How to Promote Your Business on Social Media Effectively

 

Few years ago, we used to promote our business with old type of promotion, which was one way communication. Messages were sent to potential customers in one direction only.

Here I will discuss about latest trend of business promotion to get maximum benefits out of it. Our suggestion to our clients is to promote business online with digital marketing techniques. Now I will go to the specific topic that is Social Media Marketing.

Here I will discuss step by step, how to grow business successfully with the help of Social Media Marketing. The main benefit of Social Media Marketing is to have both way communications with the clients to understand their problems & to solve that properly.

1.   Create a Calendar:

We know that to complete any work successfully, first of all planning is required. So create a calendar to maintain all posting time & frequency properly. Systemic progress is always required on social media marketing activities.

2.   Choosing Social Media Platforms:

Next planning is required to choose suitable social media platforms which are really effective / suitable to your business. Select some good Social media Platforms & start posting quality content in a systematic manner.

3.   Video Promotion:

New trends of followers like to watch videos than text contents like blogs, articles etc. 1,300,000,000 (Approx) people watch videos per day & almost 5 billion videos are watched in a single day. From this information, it is clear that the popularity of videos is too high now. So create nice informative or entertainment videos to get huge viewers from YouTube or other platforms.

4.     Social Engagement:

Social media platforms are a huge pool of viewers, someone comes for entertainment & someone for business or others. If you want to promote your business on social platform, you have to be interactive. Focus on social engagement rather than direct promotion. Do regular post to connect people, to help people, interact with each other’s is must. Relation building is the main criteria, sothat they can ask for a help or you can solve other problems. In this way a good relation and trust is build up. Then you will get clients from them.

5.   Beware of over promotions:

For your business, a little bit of promotion is required but do not over promote your business on social media. If you post blogs 4 times in a month then you can promote business once in a month like this.

6.   Suitable Community:

Build a community which is suitable for your business. Stick to quality of followers than huge quantity followers. Community is to be suitable for your business.

7.   Quality content:

The main objective is to provide valuable content to your followers. Contents should be like that people can be benefited out of that. Contents will work like a magnet sothat followers come to you repeatedly to get valuable information for them.

Social Media is a huge pool of new people. Proper social media marketing strategy can lead you to a clean success. So plan accordingly to grow business to a great height.

Feel free to comment, if you have any suggestion or ideas on this topic.

 

Related Blogs:

How social media marketing works for business promotion

Best Web Design Tips for SEO Services, You should know!

In this competitive digital world, we always think for the best. In respect of Web Design & Development with has a direct effect on Search Engine Ranking. Here we have discussed with a professional Web Designer in of the best web design company in kolkata & points are discussed below.

1.      Better Understanding between Web Designer & Developer:
As per our expert We Designer, there should be more collaboration & huge communication when a team is designing a Website. It is really a vital point to create a top quality website. There are a lot of fantastic tools to help for developing a better website.

2.      Design-Development Workflow:

Web Design tools that are used for the web gain maturity and also sophistication, the traditional process is transferred from the static files to more dynamic visualization. It also helps for better communication with our clients.

3.      Web Layouts:

Website layout is crucial for design aspect but Web content plays a vital role in website. All designers follow that max. Visitors come for good informative content. So web designer vital role is to put most valuable & effective content to satisfy their visitors. It helps a lot in SEO Services to achieve a good ranking in SERP as per best seo services in india.

4.      Big & Bold type Design:

Some company use the Big & Bold type banner with some Slogan high lighting some of their thoughts. It is a tread some prefer to use in designing websites.

5.       Evolution of Graphic design:

Last few years, we were constrained by CSS restriction. Now tools like Flexbox, CSS Grid allow us for more expressive layout design. Now to watch how suitable these tools for responsive web designing.

6.      SVGs:

It is the full form of scalable Victor Graphics. It has lot of advantages over JPG, PNG, JIF etc. SVG is composed of vectors & it is resolution independent. It looks great on any screen & any device.

