Follow SEO Services in Smarter Way for Business Promotion

As we see in business it takes time to grow it in proper shape to generate handsome profit. SEO is like that it also takes time to get into a proper shape to get attractive return from them. It is not that we will start SEO for our websites & start getting return with this service. Most of the businessmen loss their patient to continue this service after a few months but as per a Professional Digital Marketing Agency in Kolkata says that we should at least continue SEO Services for 6 months to maintain rank positions in popular SERP’s. If you do not have enough time & expertise, then you should go for SMART SEO Strategy.

What is S.M.A.R.T SEO Goal?

S= Specific

M= Measurable

A= Achievable

R= Realistic                  

T= Time bound

Goals: Specific

Sometimes we see that after ranking a keyword in Top position do not get enough return in respect of traffic, leads & sales etc. Specific Keyword ranking is often too large goal for Medium & Small Sized businesses. But an Expert of SEO Services of our company says that breaking it into small goals is more effective to achieve more visitors, leads & also sales.

Goals: Measurable

A goal which is not measured is absolutely value less. When a SEO Company provides SEO Services for their clients they always consult all related Data so that they can understand what the improvement against ranking keywords is. So it is again suggested to go for small goals to mark amount of traffic increased, what time traffic is increased, Demographics of customers etc. These measurable goals can help us to improve our business in a better way.

Some Measurable Points:

       

1.     Checking ranks of organic keywords

2.     Checking ranks of Local keywords

3.     Trust flow

4.     Citation flow

5.     Link building

6.     No of links

7.     No of organic traffic

8.     Pages that generate more traffic

Goals: Achievable

How to know that SEO goals are achievable or not?

1.     Resources are enough to achieve these goals

2.     Are these goals can impact your business

3.     Resources are ready to deal to increase traffic

Goals: Realistic

Relevant is the term which is related to realistic goals. Relevant keywords are those which are closely related to the products you sell /services you provide. Content should be also relevant to these search terms.

Goals: Time bound

Set up all goals, monitoring etc. are time taking. It may take few years to achieve goals in this service. There is no such time frame in it. We have to take a make time frame to achieve goals. Actually it is a challenge to stay focused on it. Our SEO Services can increase traffic with an affordable SEO Packages in India very professionally to reach clients goal.

A SMART way of SEO can deliver you a good result with in a time frame if it is done professionally. It cannot give you a magical result in a short time but help you make a winning goal which is achievable in a certain period of time.

In brief:

S = specific increase of traffic up to 20%

M= ranking of keywords are easily measurable

A= Improve ranking is achievable

R= Realistic ranking achievement

T= Achievement within 12 months

Google search algorithm is always changing & to stay updated always monitor if necessity change SEO Strategies periodically. Feel free to comment on this writing & also contact us for any assistance.

What Are the Top Reasons You Should Hire SEO Services

Ask any person who has recently developed a website about their marketing plan, and in 70% cases you’ll get ‘social media’ as answer. Yes, as per top SEO Services provider, people still think that sharing their website on social medial platform is enough to get lots of buyer. But, the fact is it doesn’t even give you a good traffic. You need a full fledged search engine optimization.

Well, this is not the only purpose one should hire these experts. There are several other reasons. Here is a brief on that.

Promoting A New Website

As we discussed earlier, one need SEO to make their website visible in search engines. It is done through proper on-page and off-page optimization which improves the ranking of the website in various major search engines. The process is long and the result too. However, mostly people dislike it due to its slow result. Many people leave hope after a couple of months. But, everyone should know that Google has to monitor billions of websites every day and still several remains pending. So, the process becomes slow naturally.

Creating Brand Awareness

Digital marketing isn’t all about promoting a website for sales. It also helps a business in creating good brand awareness. Mostly the process followed for it is doing massive content marketing. It demands high quality and detailed posts on a regular basis and you have to explain every possible question that a visitor may have. This way you can help a visitor getting his or her answer which will help you creating awareness about your brand. Do note that this content isn’t used to promote any particular keyword. But, the whole content targets a point that is solely written to help a user.

