Why Wrong Practices of SEO Company Can Cause You Google Penalty

After launching your business the thing that you keep in top priority is marketing and branding of your website. It is highly essential step that would give you return in long term. But, at times you to hire a Professional seo company in kolkata or in India to achieve top ranking in Google SERP.

Yes, Google has become over smart with its four musketeers – panda, penguin, hummingbird and pigeon. So, the moment you make a mistake, it’ll take strict action against your website and it can be fatal for your toddler website. So, be very careful and know which things you never should do while promoting your brand new website.

Keyword Stuffing

Though it is known to most of the net savvy website owners, they don’t know when google flags a website or web page as keyword stuffed. While the generic meaning was using lots of keywords in a small piece of textual content, today the definition has changed due to the latest algorithmic update. It’s not always the percentage factor anymore. Even a page with high keyword density can get a clean chit, while yours may get banned. Actually, it’s all about using the keywords naturally when it’s necessary. If in a text a keyword doesn’t fit perfectly anywhere, don’t use it and still you can get on to rank.

Short Text

Though the information in a piece of content is the most vital thing, as per an expert of a Reputed SEO Company in India, often you need to elongate the text. As per statistics, google pays more attention to longer content, than those 300 word generic posts. So, always put more information in a post and try to make it complete. Well, that doesn’t mean you have to make every post lengthy by adding lots of adjectives and articles. Quality still is the prime ranking factor.

Over Promotion

Actually, there isn’t any such term as over-promotion; but, we use it in special context. We have noticed that most of the novice SEO Executive keeps sharing same old post on the social platforms to get more clicks. But, so many link sharing won’t give you much SEO value. Instead search engine can treat it as link spamming and you may have to pay for it. Rather, try to post more articles on relevant and similar matter to attract new readers and that will benefit you double.

Tricky Text

We all have some time clicked on some links which claims something, whereas when we landed on the page, we didn’t find the information that we were supposed to get. Yes, these types of posts use tricky title or introductory lines which actually misguides the readers. Be very careful. You can befool the readers; but Google is highly smart to catch you red handed. Lot’s of websites get penalised by Google for such posts every day and that too without alarming the website owner about this.

Shallow Content

So, you don’t have a good budget and thus, you have hired some low cost writers. But, if they don’t have enough domain knowledge, they will provide you with content that lacks valuable information. Google doesn’t like such posts and would push your website even back in the SERP.