7.      Brighter Colour:

Bright color takes a important role in web designing but gradients also takes a big role in web designing.

8.      Great Layouts:

Grid is a very first CSS module created specifically to solve layout problems.
Flexbox helps us to solve some serious problems like vertical centering. Grid is for full page layout also like firebox which allows rearranging content for different media queries.

How to start CSS Grid:

In Chrome browser,
Go to chrome: //flags then enable “Experimental web platform features”
In Fire Fox browser,
enable layout.css.grid.enabled (Install Firefox Nightly)

9.      Design for Content Delivery & Conversion:

Website Design should be like that which is focused to deliver right content to right persons. The aim should be like that,

1. Demographic: Who is the visitors & where they are coming from?
2. Behavior: What visitors do?
3. Context: What devices visitors are using?

Related Reads is a very important point to keep in mind when designing a Website properly.

More Informative Design:

There should be main three directions,
a) Helplessness
b) Humanization
c) Brand

These three above points are very popular for designing blogs to keep in our mind.

15 Ways to increase Traffic on your Website effectively

Every Business Owner has a dream to increase Traffic on their websites. An expert of our professional seo company India is going to discuss top 15 Ways to increase Traffic on your website.

1.      Social Media:

Social Media Platforms are the best places to spread quality contents for engaging visitors. Only fresh & unique content helps you to increase visitors as well as readers, which ultimately may be your good business customers.

2.      Catchy Headlines:

Headlines are the most important of Content. Due to poor Headlines some good contents go unread. Most of the reputed Content writing company writes min. 20 nos. headlines before setting a final Headline. So it is a very important point a seo company in India for traffic generation.

3.      Advertisement:

Paid services, Social Media Advertisement, Display Advertisement are the good ways to increase traffic & to be visualized in front of people. You have to take decision either you want traffic or goal conversion? For increasing conversion rate, you have to go for AdWords Campaign with commercial intent keywords.

4.      Content Marketing:

Long content, Visual content & infographics are very helpful for having traffic. With an affordable seo services form a SEO company, you may be gainer ultimately. 

5.      On-Page SEO:

It is a great part of SEO Services. You have to put right title, Meta description, internal links & Image Alt. text. These are important part of On-page seo services.

6.      Long Tail Keywords:

Long tail keywords are very effective for Organic & Paid SEO Services (Pay per click). This type of keywords to use along with commercial intent keywords as used by seo India.

7.      Guest Blogging:

This process will help you to increase traffic but do it carefully avoiding spammy tactics.

8.      Post to LinkedIn:

As LinkedIn is great place for posting Articles in your niche. In this zone you will get all professionals in one place. You can make your Brand reputation over here.

9.      Link internally:

Internal linking has a nice power to generate traffic & also it helps for SEO Ranks too.

10.  E-Mail Marketing: 

E-mail marketing is a traditional way of increasing traffic in your business. You can send a friendly e-mail remainder about your new products/services. Do not disturb, sending huge mails to them regularly. Take a best seo packages in India, which includes e-mail marketing in it to get more traffic.

11.  Responsive Website:

This is a very important point that your website should be compatible to all devices like Desk Top, Tablets, and Smart Phones. Our web design company in kolkata always designs responsive websites for our clients.

12.  Page Loading Time:

Page loading time is vital for increasing traffic. If your website pages downloading time is >2secs it is not good. Visitors will not wait for its slow down loading. We should be very careful about this point & take all necessary steps like Images size, page structure etc.

13.  Video Marketing:

Textual Content is good for engagement but Visual content like Videos are more engaging. It has a big role in creating new visitors to your website. It may be a little expensive but it will definitely boost your traffic. To know about effective Video Marketing tips, visit this link.

14.  Webinars:

Webinars is a nice way to increase traffic to the website. You can send email to inform your visitors to attend Webinars a week ago or post notice on social media to spread it effectively.

