Follow SEO Services in Smarter Way for Business Promotion

As we see in business it takes time to grow it in proper shape to generate handsome profit. SEO is like that it also takes time to get into a proper shape to get attractive return from them. It is not that we will start SEO for our websites & start getting return with this service. Most of the businessmen loss their patient to continue this service after a few months but as per a Professional Digital Marketing Agency in Kolkata says that we should at least continue SEO Services for 6 months to maintain rank positions in popular SERP’s. If you do not have enough time & expertise, then you should go for SMART SEO Strategy.

What is S.M.A.R.T SEO Goal?

S= Specific

M= Measurable

A= Achievable

R= Realistic                  

T= Time bound

Goals: Specific

Sometimes we see that after ranking a keyword in Top position do not get enough return in respect of traffic, leads & sales etc. Specific Keyword ranking is often too large goal for Medium & Small Sized businesses. But an Expert of SEO Services of our company says that breaking it into small goals is more effective to achieve more visitors, leads & also sales.

Goals: Measurable

A goal which is not measured is absolutely value less. When a SEO Company provides SEO Services for their clients they always consult all related Data so that they can understand what the improvement against ranking keywords is. So it is again suggested to go for small goals to mark amount of traffic increased, what time traffic is increased, Demographics of customers etc. These measurable goals can help us to improve our business in a better way.

Some Measurable Points:

       

1.     Checking ranks of organic keywords

2.     Checking ranks of Local keywords

3.     Trust flow

4.     Citation flow

5.     Link building

6.     No of links

7.     No of organic traffic

8.     Pages that generate more traffic

Goals: Achievable

How to know that SEO goals are achievable or not?

1.     Resources are enough to achieve these goals

2.     Are these goals can impact your business

3.     Resources are ready to deal to increase traffic

Goals: Realistic

Relevant is the term which is related to realistic goals. Relevant keywords are those which are closely related to the products you sell /services you provide. Content should be also relevant to these search terms.

Goals: Time bound

Set up all goals, monitoring etc. are time taking. It may take few years to achieve goals in this service. There is no such time frame in it. We have to take a make time frame to achieve goals. Actually it is a challenge to stay focused on it. Our SEO Services can increase traffic with an affordable SEO Packages in India very professionally to reach clients goal.

A SMART way of SEO can deliver you a good result with in a time frame if it is done professionally. It cannot give you a magical result in a short time but help you make a winning goal which is achievable in a certain period of time.

In brief:

S = specific increase of traffic up to 20%

M= ranking of keywords are easily measurable

A= Improve ranking is achievable

R= Realistic ranking achievement

T= Achievement within 12 months

Google search algorithm is always changing & to stay updated always monitor if necessity change SEO Strategies periodically. Feel free to comment on this writing & also contact us for any assistance.

What Are the Top Reasons You Should Hire SEO Services

Ask any person who has recently developed a website about their marketing plan, and in 70% cases you’ll get ‘social media’ as answer. Yes, as per top SEO Services provider, people still think that sharing their website on social medial platform is enough to get lots of buyer. But, the fact is it doesn’t even give you a good traffic. You need a full fledged search engine optimization.

Well, this is not the only purpose one should hire these experts. There are several other reasons. Here is a brief on that.

Promoting A New Website

As we discussed earlier, one need SEO to make their website visible in search engines. It is done through proper on-page and off-page optimization which improves the ranking of the website in various major search engines. The process is long and the result too. However, mostly people dislike it due to its slow result. Many people leave hope after a couple of months. But, everyone should know that Google has to monitor billions of websites every day and still several remains pending. So, the process becomes slow naturally.

Creating Brand Awareness

Digital marketing isn’t all about promoting a website for sales. It also helps a business in creating good brand awareness. Mostly the process followed for it is doing massive content marketing. It demands high quality and detailed posts on a regular basis and you have to explain every possible question that a visitor may have. This way you can help a visitor getting his or her answer which will help you creating awareness about your brand. Do note that this content isn’t used to promote any particular keyword. But, the whole content targets a point that is solely written to help a user.

Reputation Management

Often businesses face some bad time. And in this era of internet it doesn’t take time to spread negative comments about a failure of a business. So, it affects your future business as well even when you have fixed the issues. So, at this time you need to suppress the negative news by promoting good news. Yes, you can’t mostly remove the negative comments. So, as per an Professional SEO Company in Kolkata, you don’t have any other option than suppressing them. It takes time, but you can regain your old reputation by this process.

