Grow Your Business with latest Promotional Techniques

Most businessmen start with a great hope that they will grow a huge business but after sometimes their dream fails. They do not get any opportunities to grow their business & ultimately get frustrated.

Here I will discuss about Digital Marketing techniques, which is very effective for business promotion & also will click surely for 100% business growth.

Let us discuss some important Digital Marketing Strategies below.

SEO Services: (Search Engine Optimization)
      

It is a basis digital marketing service that helps your website to rank top positions in search results. When any people search in Google with some keywords as per their requirement it will appear in search results but that appearance should be in the top positions sothat people can see that websites within top 10 positions or on 1^st page of Google search result.

When a website appears in 1^st page of search result then website traffic will increase. It is seen that top ranking websites of the 1^st page of Google search result get 50% traffic.

For professional seo services you can contact a seo expert company as soon as possible.

An experienced SEO expert’s team does these as below,

• ·         They first thoroughly check your website & do all seo related activities
• ·         Then check competition of your website with others in the same services
• ·         Thoroughly do on-page seo & also off-page seo services
• ·         Optimize all web pages & check mobile friendly or not
• ·         WebPages downloading speed
  
  

Social Media Marketing & Advertising:

Facebook, Twitter, Pinterest are good platforms to grow business. We have to grow a nice pool first rather than advertising on those platforms. Create a great pool of fun & interact with them. Try to help them sothat they can trust you & ultimately comes to you for your product/service. We can also use these social platforms for advertising to grow business or brand awareness.

PPC Marketing:

Pay-per-click or PPC marketing is the other way of digital marketing. This type of Ad. Is provided by Google against payment to them. When anyone searches with keywords as per their requirement then related search results/Ads. will be shown by Google. You have to pay each click for these ads. It is a good investment & also gets instant results. ROI (return on investment) is also good.

PPC campaign is very effective if campaign is set properly with proper keywords & will get good traffic.

Email Marketing:

Email marketing is also other way of digital marketing. You can send all latest information’s regarding sales offer, product/service updation etc. Email marketing can help us to keep all time touch with our clients.

Benefits of Digital Marketing:

There are many benefits of digital marketing like,

·         Cost effective approach for leads & increasing sales

·         Digital marketing actions are measurable & can be tracked all time

·         Always campaign can be changed as per records to improve actions

·         We can reach anywhere in the world for 24x7 hrs.

·         User’s date cab be used to improve targeting & promotional efforts

·         You may know that almost 80% American adults use smart phones & they use it for countless activities like social media, email & news updates etc. So you have great opportunities to grow your business at any time anywhere with digital marketing

·         Customers can interact with multimedia like interact with photos, Videos, Audios as per their choice.
  

So do not think 2^nd time for promotional activity of yours business. Contact a digital marketing company in Kolkata, India for best professional results.

Feel free to comment if you have any new ideas to promote business.

How SEO Services Trend is Changing in The Year 2020

Google has become enough matured. At this time if you try any unnatural or tricky method to promote your website, there’s a great chance Google will identify you and penalise your website, says an expert of a SEO Company

However, it doesn’t mean that you’ll take a method and will keep repeating it ‘properly’. That may not harm your business or website. But, that won’t help you anyway thou. So, you need to follow the trend set by experts to get the right result. Here’s a brief about that.

Focus Highly on Your On-Page

It’s not just about the meta title and description. Take page loading speed, micro data, mobile-friendliness etc in consideration. Invest lots of time and effort improving the UX of your website and make sure that the website opens very fast and supports most of the desktop and mobile browsers. Don’t ever spam your content with keywords. Keep it as natural as possible. And yes, go for paid SSL certificate as soon as possible.

Spend on Paid Advertisement

Digital marketing is a long term game. But, for branding or quick sale, you should spend at least 25% of your total marketing budget on paid advertisement campaign. It doesn’t mean that you have to start AdWord campaign. You can try other low cost advertisement platforms which will give you quick boost on search engine and provide you lots of genuine traffic. However, you must know that no advertisement campaign would give you long term benefit.

No Low Quality Backlink

Backlink is the ultimate goal of digital marketing, says a specialist of a Best Digital Marketing Company in Kolkata. But, that doesn’t mean you can achieve the benefits by adding any low quality backlink. You have to post high quality content at high PR websites to get good backlink. Don’t go after the number of links; but quality. It may take little time to get such links; but the result is highly effective.

