Impact of Google’s Change 4 AD Layout on Search Engine Optimization

Since the conception of Google in 1998, the company is still on its pathway of refining its search algorithm for having a better consistency between user intent and search results. Google plays an equivalent game where somebody will be a winner and somebody a loser.

Concept of Google AdWords

It is better to understand the concept about Google AdWords in order to have a deep insight with changes made by Google. In simple words, it is an advertising service offered by Google for businesses who desire to display ads on Google as well as its advertising network. This service is majorly focused on keywords.

New layout shows by Google shows our ads on top search results. They also have discarded ads completely on the right of search results, which is a major roll out. They show Product Listing Ads along with ads in the knowledge graph on the right hand side

Average CTR and Expected CPC

As per recent analysis, only 15% of clicks happen on side ads and majority of them are attractive that are visible on the top side. As per Google, the average CTR for right hand side ads is poor when compared to total and expected CPC inflation from major change is projected to be more profitable in terms of long run.  This is the reason due to which Google has removed these right side ads.

This change in the 4 ad blocks, right hand column which is now free represents an overall drop in ad positions. As per the MozCast data set the ads now max out at 7 per page and the total number of ad count across 10,000 searches are 25,755.  Before the implication of this changed ad layout, there were up to 11 ads on a search result page.

Same of SEO Services in India

The revenue of Google from advertisement is approximately $33.4 billion which implies that Google is making more money.  The change will be a positive one for paid desktop search and PPC marketers. The impact of the same on SEO Services in India is debatable. The continuous pushing down of organic listings will obviously be an issue for website manager.

The organic space is very important for businesses. For paid search advertisers, the change will surely drive up average CPC as the competition is on the way to increase. It must be ensured that you do everything to make the organic listing stand out. Embedding high quality images and videos along with sachems are feasible for website. Website owners focus mainly on creating a good quality website so that the algorithm of Google benefits them and rewards them.

Steps to Enhance SEO Ranking

There are several ways considered by Digital Marketing Agency in Kolkata in order to enhance the SEO along with helping your website to stand higher in search engines. Since SEO requires continuous maintenance similar to latest changes in AdWord layout. Following steps are required to improve SEO ranking:

·         Back linking

·         Google quality and unique content

·         Adding videos and images

Focusing on quality of content along with experience of user will let easy surviving in the competition.