5 Simple Yet Valuable Tips to Get High SEO Ranking in 2016

SEO is a very common technique used by the top SEO Companies in India in order to come at the top of the search engines list when related keyword is being put in the search bar. In order to come on the top different techniques are applied by the organisations. Here in this post, 5 such things are going to be discussed that helps an organisation to be on the top in search result list.

Search engine optimization or commonly known as SEO, is one of the very common technique applied by the providers of SEO Services India in order come to the first page of the search engines. However, it is not now limited to the very old concept of stuffing some keywords into site and publishing it over the web. The SEO market has drastically changed and new techniques are playing their role in order to change the SEO games. In this post such 5 tips will be discussed which are going to set the trend for SEO market in the coming years. So here are these 5 unique ways.

Social Media: Yes, you hear it right absolutely. The contents over the social media such as Facebook, twitter or Google plus, are going get more prominence than other conventional techniques. There are near about 75% of the best provider of SEO Services in India are using this in order to enhance the SERP ranking of the product. In the coming years also the marketers will use all the tool kept in the pocket to make Facebook posts or the tweets in order to gain a higher ranking. Even a trend is seen for a while that when one is placing a search word in the search bar the result brings the postings of the Facebook and trends of the twitter.

Put Video: It is always being a conformed truth that audiovisual matter creates a more impact on the human psychology than of anything else. A post with a picture in the social media will create more impact than of a plain two liner. Whereas the effect will get increased while the same post will come with a video. If anyone will closely watch the Facebook trends, can find that videos are more trending than of the pictorial posts. It engages the audience more by adding the entertainment quotient to it. In addition, search engine like Google are focusing more on the search results that are blended with diverse search results.

So SEO Company India are grabbing this particular trend and try to engage the audience with the video contents rather than other type of contents. However, mere uploading the video content will not help the organisation, as it needs to be blended with proper techniques.

Be on Mobile: The use of the smart phones are being increased a lot in the recent years and SEO market cannot under estimate the presence of mobile internet users. With increase of smart phone users people are searching the items on the mobile before they are making the decision of buying it. Thus one must make the website responsive one in order to give a better experience to the phone users rather than of doing anything else. In the last year, it has been observed that a lot of organisation made their web presence customised along with the mobile users. Providers of best SEO Services in India must also strategise their thoughts to make the search results mobile friendly.

In addition, with the advanced algorithm of the Google search engines the mobile friendly sites are getting higher ranking than the non-mobile sites. Therefore in order to get an edge over the competitors one must take this in check list.

Voice search: Nowadays people are more of multi tasking than of the earlier people. For instance, one is driving and trying to give the order of a pizza while he will reach home. Earlier either he has to stop the car and order it or only can order after reaching home. However, with the popularity of the Google voice search application now the websites are featuring more or less the same feature to give the customers the ease of ordering something through voice commands. Even the Domino’s a popular pizza brand has also included the feature. Thus, the SEO analysts must refine the keywords that are going to be incorporated in the sites.

It has been found in some of the latest surveys that nearly a 36% of the adults used use the voice command to search something while watching TV and nearly 59% of the teens are using it. Thus it shows that in the near future this one is going to be a sure trend setter. Best SEO Companies are now focusing in this point very much.

Keyword Dependency: Keyword is truly a basic issue which has an important role in the SEO marketing. However, the use of keyword in the headline is not at all remaining important. For an example, suppose one have to use the key “Best SEO Company”, they do not have to repeat the phrase for three to four times rather one can use words search as search engines optimization and Google or other search engines will easily recognize that. It shows that the dependency on the keyword has lesser. Most of the queries are becoming specific thus, it is also important for the SEO writers that to write contents based on those aspects.

Therefore, in this particular post I have written about the latest 5 trends in the SEO markets. These are some of the issues that one must take in mind while they are creating content based on these or doing SEO for it. However, the algorithm is getting updated in frequent manner and the top SEO Company as well as content developers has to adapt the new trends as quick as possible.

5 must have SEO services for the small cap business ventures!

With increasing use of internet in the modern business field, SEO Company has become an important part for any business ventures. However, in case of small business ventures in India or other places it becomes more important when they are joining e business as based on the success of the venture they can build the future plan. Here is list of some important professional seo services features that a business venture must have.

The use of internet has increased in the recent time in a large way and having a web presence becomes very crucial in order to get the success. However, most of mid cap and big cap companies are already in the field of SEO marketing. Now it is the time for the small cap companies to join the crusade. One will surely like to hire the best seo company in India in order to get the best result. However, when a company will reach to a top SEO company they will point out a thousand of errors in your present site and way of operation.

A small cap business owner, who hired seo services in India pointed that it is confusing at some point of time to understand that how to cope up with these problems. Thus, in order to overcome such confusion, here is the list on which one must focus on while going for the first time with SEO.

Searching Right Keyword:

 
In order to come on the top of search engine listing, it is important to focus on the right and proper keywords. The traffic on Google can only be increased with the selection of right keywords as we know once the traffic will start to flow, the ranking itself will boost up. However, to get a right amount of traffic, one must have at least one to two keywords in each page on the domain. However when it comes to selection of keyword one must keep three important things in mind. 