Seasonal Sales

There are businesses that have dedicated seasonal market. Whether it is cold-drink, ice cream, cake or something else, you have very limited time to sell your products. In such cases, digital marketing can give you a quick boost to you seasonal sales which will ensure faster ROI. However, traditional SEO may not be useful in such situation. You have to go for paid advertisement campaign along with long term SEO to get best possible result.

There are several other reasons when SEO can be highly useful. We’ll discuss on that some other day. Keep reading.

What Facts Affect Your Domain Authority in MOZ?

Among the various determining factors for the search engine ranking of a website, domain authority is one. It plays an important role in putting a website on the top ranking pages of a search engine, explains a marketing guru of SEO Company in kolkata. For instance, the higher is the ranking of a web page, the stronger is its domain authority. 

The question is how is the score of domain authority of a website is assessed? Moz has designed an algorithm to obtain a domain authority score on a scale of 1 to 100 for the various websites. If the score is 1, it means worst, but if it is 100 then it is the best. Usually, on an average, when the score is between 50 and 60, it is considered good, but a score above 60 is excellent.

Moz uses the following Factors for determining Domain Authority Score

Moz Rank- This metric is used to evaluate the strength of any website’s external links. Generally, a website has a number of external links and Moz Rank counts the number of those links, but also take into account the number of quality links instead of considering all. As you know, quality is always better than quantity so it is better to have a one good external link than struggling with two poor quality links.

Linking the root domains - What is a linking root domain? It is defined as the total number of unique back links earned by your website. If your site has earned 20 links from two different websites then it means that you had only two linking root domains. This, therefore, suggest that it is always good for a website to earn a few external links from various other websites than earning many links from one particular websites. The process aids to enhance the number of root domains as assessed by MoZ.

Good Content - A website’s ranking is based upon the strength and quality of content. The better is the content the more quality is its domain authority, says an expert of an SEO Services. The stronger is the domain authority the better it is for improving the search engine ranking for a website. Not just any content, but the quality of content is taken into account. Remember that domain authority is closely correlated with search engine rankings.

SEO-friendliness - This refers to user-friendliness and site structure of a website. SEO or search engine optimization of a website makes it easy to navigate through it. A poor quality site structure makes it difficult to navigate it. It also poses as a hindrance to search engines to smoothly crawl or index your website. This, in turn, negatively affects the ranking of your website. From an overall perspective, it badly affects the domain authority.

Social signs - The various social signs help to identify and establish good quality content, says a digital promotion expert of an SEO Services. What is a social sign? When a particular content is repeatedly liked, shared and commented on several times, it is assumed to be of good quality. For example, the number of Facebook likes, LinkedIn shares and Twitter Retweets, etc. Moz considers social signs as a metric for counting the weight of social signs and how it determines the domain authority.

It can, therefore, be concluded that the domain authority is the best way to evaluate your Digital Marketing efforts and compare your website’s strength against that of your rival’s digital marketing agency in Kolkata, India.

Impact of Google’s Change 4 AD Layout on Search Engine Optimization

Since the conception of Google in 1998, the company is still on its pathway of refining its search algorithm for having a better consistency between user intent and search results. Google plays an equivalent game where somebody will be a winner and somebody a loser.

Concept of Google AdWords

It is better to understand the concept about Google AdWords in order to have a deep insight with changes made by Google. In simple words, it is an advertising service offered by Google for businesses who desire to display ads on Google as well as its advertising network. This service is majorly focused on keywords.

New layout shows by Google shows our ads on top search results. They also have discarded ads completely on the right of search results, which is a major roll out. They show Product Listing Ads along with ads in the knowledge graph on the right hand side

Average CTR and Expected CPC

As per recent analysis, only 15% of clicks happen on side ads and majority of them are attractive that are visible on the top side. As per Google, the average CTR for right hand side ads is poor when compared to total and expected CPC inflation from major change is projected to be more profitable in terms of long run.  This is the reason due to which Google has removed these right side ads.

This change in the 4 ad blocks, right hand column which is now free represents an overall drop in ad positions. As per the MozCast data set the ads now max out at 7 per page and the total number of ad count across 10,000 searches are 25,755.  Before the implication of this changed ad layout, there were up to 11 ads on a search result page.