Reputation Management

Often businesses face some bad time. And in this era of internet it doesn’t take time to spread negative comments about a failure of a business. So, it affects your future business as well even when you have fixed the issues. So, at this time you need to suppress the negative news by promoting good news. Yes, you can’t mostly remove the negative comments. So, as per an Professional SEO Company in Kolkata, you don’t have any other option than suppressing them. It takes time, but you can regain your old reputation by this process.

Seasonal Sales

There are businesses that have dedicated seasonal market. Whether it is cold-drink, ice cream, cake or something else, you have very limited time to sell your products. In such cases, digital marketing can give you a quick boost to you seasonal sales which will ensure faster ROI. However, traditional SEO may not be useful in such situation. You have to go for paid advertisement campaign along with long term SEO to get best possible result.

There are several other reasons when SEO can be highly useful. We’ll discuss on that some other day. Keep reading.

6 Most Useful SEO Tools for Professional SEO Services

When you are working as a SEO Company for you or for your clients, we have a need of 6 indispensable Tools to work with. If you have a budget then you can pay for the best seo tools to work with. But if you do not have that then you have to depend on some good free seo tools to work.

There are free seo tools which you can use as free as much as possible. Other tools are called Freemium tools which have free & as well as premium plans to use them. Here are 6 important seo tools which are used by most professional seo company in Kolkata, India.

First you have to create an account & then you can access to different seo tools freely. Some other options are like Keyword density analyzer, page comparison tool, PPC Keyword wrapper etc.

 It is a free tool for getting ranking just putting your Domain name. You can get 30 days free trial period for using it. It has four plans like Personal Plan, Basic plan, The plus Plan, The Enterprise Plan etc. You can choose one of them as per your requirement.

1.     Google Adwords Keyword Planning Tool:

Keyword planning is a most important factor for seo services. Google Adwords Keyword planning tool is a free seo tool. It is known that more than 70,000 people per month visit Google Analytics as a very good & reliable free seo tool. All most all SEO Company use this free tool for providing reliable seo services.

2.     SEO Book for Keyword Research & On-site Analysis:

Seobook is a website where you can have free seo tools to provide seo services to your clients.

3.     SEO Site Tools for On-Site Analysis:

Most SEO company uses this tool for quick website checking like, viewing Your PageRank, SEO title, Alexa Ranking, Domain & Page Authority etc. You can see Page Ranks of any page from extension tool bar & also can get rest information by clicking magnifying glass. You can also get for your own website on-page optimization tips under suggestions tab. Other tool bars like SEOmoz Toolbar (For Chrome & Firefox) and SEOquake (For Chrome, Firefox, Safari & Opera) are also essential for seo services.

4.     Open Site Explore for Competitor Back Link:

In seo services there is a need to check Backlinks of your competitors to fight with them. So you need to check your Backlinks & others. In this way you can understand what next you to do for your link building task.

SEOmoz’s Open Site Explorer helps you to get status about Domain Backlinks after providing domain name. You can also know about Your Domain & Page Authority. Free users are limited to three reports per day. You can also sign up for 30 days trial.

Moz image:

5.     SMErush paid service & Keyword Rank Analysis:

Free users of SMErush can have a report of 10 keywords after entering a domain name. You can see domains organic ranking, search volume, CPC, URL, % of Traffic generation & also what is the status of a keyword of the last 12 months.

SMErush is not just for competitor keyword research. It can be used to know that how your article directory is working for seo ranking. It also shows through a graph that how many keywords are ranking over the last several years. It also informs you about the hit of Panda attacked your website or not. If attacked then is it now recovered from that or not. Most of the Indian SEO Company uses this tool to provide this service.

In this graph, it is seen that Hubpage had a hit but they recovered their ranking well in a good position. Guest Users can get to use up to 5 domains per day. You can get a free Account to see more domains.

6.     Authority Lab for Monitoring SEO Campaign Results:

These are 6 Free & Preemium SEO Tools as per a experienced digital marketing company in India. Please comment if you have other favorites.

