SMART way of SEO Services we must follow

As we see in business it takes time to grow it in proper shape to generate handsome profit. SEO is like that it also takes time to get into a proper shape to get attractive return from them. It is not that we will start SEO for our websites & start getting return with this service. 

Most of the businessmen loss their patient to continue this service after a few months but as per a Professional seo company in kolkata says that we should at least continue SEO Services for 6 months to maintain rank positions in popular SERP’s. 

If you do not have enough time & expertise, then you should go for SMART SEO Strategy.

What is S.M.A.R.T SEO Goal?

S= Specific

M= Measureable

A= Achievable

R= Realistic                  

T= Time bound

Goals: Specific

Sometimes we see that after ranking a keyword in Top position do not get enough return in respect of traffic, leads & sales etc. Specific Keyword ranking is often too large goal for Medium & Small Sized businesses. But an Expert of SEO Services of our company says that breaking it into small goals is more effective to achieve more visitors, leads & also sales.

Goals: Measureable

A goal which is not measured is absolutely value less. When a seo company provides seo services for their clients they always consult all related Data so that they can understand what the improvement against ranking keywords is. So it is again suggested to go for small goals to mark amount of traffic increased, what time traffic is increased, Demographics of customers etc. These measureable goals can help us to improve our business in a better way.

Some Measureable Points:       

1.     Checking ranks of organic keywords

2.     Checking ranks of Local keywords

3.     Trust flow

4.     Citation flow

5.     Link building

6.     No of links

7.     No of organic traffic

8.     Pages that generate more traffic

Goals: Achievable

How to know that SEO goals are achievable or not?

1.     Resources are enough to achieve these goals

2.     Are these goals can impact your business

3.     Resources are ready to deal to increase traffic

Goals: Realistic

Relevant is the term which is related to realistic goals. Relevant keywords are those which are closely related to the products you sell /services you provide. Content should be also relevant to these search terms.

Goals: Time bound

Set up all goals, monitoring etc. are time taking. It may take few years to achieve goals in this service. There is no such time frame in it. We have to take a make timeframe to achieve goals. Actually it is a challenge to stay focused on it. Our SEO Company can increase traffic with an affordable SEO Packages in India very professionally to reach clients goal.

A SMART way of SEO can deliver you a good result with in a time frame if it is done professionally. It cannot give you a magical result in a short time but help you make a winning goal which is achievable in a certain period of time.

In brief:

S = specific increase of traffic up to 20%

M= ranking of keywords are easily measureable

A= Improve ranking is achievable

R= Realistic ranking achievement

T= Achievement within 12 months

Google search algorithm is always changing & to stay updated always monitor if necessity change SEO Strategies periodically. 

Are You Aware of These Latest SEO Trends of Infographic?

With the changing trends of content marketing, infographic is dominating the field. However, there are changes also according to the times. Therefore, it is important to know the issues related with the changing infographic trends as a reputed SEO Company India suggests.

The marketing trends are continuously changing so does the trends of the SEO Services filed. Infographic has become an irresistible part of the modern content marketing. As per a senior content manager of a SEO Company in Kolkata, it is very important to fix an affordable SEO Packages while preparing a budget for Online Business Marketing. However, one must make a plan the overall infographic from the very start of the SEO Project.

Remain Visually Focused:

The purpose of an infographic is to exhibit data in a visual way. We see a considerable measure of infographics made that are simply enormous pieces of content with a couple of pictures tossed in. These are not successful at all in light of the fact that the fact of the matter is to recount your story outwardly. Indeed, you require content substance however that ought to be exceptionally negligible. Individuals are visual students and on the off chance that they needed to peruse a post about your subject they would search that out. Infographics are utilized to snatch consideration as well as to show data in a way that an extensive fragment wants to get their information.

Remain Focused:

Each infographic ought to have one principle center point. Remain on track and don't simply put together arbitrary actualities about a subject. These will regularly be difficult to concentrate on and if the theme ricochets around you will lose your perusers. You need somebody to peruse the feature of your infographic and not take their eyes off the screen until the point that they get to its base.