First is that one must consider a keyword which is not only relevant but also posses a commercial intent. Second issue is that the keywords must be considered on the popularity of  that keywords. Popularity here stands for that how many people used to search by placing that keyword in your locality.

Locality is important, as anyone is having a business in India and the listing is shown in US will not going to benefit the organisation rather it may bring down the rankings. Finally, one must go for the lower competitive keyword. As it is very important to be on the first five listing as 95% of the people used to click on that. One can use the word tracker tool for searching keywords also and discuss it with your SEO Company.

Create Good pages:

 
Once you have completed the research for the keywords, here is the time to redefine the pages as until the pages will have the proper keywords it is not possible for one to get the rankings. However, in order to get the ranking inform your SEO Company for best seo services to include relevant pages if you are not having them in prior. However, while making the pages one must make the page comprehensive one by giving it a proper length and size.

Plagiarised content is strictly a no in case of content creation, thus one must avoid copy pasting contents in the pages. Additionally, whatever the contents are going in the page must be of a high quality. Here, I am not talking about the written contents only but the images or the animations that are also there. 

A page must not have more than two keywords and try to make the contents of the pages relevant according to it. Finally do a mapping of all the keywords and ensure that all the proper keywords are being placed in the different pages of your domain. In order to have ranking one must follow the document type format, as Google used to use it in order to get the right ranks.

Optimize Your page:

However, it may also possible that one is having relevant pages for the website, and then it is needed that those pages must be optimized in a proper way. Search engines are basically the computers which need few clues to understand the matter of those pages of that site. Providers of the best seo services in India will do the needful in order to make the pages relevant while the search engines will try to find the related contents. However, one must check the followings in the pages. The pages must include proper title tags.

The contents must include the right keywords as well as variation and synonyms as most of the advance search engines can identify the word variations also. Anchor text must be optimized in proper way in the pages. Finally, one must understand that the content, which has no relevance, must be pulled out of the pages as it may increase the bounce rate. Thus through the ways one can have an understanding of page optimization. 

Link Building:
 

One of the most important factors of getting success in order to get higher ranking is to do a link building. Placing the keywords are not going to earn the proper rankings. There are several pages, which have used the same terms. Thus, it becomes difficult for the search engines to identify the one must placed at the top of the listing table. They used to identify the quality of that site by understanding and counting the number of links. There are both internal and external links, which plays immense role in ranking of the site. Thus, ask your SEO Company to give focus on the proper link building which must include quality links not quantity of the links. 

Do an Audit: 

Auditing is not only important for your business but it also important for the ranking of your site. In order to understand the proper issue Google has provided a number of tools, following which the SEO experts can understand that what the requirement for the website. However, it is more of technical issues thus it will be little difficult for the common people to get an understanding of these issues. However, I am trying make you understand in simple way. One must set up Google Webmaster Tools, which include the site map submissions and all. If there is any duplicate page or irrelevant pages existing, it will help you to identify this and remove them. Further, it will also help you to understand the load time too. 

Therefore, these are some aspects, which are very important especially for a start up or a small company, which is trying to enhance their web presence through SEO implementation. However, the post tries to make them aware of these issues, which is needed in order to go for the SEO for the first time. It will be wise to choose a local top SEO Company in India, as they are more aware of local listings, which is another issue that small companies must focus on. Additionally, one must hire one of the top SEO companies in India, those focuses on the mentioned issues.

5 top SEO Services trends to follow to rule Internet marketing

SEO still rules the internet marketing and is going to rule the e-marketing for the coming years also. However, there are certain techniques the marketers must include in order to get a higher SERP. The post focuses on some of the trends that are going to help you to be on the top.

We have past more than half of the year 2016, and at this second half of the year, we can surely identify the trends that are going to rule the e-marketing in the rest of the year or in the coming years. However, a company providing SEO services in India mentioned that in the coming years more of the companies even at the small scales are also going to avail the SEO services. The value of search engine optimization has been realized by the companies even in the era of SMO and paid ad services. However, these are some of the trends, which can surely help the companies in order to gain the right amount of traffic and rankings.

·         Social Content: Contents posted on the different social media such as Facebook, LinkedIn or Twitter is surely going to create buzz. There are nearly 75% of the total marketers used to be on the social media platforms in order to heighten the SEO marketing. As per the remarks of top SEO Company, Search Engines are going to display more of the social media contents on the pages. However, a question might arise that is it going to erase the thin lines between the SMO and the SEO strategies or not. Thus in order to make a mark on the search engine pages one must put the valuable contents on the social media pages.

·         Video Content: Beside the social media content, video content is another form of posting that is still going to rule the e-marketing business and the SEO rankings. It is a known fact that audio-visual mediums are more likely to engage as well as entertain the audience. Audience used to not only stick to these types of contents, but also they used share such things over the different social media platforms. A report done on Google listing states that nearly 62% of the overall searches are made by video listings. Additionally, if one would follow the latest trend they will find that Google presents a mixed search results. Thus, it provides a great opportunity in order to grab it through posting relevant video contents. It also has 41% higher click through rate than of the plain text content. All most all seo companies in India now prefer to market Video contents to get best results in SERP.