Long and Detailed Content Always Work

Google loves content that people love. And people love content that gives them detailed guidance on their question. Yes, do good research before you write on anything and pack your content with all those information. Provide all the necessary information in it and make it highly interesting. We find a lot of content in the internet which are detailed, but boring. So, include bullet-points, statistics, quote and so on to make it interactive and useful.

Keep Regularity

One of the old and trusted method of good result in SEO is regularity. Don’t break the flow. Do all the activities in a rhythm and keep it up. No matter how much work you are doing, but make sure you are doing it on regular basis without any interruption.

Follow these steps properly and you can gain good result within few months. Don’t leave hope if a trick doesn’t work. Change your strategy and work again.

What Facts Affect Your Domain Authority in MOZ?

Among the various determining factors for the search engine ranking of a website, domain authority is one. It plays an important role in putting a website on the top ranking pages of a search engine, explains a marketing guru of SEO Company in kolkata. For instance, the higher is the ranking of a web page, the stronger is its domain authority. 

The question is how is the score of domain authority of a website is assessed? Moz has designed an algorithm to obtain a domain authority score on a scale of 1 to 100 for the various websites. If the score is 1, it means worst, but if it is 100 then it is the best. Usually, on an average, when the score is between 50 and 60, it is considered good, but a score above 60 is excellent.

Moz uses the following Factors for determining Domain Authority Score

Moz Rank- This metric is used to evaluate the strength of any website’s external links. Generally, a website has a number of external links and Moz Rank counts the number of those links, but also take into account the number of quality links instead of considering all. As you know, quality is always better than quantity so it is better to have a one good external link than struggling with two poor quality links.

Linking the root domains - What is a linking root domain? It is defined as the total number of unique back links earned by your website. If your site has earned 20 links from two different websites then it means that you had only two linking root domains. This, therefore, suggest that it is always good for a website to earn a few external links from various other websites than earning many links from one particular websites. The process aids to enhance the number of root domains as assessed by MoZ.

Good Content - A website’s ranking is based upon the strength and quality of content. The better is the content the more quality is its domain authority, says an expert of an SEO Services. The stronger is the domain authority the better it is for improving the search engine ranking for a website. Not just any content, but the quality of content is taken into account. Remember that domain authority is closely correlated with search engine rankings.

SEO-friendliness - This refers to user-friendliness and site structure of a website. SEO or search engine optimization of a website makes it easy to navigate through it. A poor quality site structure makes it difficult to navigate it. It also poses as a hindrance to search engines to smoothly crawl or index your website. This, in turn, negatively affects the ranking of your website. From an overall perspective, it badly affects the domain authority.

Social signs - The various social signs help to identify and establish good quality content, says a digital promotion expert of an SEO Services. What is a social sign? When a particular content is repeatedly liked, shared and commented on several times, it is assumed to be of good quality. For example, the number of Facebook likes, LinkedIn shares and Twitter Retweets, etc. Moz considers social signs as a metric for counting the weight of social signs and how it determines the domain authority.

It can, therefore, be concluded that the domain authority is the best way to evaluate your Digital Marketing efforts and compare your website’s strength against that of your rival’s digital marketing agency in Kolkata, India.

How Can AdWords Help You Gain Offline Sales?

The trend of online marketing got turned to 360 degrees through Self Service Advertising Program by Google. Now Google makes billions form its AdWords alone due to which it has been considered to be an integral part of online businesses. These AdWords work on a simple yet effective model.

Why AdWords must be used?

Such SEO Services in India help one to reach the target audience. By using the right keywords, one can easily reach the right people at the right time who are looking ahead for goods and services.  Some vital reasons due to which AdWords must be used include:

·         These AdWords provide fast results. They get published at an instant along with faster results. 

·         AdWords help to provide data that is measurable as well as comparable to make the tracking procedure easy. They are also flexible with respect to customization.

·         The level of engagement is high. It has proved to be very much helpful to both Google as well as business makers. Also, with the help of AdWords, you can easily control the cost of advertising. You can easily maintain your budget without worrying. 

·         With Google AdWords, you can easily take a lead in the competition. It is good to make AdWords highly effective for competitors.