Compose a Great Headline:

Your feature is in charge of the accomplishment of your infographic. In the event that it does its activity effectively it will suck your peruser in seo services and get them eager to connect with your infographic. In the event that it sucks then you wouldn't get many eyes on your infographic. Your feature must be sufficiently short to comprehend with a brisk look and it have to sufficiently pop that somebody will stop in his or her tracks to peruse it.

KISS – Keep It Simple Stupid:

An immense slip-up many individuals make is running over the edge with their plan and information. The absolute most fruitful infographics include an exceptionally moderate plan. They have an extraordinary subject, incredible data and the plan streams well and are anything but difficult to retain. Indeed, infographics are visual bits of substance however the most out of control configuration doesn't generally win. Keep your outline basic and you will pull more intrigue while providing SEO Services in India & abroad.

Estimate Matters:

An infographic ought to give a better than average measure of data and totally pass on your message. Short infographics don't get the social sharing and republishing that bigger ones do. For another site to distribute your infographic (and connection back to you) they have to feel that it gives something of significant worth to their gathering of people. You likewise would prefer not to influence it so long that to individuals lose intrigue part of the way through it.

Make it Easy to Share:

It is astonishing what number of awesome infographics we go over that need sharing code. Indeed, most will have a social sharing device bar that enables somebody to Tweet it or offer it on Facebook, however shouldn't something be said about sites that need to republish it? Not exclusively will this assistance get you more introductions yet it is additionally an awesome method to win some brilliant pertinent connections. Incorporate html share code at the base of your infographic and ensure that it incorporate a connection back to your website.

By now, you have understood the matters that are important to make an infographic. However, the infographic also needs to be promoted in a proper way that can attract people towards it with the help of a Professional SEO Services provider in India.

7 Ways of Grabbing Optimum Benefit from Social Media for Franchising

Before moving directly to the topic, it is important to know about some basic terms that will help you extract the real meaning from the below mentioned relation between social media in franchising. First of all, what is franchising?

It is a legal way of growing a business offering legal rights to a person to use the business processes and model. Secondly, a question that strikes any normal person is who takes those rights and who is the one giving it away? Well, here is the answer to it: the person who gives away all the legal rights of a business is a “franchiser” and the one who takes it is the “franchisee”. If you have a business in Kolkata and want to search for a franchiser or franchisee, you must read the information collected for you in this blog.

Today, over half of the world’s population is relying on internet for almost everything. We are seeing digitization at its peak. So, why should franchising is left aloof from social media and the internet? In this blog, we have combined 7 ways to gain optimum benefit from social media for franchising.

1. Formulate the platforms

·        Try matching your business goals with the right platform

·        Choose relevant social platforms for your business

·        As per the Franchise development report, 2014, LinkedIn has become the central platform for franchise expansion as 40% of the total franchise comes from LinkedIn.

2. Prefer using B2B with B2C

·        Create a franchise offer page on Facebook including your organization’s official page.

·        Consult SEO India to redirect web traffic from official page to franchise page

·        For your franchise offers, Develop a separate YouTube channel 

·        Filter out the prospective customers from the huge list of fans

·        Send invitations to various franchise owners to share their success stories

3. Target your potential audience

Create your target audience by using a social media platform to develop more franchisees

·        Try focusing demographically, geographically and areas of interest

·        Use Facebook insights

·        Keep track of the events people are engaging in

·        Filter out the ones seeking opportunities

·        Search for common areas between your business and their interests

4. Keep an eye on competitors

You must know that even your competitors use the same platform for franchising as you do.

·        Try to learn from their mistakes

·        Follow their steps to create a more effective online strategy

·        Analyse their posts on LinkedIn and other platforms

5. Share content and stay updated

Social media sharing is an important part for business involved in franchising

·        Share relevant content on social platforms to reach the potential audience

·        Engage with an audience seeking career opportunities in franchise industry

6. Do not forget to check your references, ranks and ratings

·        Online reviews rank high for trust behind the brand sites and personal references

·        You should check the reviews about the business specifically when it is about franchising

·        It is not just a product or service, but a complete business model which you hand over to another person, so take careful steps before getting on to a decision.