5 Plug-ins for SEO Services You Must Have in WordPress Sites

Word Press is one of the most popular CMS systems that can also be used as feature packed shopping platform. And the thing that most of the SEO Services company says is, plug-in plays the most vital role here.

Yes, Word Press has one of the biggest communities where you can find thousands of types of useful, lightweight and free plug-in for several purposes.

But, today we’ll discuss only about 5 plug-in without which your Word Press won’t be complete. Just go through the blog.

Admin Panel Security

As per statistics, every minute hundreds of Word Press website get hacked globally. Yes, it is true that this framework isn’t that much strong to defend hackers. So, with some effort and advanced knowledge, a hacker can break through the shield easily using automated bots. Thankfully, today we have several free Word Press plug-in that you can install and activate to protect your website from most of the automated and some of the manual hacking attempts.

SEO Plug-in

Marketing of a website is one of the prime concerns of a website owner. They spend lots of time and money promoting their website and reach it to the target audience. But, you must know that it starts with a good on-page optimization. Its little technical for any novice website owner and thus mostly they fail to optimize it properly. The good news is, you can now do all these like a pro by installing a free SEO plug-in. It will allow you to fix issues like search engine authentication, Meta data adding, alt tag fixing, title tag fixing, sitemap uploading, indexing data modifying and many more.

Speed Optimization

Even the professional developers often fail to maintain a good speed of your website. Actually they use several redundant data, heavy images and other things which eventually affect the overall performance of your website, says a reputed SEO company. As per experts, it can deter your visitors from opening your websites which can lead to very poor result in future. But, worry not! You can now simply boost the speed of your website by installing some website compresser which will reduce the website size and get control on the data amount over the net.

Email Client

Whether it is collecting queries and related data of your visitors or reaching your products and services to your loyal customers, email can play vital role in your website. So, it’s highly important that you use some simple yet powerful email client for your website. And that’s why you must install and activate one of many free plug-ins. It takes just a minute or two to customise them properly as per your requirement and thus you never should skip this step.

Exit Intent Popup

Even after having lucrative products, good price, high visibility and other positive factors, often customers leave your website without any action. But, you never should lose hope. Utilise this last weapon and you’ll notice remarkable result. Yes, exit intent popup. It’s a system which will show some of your best deals while a visitor will move to mouse to close the window and force them to take action. Haven’t used it till now? Try it.

Never Repeat These Mistakes If it is a Professional SEO Company

Website optimization dependably remains a critical viewpoint for the online nearness of any organization. In any case, the procedures and strategies of SEO have been changed throughout the years. With each passing day new sorts of updates are coming which is fundamental in particular. Nonetheless, there are some SEO Companies in Kolkata still adheres to the old conventional contemplation, which eventually lead them towards the ruin. Particularly, with the presentation of the Google murmuring feathered creature Algorithm, the customary ways are being changed a considerable measure.

The vast majority of the organizations and their SEO Experts are still hold fast to the traditionalist thoughts of keyword focusing on. In any case, it does not imply that there is no impact of good keywords though the proportions of utilizing the catchphrases are not stayed exceptionally vital. The new calculation is more centered on the purpose for picking the watchword and to legitimize the catchphrase by adding appropriate substance to it. 

Post use of the Humming bird algorithm there are huge changes has come in connection to the Meta labels. If there should arise an occurrence of non appearance of Meta portrayal Google used to grab words from the body and put into the preview snippets. In any case, Meta tags are yet important however, it has a less to do with the page rankings. The prime reason of investing quality energy in Meta labels is it helps both the customers and the web search tools to get a comprehension about the entire website in SEO Services.

Presently goes to an essential issue that is about the substance. One must comprehend that substance is the grapple, which makes the group of onlookers to stay with a specific site. On the off chance that you have resulted in these present circumstances far of the post, that additionally because you like the substance else you would not reach to here. Notwithstanding, content dependably not intends to have awesome compositions however whatever it would be something, which can truly draw in the gathering of people. The substance can come in the arrangement of picture, GIF record or a video. Furthermore Content should be more Educational as opposed to business.