Steps to Turn an Online Potential to Satisfied Buyer

Vital 4 steps by Digital Marketing Services in Kolkata through which you can turn an online potential consumer into a satisfied offline buyer include the following:

·         Power of search campaigns – By showing ads that are geographically relevant by adding location extensions will help you to increase the probability of attracting the right customers. With the help of Google My Business Locations, one can manage all locations. It makes finding of outlets easy.

By improving the search campaigns, on your way to show your ads to people who are near you and may end up buying from you. It can be done by setting radius around the store with the help of local extensions.

·         Getting foot traffic with shopping campaigns – With the help of local inventory acts, it is possible to manage the deciding factor to verify if someone is entering into your store or not. With the help of local inventory ads, you can easily persuade buyers to visit a nearby store.

The existing products can be segregated with the help of sales channel for easy bidding.

·         Measuring full value of online ads – The progress of online ads can be judged by simply estimating the amount of offline sales made. The formula will be Attributable store sales from search ads = clicks on search ads*store visit rate*store conversion rate*average conversion value.

The marketing team can be contacted in case of having insufficient data and information to know status of sale.

·         Optimizing performance - By optimizing the campaign you may readily get maximum returns from both online and offline conversions. Campaign performance data will help you to adjust the investment made online.

All you can do is updating your metrics, optimizing bids, highlighting special offers along with planning for marketing budget.

By following the above mentioned steps, you can easily drive sales to fill the funnel of sales. 

Ways through which CRM Data Benefits Your Digital Marketing Services

There seems to be lots of misconceptions in SEO Services in India around CRM, also known as customer relationship management systems. Many presume CRM to be just a technology to manage sales leads or just a database of sales contacts. It is both and when it gets integrated with marketing automation it can be much more of an integral part of sales and marketing strategy.

How CRM System Can Benefit SEO Services in India

Some of the five best ways to incorporate a CRM system to benefit you and SEO Company in Kolkata are as under:

·         Increased awareness – One of the main functions of CRM system is to provide visibility where leads are in funnel along with raising awareness of sales and marketing activities. CRM holds the ability to alert your sales team to the upcoming marketing initiatives which include upcoming email campaign and marketing event.

It will also alert sales members regarding important actions taken by customers. The team can also send each other personalized reminders to attend. Regardless of outreach strategy, a well-maintained CRM is always required. 

·         Enabling automated alerts – It is possible to create alerts and triggers within your CRM to make the system even more seamless. It ensures notification in proper time. In case you desire that your subscriber receives a touch-base call to verify the amount of enjoyment, you may easily create automated alerts for sending notification.

Such functionality helps to ensure that the wealth of information inside CRM becomes duly actionable. The benefit includes enhanced visibility into leads across sales as well as marketing for accelerating sales cycle.

·         Ensuring consistent messaging – CRM also provides Digital Marketing Services in Kolkata with the input required for ensuring consistency of messaging. The already subscribed members need not expect continued invitation.

It is very much important to know the type of messaging that works for clients as per their current and past behaviors. Without this ability, one may end up sending mixed messages. Targeted contents are considered to be highly valuable for engaging leads.

·         Providing holistic customer insights - Once the sales and marketing teams get accustomed to enter an accurate and useful data into a CRM, they can easily start acquiring more robust understanding of the customer. There are many who have switched to other digital marketing services.

Such an insight can help to scrutinize all future engagements with clients as you can easily turn off indicators. It provides that context which is hardly provided by others. CRM can increase engagement and accelerate sales cycles.

·         Increasing customer engagement - After the things get into correct place, you must begin to see enhanced engagement from your customers. As you have begun to listen and understand the through the data compiled in CRM system, it will make customers more likely to receive the messages to resonate best with them which leads to increased engagement.

Increased engagement leads to increased likelihood of conversion hence leading to customer loyalty and future spending along with becoming a customer advocate and so on.

A well-organized CRM system offers the organization a wealth of benefits.

5 Content Marketing Tips That Will Do Magic For You

Content marketing now days is one of the most resourceful digital marketing services. However it does not refer only to writing different, relevant contents and publishing it on several guest blogs or review websites. It is way more than that and requires lots of expertise, detailed knowledge about the social media and sharing and the content visibility. Without the correct skills, your content may not considered as valuable as you want those to be.

During present days, almost every website or start-ups depend on content or viral marketing in order to maximize the effects of marketing. This is absolutely necessary to stand out among others and be different from the rests, especially since there is much more competition today. But you don’t need to worry since we are here with some superb tips which will help you to boost your content marketing within absolutely no time.