Same of SEO Services in India

The revenue of Google from advertisement is approximately $33.4 billion which implies that Google is making more money.  The change will be a positive one for paid desktop search and PPC marketers. The impact of the same on SEO Services in India is debatable. The continuous pushing down of organic listings will obviously be an issue for website manager.

The organic space is very important for businesses. For paid search advertisers, the change will surely drive up average CPC as the competition is on the way to increase. It must be ensured that you do everything to make the organic listing stand out. Embedding high quality images and videos along with sachems are feasible for website. Website owners focus mainly on creating a good quality website so that the algorithm of Google benefits them and rewards them.

Steps to Enhance SEO Ranking

There are several ways considered by Digital Marketing Agency in Kolkata in order to enhance the SEO along with helping your website to stand higher in search engines. Since SEO requires continuous maintenance similar to latest changes in AdWord layout. Following steps are required to improve SEO ranking:

·         Back linking

·         Google quality and unique content

·         Adding videos and images

Focusing on quality of content along with experience of user will let easy surviving in the competition.

3 Ways to Transform Blog into a SEO Machine

It has been observed that over 80% blogs stagnate practically with no traffic and few readers. Simply having a blog does not guarantee result generation. The problem includes the way people are invited to participate.

Effective Ways to Convince People for Reading Blog Posts

•         Using an email list for distributing new posts

•         Purchasing of Google and Facebook advertising in order to drive awareness

•         Search Engine Optimization

Ways to Transform WordPress Blog into Search-Friendly Traffic Generator

Some of the most effective ways for convincing people to read blog posts include:

·         Sharing the same on social media

Utilizing all these options is considered to be ideal, but SEO Services get the highest number of votes each and every time.

There are 3 best ways to transform WordPress blog into a search-friendly traffic generator. All are free other than the time invested. Those ways include:

·         Installing a good SEO plug-in – The WordPress SEO by Yoast is one of the favorite and free SEO solutions. It makes it easy as red light, yellow light and green light. It must be ensured that simply installing this plug-in is not helpful in and of it!

There are many bloggers who stop at this first step. The real power lies in understanding the best way to use it correctly along with choosing the right keywords.

·         Going for in-depth keyword research – It is good to head over to the Google Keyword Popularity Tool and invest some time in keyword research for better understanding the keywords that drive most of the traffic. It is better to go for in-depth research to ensure that popular keywords are being used to suit the product, service and blog topic at the best.

In case of a local business, using of localized keywords like “az life coach” or “life coach in phoenix” instead of “life coach” will enable proper ranking. It is recommended to create a free account on Adwords and then research for keywords. Adding name of city and state will fetch local search results to review along with some great ideas for blog posts to fit. 

Google can be expected to bring up a list of other relevant keywords. Excel can be used to rank them from most to least popular. One will also get rid of unnecessary columns. The document must be saved for easy reference in the later stage.

·         Choosing one keyword to include the same in post permalink, title and first sentence – It is good to ensure that the WordPress has been set to name the page URL as the name of post by simply changing the settings. It will automatically put the keyword in post URL known as permalink. A company which provides Digital Marketing Agency in Kolkata consider it an essential component for SEO success.

The keyword must be relevant and appropriate. SEO magic happens after identifying the keyword on which focus must be done. It must be put into the trifecta of permalink, page title and page description. Putting the keyword in the field of Meta Keywords concludes the whole process.

It is better to adopt multiple ways for getting the maximum number of subscription from readers.

5 Content Marketing Tips That Will Do Magic For You

Content marketing now days is one of the most resourceful digital marketing services. However it does not refer only to writing different, relevant contents and publishing it on several guest blogs or review websites. It is way more than that and requires lots of expertise, detailed knowledge about the social media and sharing and the content visibility. Without the correct skills, your content may not considered as valuable as you want those to be.

During present days, almost every website or start-ups depend on content or viral marketing in order to maximize the effects of marketing. This is absolutely necessary to stand out among others and be different from the rests, especially since there is much more competition today. But you don’t need to worry since we are here with some superb tips which will help you to boost your content marketing within absolutely no time.

1.      Share Link on Social Media Platform with Suitable Images:

Sharing your posts on popular social media platforms like Facebook, Twitter, Google+, can raise the visibility of your content in no time. Due to the new ‘Add Inline Image’ feature of Twitter, sharing has become much easier. Statistics also show that sharing images on Twitter increases the possibility of Re tweets to 150% and the same goes for Facebook. Sharing relevant images along with your textual content increases immensely active user engagement by more than 50% almost. It helps in SEO Services to promote your business online all over India & worldwide.