Another critical slip-ups that typically rehashed by the SEO activities, is to put the solitary catchphrases in the different pages. One must comprehend that when somebody is going behind different quantities of catchphrases all through the site, the odds of being discovered additionally increments. On the off chance that a solitary catchphrase is utilized on various pages of a solitary site, the web index thought that it was hard to put the correct page in the list items. So meet an Experienced Company who attend SEO with an Cheap SEO Packages India to work for you to give the best shape of your business!

Another issue that is being looked by the professional SEO Company India so as to get positions is to being subject to a solitary hotspot for movement. It is extremely an awful idea that Digital Marketing specialists typically used to have while they set up the SEO for a specific site. In a time, where countless are utilizing diverse sorts of channels for correspondence, it is critical that a Search Engine Optimization must use these channels.

Are You Aware of These Latest SEO Trends of Infographic?

With the changing trends of content marketing, infographic is dominating the field. However, there are changes also according to the times. Therefore, it is important to know the issues related with the changing infographic trends as a reputed SEO Company India suggests.

The marketing trends are continuously changing so does the trends of the SEO Services filed. Infographic has become an irresistible part of the modern content marketing. As per a senior content manager of a SEO Company in Kolkata, it is very important to fix an affordable SEO Packages while preparing a budget for Online Business Marketing. However, one must make a plan the overall infographic from the very start of the SEO Project.

Remain Visually Focused:

The purpose of an infographic is to exhibit data in a visual way. We see a considerable measure of infographics made that are simply enormous pieces of content with a couple of pictures tossed in. These are not successful at all in light of the fact that the fact of the matter is to recount your story outwardly. Indeed, you require content substance however that ought to be exceptionally negligible. Individuals are visual students and on the off chance that they needed to peruse a post about your subject they would search that out. Infographics are utilized to snatch consideration as well as to show data in a way that an extensive fragment wants to get their information.

Remain Focused:

Each infographic ought to have one principle center point. Remain on track and don't simply put together arbitrary actualities about a subject. These will regularly be difficult to concentrate on and if the theme ricochets around you will lose your perusers. You need somebody to peruse the feature of your infographic and not take their eyes off the screen until the point that they get to its base.

Compose a Great Headline:

Your feature is in charge of the accomplishment of your infographic. In the event that it does its activity effectively it will suck your peruser in seo services and get them eager to connect with your infographic. In the event that it sucks then you wouldn't get many eyes on your infographic. Your feature must be sufficiently short to comprehend with a brisk look and it have to sufficiently pop that somebody will stop in his or her tracks to peruse it.

KISS – Keep It Simple Stupid:

An immense slip-up many individuals make is running over the edge with their plan and information. The absolute most fruitful infographics include an exceptionally moderate plan. They have an extraordinary subject, incredible data and the plan streams well and are anything but difficult to retain. Indeed, infographics are visual bits of substance however the most out of control configuration doesn't generally win. Keep your outline basic and you will pull more intrigue while providing SEO Services in India & abroad.

Estimate Matters:

An infographic ought to give a better than average measure of data and totally pass on your message. Short infographics don't get the social sharing and republishing that bigger ones do. For another site to distribute your infographic (and connection back to you) they have to feel that it gives something of significant worth to their gathering of people. You likewise would prefer not to influence it so long that to individuals lose intrigue part of the way through it.

Make it Easy to Share:

It is astonishing what number of awesome infographics we go over that need sharing code. Indeed, most will have a social sharing device bar that enables somebody to Tweet it or offer it on Facebook, however shouldn't something be said about sites that need to republish it? Not exclusively will this assistance get you more introductions yet it is additionally an awesome method to win some brilliant pertinent connections. Incorporate html share code at the base of your infographic and ensure that it incorporate a connection back to your website.

By now, you have understood the matters that are important to make an infographic. However, the infographic also needs to be promoted in a proper way that can attract people towards it with the help of a Professional SEO Services provider in India.