Wednesday, March 27, 2019

Top Reasons That Your SEO Don’t Work – Explained by SEO Company

why-seo-do-not-work


Out of ten small online businesses know about the term SEO almost after a year when they have already lost half the interest. And the situation becomes even worse when they don’t get any result for your SEO activity, even after several months. It causes misconception about the digital market service and becomes viral soon, says an expert at an SEO Company in Kolkata.

So, the question is, can SEO fail?

The shortest answer is ‘yes, SEO can fail like any other traditional marketing’. But, the answer for ‘why’ would be longer. There can be several reasons involved that can lead to failure of the marketing and promotion service. Here are a couple of the major ones that you must know.

Lop-Sided Promotion Returns Less or No Value

As per experts there are several activities that one needs to do to promote a website properly and reach it to the target audience. If you ignore a few among these, just because they are less important, it will lead to delayed result which may elongate up to several months or even years. In some cases, promotion in too specific channels may return you zero response against your activities. So, target every channel that you should.

Too Much can be Too Dangerous

Most of the novice or DIY marketing person becomes impatient when they don’t get any result in the first few weeks. However, as per experts, it’s natural as search engine optimisation is a slow process and takes time to push a keyword to rank. Over-activity won’t help you in such cases; instead, it may get flagged as spamming and Google may penalise your website badly for such unnatural marketing activity. So, be patient and let the process work its way.

Absence of Variety would Make it Monotonous

No, Google doesn’t have any emotion and thus it can’t directly judge if you are publishing monotonous content. But, don’t be too happy thinking that it is blind. It has become over-smart in evaluating your content by following the ‘user activities’. So, when it notices a step fall in user’s interest in your content, it comes to a conclusion that either your content are valueless, monotonous, not interesting or stereotype. And you know what can be the result of it.

Useless Website

The ultimate purpose of digital marketing is to attract visitors to your website and sell them your products or services. But, if your website doesn’t have quality products, attractive yet simple design, or enough information, your visitors will leave your website soon. No, that’s not the only negative thing here. As per an Reputed SEO Company in India, it will increase your bounce rate badly and it will radiate a negative signal to the search engine. Eventually, search engine will stop displaying your website to the audience causing failure of your marketing investment.

Most of the people overlook these factors which are very simple and can be understood if thought logically. So, if your marketing isn’t yielding result, it’s time to revise these points and make necessary changes in your SEO plan accordingly.

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