2.      Share Your Content Maximum Times:

Do you want to increase the visibility of your content? If yes, then only creating valuable contents and sharing those on all the social media networks will not do much good. According to all the SEO Services in India, in order to enhance the effect you have to share the contents at least three times a day so that the visibility and traffic become increased.

3.      Sharing of Content During Different Hours:

While sharing the content more than once on all the social media websites, remember not to share the same content again and again. Chalk out different time zones and jazz up your content with different kinds of ideas in order to hit multiple time zones and different kinds of audience.

4.      Change Images and Other Visual Content:

You won’t like to read the same content along with same old images again and again, Will you? Then don’t offer monotonous content to your audience and clients. Change the images whenever you are sharing the same content in different time zones. Besides very often the same kind of posts with same images can be treated as SPAM. Freshen it up with new images in order to get maximum visibility. Digital Marketing Agency in Kolkata strongly recommends this for your services.

5.      Re frame The Layout of Your Content:

According to several Digital Marketing Services in Kolkata, re framing your old content can also avoid spamming. Take help of SEO or Search Engine Optimization; make your content catchy, attractive with interesting and relevant keywords, eye-candy taglines and headlines.

These are the few ways through which you can definitely boost up your content marketing. 

Google’s Penguin update and its effect on link building

Google Penguin has caused several dents in the lives of SEO users and internet marketing teams. From 2012, Penguin initiated penalties for anchor texts, artificial back links profiles, disown files and link based pruning. These are now dubbed as SEO lexicon, but 5 years ago they were unknown to many.

Many became aware of the Penguin, and many took radical and swift steps against it. The analytics these days are still shocking.

So if you are a SEO nerd looking to dig deep, then keep reading.

Penguin is real time

During the famous SMX East, Google and Gary Illyes said the company would unveil its new update for Penguin. Many had been excepting this announcement. However it’s November and still not update on it. But Google is not sitting back; it is now making significant changes to its algorithm. The next Penguin 3.0 will be real time, and hence it’s significant.

There will be no escape

Once Google gives your site a penalty via the Penguin algorithm, you will not be able to make a comeback before the next update (which is done once a year). Updates have been few; and the last two of them were a year apart. So if you get caught you are in for some monumental trouble.

No wait list

Along with real time work, the penguin will be able to easily thrown in a penalty to a website. The old process (giving manual option and disowning files) are still true. But now the algorithm would give extra response to admins who take out their problem. Digital Marketing Services in Kolkata can help and give aid to the admins in this matter.

You can’t find

The company will also be able to asses up penalties faster against rouge sties. Instant answer can either be good or bad for you depending on your website’s seo, which can be set by your SEO Services company. So be sure about it, as penguin won’t leave you.

A change in principles for various different google upgrades?

Well, maybe this change can prompt a precedent change in various other algorithms of google. 

For example Panda—as it can assess contents, a lot. Panda updates are however more frequent than the Penguin ones. However, this is happening because of improvement of content quality maybe. But, with Panda and instant checks, even your content will be assessed quickly.

The final word

It does not matter what updates Google brings to the game, it will still look to provide users with top quality search results. But to discourage falsification, Google has introduced real time penalties. 

If you are hard done by Penguin, then you can easily do link pruning. It means cataloging every link to your site’s back link profile and check its quality and soliciting with various other websites to take out the bad links. Giving disowned files to Google is vital, if there is manual penalty.

The rate and the speed at which penalties were given in the past were actually quite slow. Google has buckled up a bit now, for the benefit of the users. 

10 Tricks for Leveraging Mobile Marketing Efficiently

As per recent verdict of Google, presence on mobile is mandatory to remain in competition. Many Indian big e-commerce giants including Myntra, Flipkart, Snap Deal and many others launched their valuable apps for shopping against availing huge offers. The reason is an enhancing number of Smartphone users.

Successful Tricks for Leveraging Mobile Marketing Efficiently

Mobile marketing enables easy contacting of customers sitting at any corner of the world. Simply having mobile Apps is no more considered to be enough. In order to design mobile marketing strategy, some interesting mobile marketing tricks include:

·         SMS – SMS is considered to be among the shortest and sweetest ways of marketing. Offers, discounts and new launches can be easily conveyed through this process. But lengthy, boring and complex messages must be avoided. CTA’s in relevant and informative SMS can be inserted for further move.