1.      Share Link on Social Media Platform with Suitable Images:

Sharing your posts on popular social media platforms like Facebook, Twitter, Google+, can raise the visibility of your content in no time. Due to the new ‘Add Inline Image’ feature of Twitter, sharing has become much easier. Statistics also show that sharing images on Twitter increases the possibility of Re tweets to 150% and the same goes for Facebook. Sharing relevant images along with your textual content increases immensely active user engagement by more than 50% almost. It helps in SEO Services to promote your business online all over India & worldwide.

2.      Share Your Content Maximum Times:

Do you want to increase the visibility of your content? If yes, then only creating valuable contents and sharing those on all the social media networks will not do much good. According to all the SEO Services in India, in order to enhance the effect you have to share the contents at least three times a day so that the visibility and traffic become increased.

3.      Sharing of Content During Different Hours:

While sharing the content more than once on all the social media websites, remember not to share the same content again and again. Chalk out different time zones and jazz up your content with different kinds of ideas in order to hit multiple time zones and different kinds of audience.

4.      Change Images and Other Visual Content:

You won’t like to read the same content along with same old images again and again, Will you? Then don’t offer monotonous content to your audience and clients. Change the images whenever you are sharing the same content in different time zones. Besides very often the same kind of posts with same images can be treated as SPAM. Freshen it up with new images in order to get maximum visibility. Digital Marketing Agency in Kolkata strongly recommends this for your services.

5.      Re frame The Layout of Your Content:

According to several Digital Marketing Services in Kolkata, re framing your old content can also avoid spamming. Take help of SEO or Search Engine Optimization; make your content catchy, attractive with interesting and relevant keywords, eye-candy taglines and headlines.

These are the few ways through which you can definitely boost up your content marketing. 

7 SEO Link Building Techniques for 2016

Whenever one thinks about SEO Services in India, link building is the first thing that triggers into the mind. This is due to the fact that the value of website and content gets ranked in search engines on the basis of back links. Most of the people remain limited today to social sharing in terms of back-linking.

7 SEO Link Building Techniques for 2016

The presence of 7 ample SEO link building techniques for 2016 which will help you a lot in attaining your goal include:

·         Creating content – Creating and sharing of content on social profiles is not considered to be the real thing to share socially. It needs to get shared further. It is mandatory to get more and more organic shares. It is good to make the content shareable by exploring the trending topics on Facebook and Twitter along with creating interesting content on them. 

·         News Jacking blogs and info graphics – Creating a buzz is not that rigid as it sounds. All you need to find breaking news like release of new movie to inject content idea into it. Amul is considered to be as the introducer of news jacking in India which created info graphic when Sundar Pichai became CEO of Google.

·         Connecting journalists through HARO – This method is considered to be a rocket launch for link building and content marketing. People and journalists interact with each other to exchange ideas in HARO portal. Bloggers after signing up can pitch up ideas to journalists.

·         Guest blogging – Back links are considered to be success rather than money. It is recommended by Digital Marketing Services in Kolkata to write similar blogs that talk about same topics as chosen by you as Google prefers back links from same niche.

·         Submitting links on Reddit – Reddit is considered to be a great platform which drives tremendous amounts of traffic to your site. One needs to abide with three rules of Reddit which include:

·         Writing a descriptive and thought provoking title for link. URL must not be shortened as it will make links hold a spam look.  

·         Choosing of a correct Sub Reddit for categorizing your link may be a little bit tricky. Too narrow ones must not be chosen.

·         One must be careful from being careful from posting any promotional item as Reddit is not a place for promotional material. It will also not generate any positive outcome.

·         Posting and sharing on Tumblr – One must create a Tumblr blog in order to share blog links in it. It is good to pen down articles and include hyperlinks to parent website by taking care that articles d not get replicated. Following other blogs with similar niche will be beneficial.

·         Leveraging LinkedIn – LinkedIn has come up a long way to promote content sharing. With the help of Pulse, one can publish articles and include hyperlinks to blog and website. Guys can easily join similar groups of interest and share website links in those groups.

SEO link building is a bit skeptical. There are many important networks for SEO link building other than Twitter and Facebook.

