You can add a blog page in your website or can create a separate web2 blog site. Post valuable and long blogs on a regular basis – at least two blogs in a month.

Make sure the blogs have a word count of 300 words at least and are enough engaging. Share information related to your website’s niche and tries to include the answers that your audience may find.

Do keyword research using Google keyword planner tool and include the keywords in your blogs wherever it is suitable.

Answering Question

Visit several forums and popular blogs and find questions posted by audience related to your business domain as a SEO company in India. Answer them honestly. Though it doesn’t increase your traffic directly, you can create a good fan base within a short period of time. Now, attract them to your website strategically.

Business Listing

It’s a simple and free, yet highly effective way to get a good amount of visitors to your website. There are hundreds of websites where you can list your business for free. Give full details of your business and submit.

Most of the reputed platforms approve the listing after their verification process and thus it may take a few days to get your website published.

This process helps Google as well as customers to know about your business and find easily.

Involving Social Media

Believe it or not, social platforms have become more business centric than just a place to chat with friends. So, if you haven’t yet involved it in your marketing and promotion plan, you are just doing it wrong, says an expert at a best SEO Company in Kolkata.

The first thing here you need to keep in mind is, creating catchy and simple post is the prime thing or your posts will be scrolled out every time wasting your time and effort. If you haven’t hired any professional SEO Company, check what type of posts others are making and try similar pattern.

Also, reaching the post to right set of audience is highly important. Say, if most of the friends in your social page are from software industry and you publish posts related to legal matters, probably your posts will get almost zero engagement.

So, join several groups related to your business and share your posts on those groups. Check the performance and if it’s not satisfying, investigate what’s wrong in your posts.