15.  Conference: 

Attending conferences is a nice way to introduce your business as well as increasing new traffic. If you speak in conferences about your niche industry is a good way to make your brand reputation.

      

      Happy reading!

     

7 Ways of Grabbing Optimum Benefit from Social Media for Franchising

Before moving directly to the topic, it is important to know about some basic terms that will help you extract the real meaning from the below mentioned relation between social media in franchising. First of all, what is franchising?

It is a legal way of growing a business offering legal rights to a person to use the business processes and model. Secondly, a question that strikes any normal person is who takes those rights and who is the one giving it away? Well, here is the answer to it: the person who gives away all the legal rights of a business is a “franchiser” and the one who takes it is the “franchisee”. If you have a business in Kolkata and want to search for a franchiser or franchisee, you must read the information collected for you in this blog.

Today, over half of the world’s population is relying on internet for almost everything. We are seeing digitization at its peak. So, why should franchising is left aloof from social media and the internet? In this blog, we have combined 7 ways to gain optimum benefit from social media for franchising.

1. Formulate the platforms

·        Try matching your business goals with the right platform

·        Choose relevant social platforms for your business

·        As per the Franchise development report, 2014, LinkedIn has become the central platform for franchise expansion as 40% of the total franchise comes from LinkedIn.

2. Prefer using B2B with B2C

·        Create a franchise offer page on Facebook including your organization’s official page.

·        Consult SEO India to redirect web traffic from official page to franchise page

·        For your franchise offers, Develop a separate YouTube channel 

·        Filter out the prospective customers from the huge list of fans

·        Send invitations to various franchise owners to share their success stories

3. Target your potential audience

Create your target audience by using a social media platform to develop more franchisees

·        Try focusing demographically, geographically and areas of interest

·        Use Facebook insights

·        Keep track of the events people are engaging in

·        Filter out the ones seeking opportunities

·        Search for common areas between your business and their interests

4. Keep an eye on competitors

You must know that even your competitors use the same platform for franchising as you do.

·        Try to learn from their mistakes

·        Follow their steps to create a more effective online strategy

·        Analyse their posts on LinkedIn and other platforms

5. Share content and stay updated

Social media sharing is an important part for business involved in franchising

·        Share relevant content on social platforms to reach the potential audience

·        Engage with an audience seeking career opportunities in franchise industry

6. Do not forget to check your references, ranks and ratings

·        Online reviews rank high for trust behind the brand sites and personal references

·        You should check the reviews about the business specifically when it is about franchising

·        It is not just a product or service, but a complete business model which you hand over to another person, so take careful steps before getting on to a decision.

7. Just go for it

·         If you are still thinking to go for social media for franchising, we would say it’s high time to do so. Just go for it and see the improvements.

·         Choose SEO Packages & take help from a reputed SEO service provider in Kolkata, as they have social media marketing experts to assist you.

·         You won’t be a master right when you start, understand that it takes time but you will definitely grow.

Additionally, you should think about:

·        Generating more web  traffic to your website via social media back links and links

·        Boosting organic ranking by developing various websites for franchising and YouTube channel creation

·        Building brand reputation by increasing social media presence that is, on Facebook, LinkedIn and Twitter.

Finally, we want to spread some awareness about ROI and ROE. Undoubtedly, ROI matters but for social media it is your engagement that draws you maximum profit. Thus, your long-term connections, ROI and ROE (Return on Engagement) have equal importance in social media.

Interstitial Update by Google Suggests Exit of Pop-ups in 2017

By now, all of us are aware about Google’s update for its mobile-friendly search algorithm in 2017. What will this update do? It will start penalizing the websites that show “intrusive interstitials” or in simpler words, the websites that display pop-up ads making it harder for mobile users to find and access a piece of content. So, it’s time for businesses in India and abroad, to modify and to upgrade skills of SEO India sooner. 

Why Google wants this update?

To keep it short and simple, Google’s motive behind this initiative is to allow mobile users easily access their required content, soon when they land on the web page.

