Facebook Ads Marketing: Know 5 Essential A/B testing Tips

A/B testing is a key to keep a track of your marketing actions, especially for Facebook marketing. A/B testing helps you learn from your failures and Facebook marketing is something that needs close attention to achieve successful results. But, the question is how can you know about what’s working and what’s not? Well, this is what A/B testing does for companies of SEO India. Here are some effective tips for Facebook ads marketing to minimize your investments and maximize the returns.  

1.     Numerous Ad sets and adverts

It is true that the total number of ad sets and adverts is based on your Facebook marketing budget and the particular campaign. However, starting with multiple adverts and ad sets is a smart choice. Majority of Internet marketing experts and best SEO Companies in Kolkata believe in developing different audiences keeping it to three at minimum. Following this, they create three ad sets and at least 3 ads for each ad set. Remember, single ad set will cost you more and thus, it is better to A/B test your adverts within the cost.

2.     Image testing

A/B image testing can be a crucial part affecting your Facebook ads. You are not always lucky to find the selected image working best for your intended actions. Have a look at the images that work most for these ads as per SEO Company in India.

·        Images with people looking happy and smiling

·        Images of beautiful, smiling women

·        Less or not text images

·        Bright and attractive images

1.     Colour testing

Playing with colours is yet another way to test your ads on Facebook. Research shows that these techniques work and you should also ask your SEO services company in India to implement A/B colour tests. Do you know just a colored border when added as a virtual frame to your Facebook ads, can increase your conversions up to 100%?  

The standard colours like blue, red, green ads yellow work well for your Facebook ads. However, you need to use them wisely based on your ad type.

3.     Headlines testing

Undoubtedly, your ad image attracts a Facebook user to the ad, but it is your headline that compels one to take the action, desiring which you have created the particular ad. Before finalizing a headline for your ad, make sure you test multiple sets and then select one that perfectly resonates with your target audience. A Top SEO Company shows some research results for you:

·        Negative superlatives in headlines perform 30% better

·        Positive superlatives lowers the performance by 29%

Now, it is up to you what you want – positive approach and lower ROI or negative approach and higher ROI?

4.     Landing page testing

Very few marketers think of testing landing pages, especially in case of Facebook ads. But, as Leading provider of SEO Services India, we would suggest that you should also look upon these. If your motive is to generate higher conversions at minimal investments, testing landing pages is a must. Once you are done with ad image, colour pattern, headline and target audience. It is time to test them for different landing pages.

Finally, we would like to share some more information with you. Also learn about the exit rate of your web page along with the path your visitors choose for sales and bounce rate.