With live version of Facebook the largest social network of the
world has been successful in entering the live-streaming space in a better way.
With most of the new launches of Facebook product, there exist many
considerations for both brands as well as marketers.
Live – A High Priority
Facebook CEO and co-founder Mark Zukerberg has reportedly been
successful in making Live a high priority for engineering teams as well as
video-focused products of the company. Even after being a de facto chief, his
blessing does not guarantee success. In short, there is no guarantee that
whatever he throws behind will definitely receive significant attention,
promotion and investment.
It also implies the fact that Live is less likely to be abandoned
even if it encounters early challenges. SEO Services state clearly that Facebook holds the ability to pay big bucks to
celebrities when it comes to live stream. In order to drive adoption of Live,
it is courting celebrities who can contribute in popularizing live streaming on
social network.
Facebook – Offering Cash to
Celebrities for Using Live
Sheryl Sandberg, Facebook COO is also personally involved in talent
agency pitches. As per reports, Facebook is offering to pay cash to celebrities
for using Live. This is apparently the first time when the company reportedly
has offered compensation for adoption which reflects the importance of Live.
As per digital marketing services in Kolkata, live videos
are more likely to rank higher in News feed. Users spend more time watching
such videos rather than going for pre-recorded videos. This is the reason due
to which Facebook has updated the algorithm which governs News Feed for
prioritizing live videos.
Marketers are Looking for
Ways to Cut through News Feed Clutter
May be that the company calls this update to be a small one,
marketers are looking for ways to cut through News Feed clutter to have a new
tool that may help them to do so. As per Meerkat, the startup which helped to
spark the live streaming trend of today recently announced that it is pivoting
away from live streaming due in part to competition from larger social networks.
The distribution advantages associated with Twitter and Facebook
Live drew more number of early users to use them away from Meerkat due to which
it was not possible to grow as quickly alongside as planned. Fortunately,
marketers who jumped on the bandwagon of Meerkat must be in a position to apply
some knowledge gained for live streaming on Facebook.
Facebook, if used in a generous way can really
prove to be a wonder.
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