7. Just go for it

·         If you are still thinking to go for social media for franchising, we would say it’s high time to do so. Just go for it and see the improvements.

·         Choose SEO Packages & take help from a reputed SEO service provider in Kolkata, as they have social media marketing experts to assist you.

·         You won’t be a master right when you start, understand that it takes time but you will definitely grow.

Additionally, you should think about:

·        Generating more web  traffic to your website via social media back links and links

·        Boosting organic ranking by developing various websites for franchising and YouTube channel creation

·        Building brand reputation by increasing social media presence that is, on Facebook, LinkedIn and Twitter.

Finally, we want to spread some awareness about ROI and ROE. Undoubtedly, ROI matters but for social media it is your engagement that draws you maximum profit. Thus, your long-term connections, ROI and ROE (Return on Engagement) have equal importance in social media.

Interstitial Update by Google Suggests Exit of Pop-ups in 2017

By now, all of us are aware about Google’s update for its mobile-friendly search algorithm in 2017. What will this update do? It will start penalizing the websites that show “intrusive interstitials” or in simpler words, the websites that display pop-up ads making it harder for mobile users to find and access a piece of content. So, it’s time for businesses in India and abroad, to modify and to upgrade skills of SEO India sooner. 

Why Google wants this update?

To keep it short and simple, Google’s motive behind this initiative is to allow mobile users easily access their required content, soon when they land on the web page.

Well, this might be sad news for you and the best SEO Company in India, if you are a marketer obsessed for leads and conversions.

Okay, let us come to the point. Marketers and businessmen also know how irritating are those pop-ups, but they still don’t stop displaying them. You think it will generate thousands of leads and a long list of email subscribers.

But, do you actually know why they even subscribe? For they don’t have any other option left! People get pissed off with those continuously popping-up forms and newsletter.

It is understood that you want leads and engagement for your website, but as per a Top SEO Company India, you are actually losing them? It is true you get new email subscribers and leads, but they don’t buy your products and services, right?

Why not try some other ways to have increased leads and conversion rates? Yes, there are certain alternatives for your motive. Let us discuss about some now.

1. Create valuable engaging content, rather than pop-ups

If your intention is to attract more audience with your content, why don’t you try developing high-quality content upgrades for seo services?

This is what Neil Patel and Brian Dean do in their blog posts. They embed a content upgrade right there in the blog posts.

You must be thinking, what’s so nice about it? Well, by displaying a PDF upgrade for your content, people who actually want the information will provide you their email address and download the PDF file. This means you will engage a reader who has got interest in your products and services.

You know how helpful it is?

This states that you will probably get a customer who could even buy your products adding to your sales.

2. Start using NudgeSumo as an alternative

How about staying in front of your audience without pissing them off? Yes, it is possible. Start using NudgeSumo

How it works?

See, how the best SEO companies in India are planning to use it:

·        Unnoticeable call-to-actions: The writer of a piece of content posts with a call-to-action line.

·        Imply its actual value: It is important to illustrate the exact value of the added CTA. For now, it is the form of PDF file a reader can download which works as a content upgrade.

 

NudgeSumo not just allows you to get leads but also builds a relationship with the writer. For instance, if a sentence in an article is highlighted, the readers will see a Nudge box that initiates interaction asking for their feedback and requirement before submitting any information to you.

In case a reader answers “yes”, you can further ask them if they are interested to go through a follow-up article. By using Nudge, you also have an opportunity to ask for additional help of a reader. Just ask them if they could share the article, only if they liked it.  

You are not just increasing your content reach and generating anew lead, but also giving a chance to your reader for better engagement. It is something that would give them a sense of being valued by you.

 

3. Try including a subscribe form into your content

Yet another way to attract visitors and get leads from your website without exploding pop-up boxes every minute on their face. Why don’t you try incorporating a subscribe form directly into your content page? 

This saves you from Google penalty and ensures that readers are subscribing to you with their own will accord. These subscriptions are not forceful steps followed by your visitors because of the blocking pop-ups now and then.

Sorry, but I am just being real.

Here’s how you can do it:

From a survey conducted for these subscriptions, it was found that in a period of three months, the page got around 490 emails. On the contrary, the running pop-ups on the blog posts grabbed around 850 leads. Okay, I agree that pop-up leads were higher, but what about the click rates?