Well, this might be sad news for you and the best SEO Company in India, if you are a marketer obsessed for leads and conversions.

Okay, let us come to the point. Marketers and businessmen also know how irritating are those pop-ups, but they still don’t stop displaying them. You think it will generate thousands of leads and a long list of email subscribers.

But, do you actually know why they even subscribe? For they don’t have any other option left! People get pissed off with those continuously popping-up forms and newsletter.

It is understood that you want leads and engagement for your website, but as per a Top SEO Company India, you are actually losing them? It is true you get new email subscribers and leads, but they don’t buy your products and services, right?

Why not try some other ways to have increased leads and conversion rates? Yes, there are certain alternatives for your motive. Let us discuss about some now.

1. Create valuable engaging content, rather than pop-ups

If your intention is to attract more audience with your content, why don’t you try developing high-quality content upgrades for seo services?

This is what Neil Patel and Brian Dean do in their blog posts. They embed a content upgrade right there in the blog posts.

You must be thinking, what’s so nice about it? Well, by displaying a PDF upgrade for your content, people who actually want the information will provide you their email address and download the PDF file. This means you will engage a reader who has got interest in your products and services.

You know how helpful it is?

This states that you will probably get a customer who could even buy your products adding to your sales.

2. Start using NudgeSumo as an alternative

How about staying in front of your audience without pissing them off? Yes, it is possible. Start using NudgeSumo

How it works?

See, how the best SEO companies in India are planning to use it:

·        Unnoticeable call-to-actions: The writer of a piece of content posts with a call-to-action line.

·        Imply its actual value: It is important to illustrate the exact value of the added CTA. For now, it is the form of PDF file a reader can download which works as a content upgrade.

 

NudgeSumo not just allows you to get leads but also builds a relationship with the writer. For instance, if a sentence in an article is highlighted, the readers will see a Nudge box that initiates interaction asking for their feedback and requirement before submitting any information to you.

In case a reader answers “yes”, you can further ask them if they are interested to go through a follow-up article. By using Nudge, you also have an opportunity to ask for additional help of a reader. Just ask them if they could share the article, only if they liked it.  

You are not just increasing your content reach and generating anew lead, but also giving a chance to your reader for better engagement. It is something that would give them a sense of being valued by you.

 

3. Try including a subscribe form into your content

Yet another way to attract visitors and get leads from your website without exploding pop-up boxes every minute on their face. Why don’t you try incorporating a subscribe form directly into your content page? 

This saves you from Google penalty and ensures that readers are subscribing to you with their own will accord. These subscriptions are not forceful steps followed by your visitors because of the blocking pop-ups now and then.

Sorry, but I am just being real.

Here’s how you can do it:

From a survey conducted for these subscriptions, it was found that in a period of three months, the page got around 490 emails. On the contrary, the running pop-ups on the blog posts grabbed around 850 leads. Okay, I agree that pop-up leads were higher, but what about the click rates?

Email subscribers showed almost 38 clicks as compared to the 28 clicks of pop-ups. So, subscribe forms beat pop-ups in the race. Also, the overall engagement of email subscribes was higher than those who forcefully subscribed with pop-ups.   

This is why a Top SEO Company India is now adopting these alternatives to save their clients from getting penalized.

I must add, there are a lot of factors that play a major role for engagement rates:

·        Content quality

·        Time when mails are sent in a day

·        Time of an year when emails are sent

·        Subject of the content

·        User point of view for the segment

          However, most of the leads coming from pop-ups were unqualified and they produced lower overall engagement.

Finally, I would like to remind you that 2017 has already started and now it’s high time you start implementing interstitial removal from your website. The bitter truth is they are going to affect you negatively in the future. Earlier when pop-ups were new to people they didn’t realize how irritating they are. But now, they very well know about it and just get annoyed.

If you really want to generate good and effective leads, want more people buy your services and products, first make sure they are happy with you. As such, ask your SEO service provider in Kolkata to remove interstitial from your website as soon as possible.