·         Staying Current with trends and technology – It is good to identify some of the latest trends in social media like Instagram and Pinterest. It is good to ensure reaching the audience through these social media along with other popular channels. Updating of communication channels on time must be done.

·         No usage of separate domain for mobile website – Usage of separate domain for mobile website creates a bad impression about the brand as content may vary. As it will confuse the customer, it is good to avoid this practice and use only one domain.

·         Compatibility test – As different users take into use variable mobile devices, it is good to have a check of website on different devices, operating systems, screen resolutions and many ore. Approaching companies having storage of mobile devices for testing will also be a good choice.

·         Test navigation – Digital Marketing Services in Kolkata demand easy reaching to the customers. Hence it must be ensured that users are successful in searching the company name on Google map and easily contact the company. Links must direct to correct web pages. Minimizing screen scrolling will prevent easy distraction of the reader.

·         Utilizing pay-per-call option – Pay-per-call is considered to be among the biggest opportunities for advertisers having call centers. This will lead high benefit to mobile search as it will be on top priority. 

·         Maintaining elegance in email – Email is considered to be another most effective and cost efficient ways of communicating with audience. As most of the people access their email account on mobile, offering an elegant mobile experience from day one will be a great option. The initial welcome email must be optimized in a perfect manner.

·         Focusing mainly on Email design – While on the way to target mobile audience through email, it is essential to be more careful about email design, content as well as text. It is good to maintain one column layout design plus catchy subject line as it creates better experience for readers.

·         Using of social media – Company of  SEO Services in Kolkata clearly states that it is a good practice to send reminders to customers to follow the brand on social media like Facebook, Twitter, Google+, Instagram and many more. Tweeting about latest offers and promos including coupons will make the customers feel good.

·         Push strategy – Sometimes pushing the product enables better start for marketing of brand. People can be easily encouraged through notifications.

Good Luck! 

5 Major Reasons Why Twitter Moments Will Work

Twitter, the social media application, has recently incepted a plug in called Moments. Moments can curate and pick up best stories from their own tab and from publishers. So, here are the 5 main reasons why Twitter maybe looking to make an editorial streaming for it.

1.      all reluctant users can hop to Moments

Applications like twitter and Snap chat are always in the market to put in extra content from various publishers to lure in new users. Yes, a new website means adding new friends all the time to get some meaningful content.

Though Twitter holds a hashtag that displays the latest tweets but the initiative can give twitter the help to gather more users to its application. This at least according to an expert of SEO Services in Kolkata.

2.      It can keep the people indulged the application

External content helped Facebook a lot. Their users can easily share and see various external contents right inside the app. Video is such an example, and all of these things mean extra dollars.

Twitter is doing the same thing, i.e. allowing publishers to make their own content over the app. This helps twitter to be a place where— news can break and can also get noticed by everyone. The recent bite about the PM of UK and an animal is an example.

This does not suggest that the network would’ve made a Moment for the story, but many publishers (like Buzz Feed) got millions of re-tweets and views thanks to curating the story from twitter.

This is especially true for stories that have less relevance in the mainstream media but are still popular and intriguing to many net users. Twitter can make the most from its app if it can keep these types of trend going and circling over its own app.

3.      Moments can make extra adverts and money

It is believed that the move is not made from an economical or commercial point of view. But, this type of expression is quite normal with various network companies. Holding a stream can easily generate extra advert money thanks to additional space. For instance the work Snap chat is doing. Adverts can have larger time space, more depth and context.

At the larger picture, twitter’s rolling out with the BUY-Button for sellers can easily make profits from the Moments, as sales adverts can be flawless and extra relevant. A Digital Marketing Agency in Kolkata recently confirmed this assessment. 

4.      Will twitter give users a chance to make Moments?

Brands and the users are becoming from creative as more tools and applications are being developed by them.

Twitter is quite an easy application to use; however in order to keep up pace with the world and the rivals, it may have to allow users to make and use Moments.

This would allow increase in the usage of the service as people will commemorate moments and events just like they do it on Facebook.

5.      Snap chat will be under threat from Moments

There are 100 m daily active users of Snap chat, just shy of Twitter’s one-third monthly users. There is thing called Discover Tab on Snap chat that allows users to make stories and then share them with adverts. Twitter will now like to take the share of this pie.