Email subscribers showed almost 38 clicks as compared to the 28 clicks of pop-ups. So, subscribe forms beat pop-ups in the race. Also, the overall engagement of email subscribes was higher than those who forcefully subscribed with pop-ups.   

This is why a Top SEO Company India is now adopting these alternatives to save their clients from getting penalized.

I must add, there are a lot of factors that play a major role for engagement rates:

·        Content quality

·        Time when mails are sent in a day

·        Time of an year when emails are sent

·        Subject of the content

·        User point of view for the segment

          However, most of the leads coming from pop-ups were unqualified and they produced lower overall engagement.

Finally, I would like to remind you that 2017 has already started and now it’s high time you start implementing interstitial removal from your website. The bitter truth is they are going to affect you negatively in the future. Earlier when pop-ups were new to people they didn’t realize how irritating they are. But now, they very well know about it and just get annoyed.

If you really want to generate good and effective leads, want more people buy your services and products, first make sure they are happy with you. As such, ask your SEO service provider in Kolkata to remove interstitial from your website as soon as possible.  

7 Myths of SEO Services India Going Viral Unfold!

In today’s online trend, myths of SEO Services India are nothing to be surprised about. In fact some myths have received acceptance by most of us, but now it’s high time to get over these baseless speculations. I have planned to help you get through your false beliefs on search engine optimization. Here are some most prevalent myths about SEO.

1.     SEO is dead

As per the best SEO Company India this is to be completely baseless and unjustified thinking. This myth has in fact become one of the most searched phrases on Google and going viral. Yes, you can type it on the search engine to see the results. To clear your doubts, SEO is alive and would always be. It won’t vanish anywhere, not at least in the near future. So, you are doing nothing wrong implementing this technique for your business based in India.     

2.     Keywords is everything for right SEO

Well, it is something that has now gone outdated. The days are gone when SEO experts in India were completely dependent on keywords. Today, it is all about your content, service value for consumers and utility. Okay, I agree keywords are still a focused factor but not “completely”. Stuffing the web content with keywords is no longer in trend and you need to come out of it to get your strategies right.

3.     You are either at first rank or nowhere

Yet another misconception that occupies a businessman’s mind is “First rank is all that matters”. Please get off from this false belief; SEO is not only about getting placed at the first position. It focuses more on increasing your online visibility by generating traffic and brings your higher revenues ultimately. So, just stop being obsessed for the “first rank” and let your SEO service provider in Kolkata focus on the more important factors of optimization.  

4.     The more webpages, the better chances of a website’s ranking

It is absolutely a wrong assumption about search engine optimization. Let me make it clear to you that authentic SEO looks for quality and not quantity. Remember, having a less number of well-optimized web pages is far better than bunch of pages with poor content and design. 

5.     No use of image optimization

It was ages back when images were given least priority in online search on Google and other search engines. Today, a separate section in the search bar is fixed for images proving the above statement false. So, make sure you choose one of the best SEO company in India that is dedicated to improve image optimization by making them more appealing and keeping them in text format. You must also ensure that the images load faster on mobile devices.

6.     You can manage without mobile SEO

Majority of Internet users operate mobile computing devices while searching for a product or service. This is evident of the fact that maximum web traffic is generated through cell phones and other portable devices. So, if you are thinking doing SEO without a mobile responsive, you are on to the wrong path. Having a website which does not support for these devices is nothing but a crime in the current scenario. So, I would personally advice you to choose the best SEO services in India to optimize a mobile responsive website for your online business.

7.     Local SEO is not applicable for all

Local SEO targets the potential customers in your area. So, if you notice your business taking a fall by skipping local SEO, mind it, it is a problem in your strategy and not the concept of optimization. The technique helps you increase your web traffic and online visibility by improving your ranking in the local searches. I would say, just change your strategy or join hands with a new SEO expert.

These are the popular myths about SEO strategies that you need to overlook and reform your own concept of optimization. In case you want an authentic SEO assistance, contact S.D.SEO Services today and book your first free consultation.