How Search Behavior Can Help You Getting Potential Customers for fashion Retailer

SEO is gaining popularity day by day. The majority of organizations look for good SEO Services, due to the reasons the demand for SEO companies are growing in India. A reliable SEO company can only help your website to boost the search engine ranking, and it is good not only for increasing traffic, but also getting potential customers. For instance, if you are promoting a fashion brand then you must know what searchers are searching for and according to that you will have to set the strategy that helps your website getting traffic in the short period of time. These all things might be difficult for business owners, so a good SEO company can be your help.

What are the Things You Should Know about Search Behavior

In SEO the term – search behavior is one of the most important things. You must know the visitors behavior and how they search, what keyword they write during searching in search engines. These things can be done using different analytics. Analytics help you to know the search and searchers behavior. You will get know visitors mind and will help you to get them back as customers for your products and or services.

Search Behavior Your Key to SEO

Whether you wish to know as well as take the advantages of your retail opportunities then you should know the search behavior. You must know the search behavior because there are millions or brands, products and services available online, if you do not know by which keywords your visitors are searching your website, products and or services, you will not be able to track them.

Now, luxury brands are everywhere, thousands and thousands, then what you should do? Yes, you should track your brand keywords as well; if you ignore the brands search then you will miss huge revenue and opportunities which offer vast array of online business.

What are the Scopes in Search for Luxury Brands?

You must be dumb founded after listen a rough estimation. The estimation is more than one trillion of Google searches in the year of 2015; the luxury customers are just as likely to the major search engines and Google as everybody else. You will get to know that luxury customers were more than 5 times to Google ‘Black Friday’ than that of the average. As a matter of fact, more than 40 percent of luxury clothes are purchased online last year. You must think why this Black Friday can give you a clue in other countries for search behavior? Yes this example will help you to track the customers search as well as behavior.

There are hundreds and thousands of analysis can help you to understand the search behavior as well as demonstrate how crucial an eCommerce is for the purpose of luxury brand health in this year and the coming years as well. So, here it is clear that only a trusted and professional Digital Marketing Services can help you to know and attain the search behavior and help you to win potential customers. 

Building or buying your online reputation: that’s the question

Your reputation over the internet is vital for your clients, investors and employees. But making that reputation is a difficult and a tedious job if you want to do it naturally. That’s why; many companies take the shortcut route, and buy their way to online reputation glory.

Of course this method has benefits; in fact both the processes have their own profits. It’s all about blending them together. Hence both of them are investments. So let understand more about them;

Making natural and organic ORM (Online Reputation Management)

Everyone wants their business to thrive in a natural way. That’s because, word of mouth is the most important marketing strategy or process. Apart from that, reaching your customers in an organic way is also beneficial. The pro in this is that you can easily keep a tab on your growth and you can control its pace. With control, you can easily work the thing better; as every Digital Marketing Services company will suggest you the same.

This is beneficial especially for start-ups, as they do not receive huge pours of customers that quickly. However, even this method has some disadvantages too, for example you may never reach all the markets. And that’s where paid ORM can come in handy.

Also, making your own natural ORM can be difficult, as your rival may out do you with paid ORM.

Slow and steady can easily be useful for you, but you’d still have to touch all your customers at once in order to gain the maximum from the market, as quickly as possible to keep your business afloat.

Buying the ORM

Every single company does it. Putting useful content, targeting people with adverts, doing SEO and using various other methods is pretty useful. There are many SEO Services providing company in this field.  Put in the money and your product will be on the map. Paid ORM means you can easily touch loads of people and potential customers at once. And this will in turn help your business a lot by expanding sales. And if you are a new company, then this sales expansion can be a huge blessing.

Even your company’s credit rating and repayment can boost up thanks to extra sales in the early days. Also, investors may also jump to your ship if you get early high sales volume. But, paid ORM can also mean trouble, as the internet can also destroy you. Every company should have a backup plan.

You can also lose the plot easily if you are growing too quickly on the internet. Hence caution must be maintained. For instance, if a certain group does not like your product’s morality or your service’s legality; then it easily can destroy your online reputation. And if you grow quick, you may have less fans and low amount of defenses. Hence you must not buy too much of reputation at once!

Getting 1000s of facebook followers is easy but they are not part of your customer base. It will be different from organic growth as it won’t be transparent, and that might put many potential customers off.

The final word

You have to keep a blend between the two, as your aim will be to engage with your clients and customers. But you can also select either one of them as per your needs.