·         Go Mobile: However, in the last year it has been found that both the traffics in mobile and desk top versions equal to each other. However, in this year, the trends are tends to shift towards the mobile than of the desktops. However, one of the main reasons behind is the increasing use of mobile devises by the common people for searching purpose. Thus for rest of the year or the coming years, marketers must put focus on the mobile friendly SEO strategies. The new update by Google of Mobilegeddon, made issue serious and forced the marketers to take the mobile issues in a serious way. However, in addition one must also ensure that whatever the blogs or sites are there must be mobile friendly as it might have impact on the search engines rankings.

·         Go HTTPS: One may think that why it is not HTTP but HTTPS. The extra S is for the security purpose. Google has concentrated on the issue of shifting the security from the HTTP to HTTPS. However, as per best seo services provider in Kolkata, the websites, which has shifted to HTTPS, not only get the extra security but it also helps them in order to gain a boost in the rankings. Rather, Google officials are also twitting that one must go for the HTTPS. The strong SEO marketers not only shifted their sites to HTTPS but also suggested the clients to go for the HTTPS. It also secures the site from the hackers as the computer uses a code and scrambles the message, which cannot be read by anyone in between.

·         Voice Searching Command: A new trend that is playing a big role in order to boost up the SEO performance of the site is the Voice search. More and more people are going for the voice search option nowadays due a simple reason i.e.: it is convenient and safer. Additionally people are doing multiple tasking at a single time. Suppose one is driving in the car and wants to find nearby restaurant.  Earlier he has to stop and search it over the net but with the latest voice search facility they can easily give a voice command to Google for finding the nearby restaurant. All the major players like Google, Microsoft, and Apple are incorporating advanced versions of voice responsive assistants. However, in order to cope up with the particular facilities companies are developing sites with voice features such as Domino's incorporated voice-ordering facilities.

Therefore, here as per best seo companies in India, these are some of the latest trends that are making buzz in the SEO world. However, apart from the steps there are other basic things like proper content, mobile friendly applications, local SEO listings are also having their own importance on the boosting up the ranking of the site. Giving creative pictures can also attract the audiences also. Therefore, in order to stay ahead of the competitors, the SEO marketers must follow these valuable things.

How Facebook Advertise can be effective to grow your business?

Facebook is such a Social platform where you can invest a little amount for a great return. For cost effectiveness & great responses Facebook Ads are really awesome to all seo company in India.

There are different types of ad facilities for promotional issues at a very less price.

·        Page likes:

This ad is used to increase your audience for your business. But if do not target your audience & maintain engagement correctly, it may lead to wastage of time & money

·        Page Post Engagement:

It is an another type of Ad to increase Post engagement & to boost content reach

·        Website Click:

It is very effective type of Ad to increase click & as well as traffic to your website. Providers of seo services India use this ad which in turn helps in better ranking in SERP

·           App Installs:

For promoting an application related to your brand, it is very effective.
It can lead users directly to your app store with promotions also.

·           Conversions:
It is effective for lead generation & for E-commerce also. Here you have to install a tracking pixel to the site to know that how many members are converted to your customers. Best seo company in India likes this type of ad very much.

·           App Engagement:

For App promotion to the next level, it is beneficial to invest in this Ad
To increase engagement with APP owners & to increase it further, it is helpful.

·           Local awareness:

This scope allows you to set a specific target so that you can reach to your targeted customers without spending extra time & money.

Targeting Opportunities:

·        Custom Audience:

It consists of E-mail contacts through which you can reach to your specific targeted customers. It is very helpful for lead generation. You can use it in different way, like you can send e-mails to your LinkedIn connections making a list. All most all seo company in Kolkata likes to invest to these Ads for generating good results with seo services.

·        Lookalike Audience:

It is nice way to generate new targeted customers. You will reach to your customers as well as to reach new one who are similar in nature. It also helps seo services India, to generate great results.

Way of Targeting:
   

·        For having links, you can post a great content & post that to writers, journalist etc to get links.

·        For PR Exposure, you can target Media people like, journalist, TV Channels, News papers etc.

·        For increasing sales, you can target customers in your niche to convert them to your customers. Top seo companies in India like this way very much.

8 Awesome Tips to Create Ads in Facebook:

SEO India likes to use Facebook for promotional purpose, which also grow business & sales.

1.     Set a Goal: First you have a clear goal about that Ad & due date of that Ad.

2.     Specific Target: Be choosy about targeting audience & it should be narrower as much as possible to get effective results.

3.     Use Nice Images: Using great images can help you to increase sales of your product or services. Image size of 1200 X 628 is more appealing for your Ad.

4.      Ad Schedule: Time setting is important to get max. response. Select suitable time to get full output.

5.     A/B Test: Experience every Ad types & images to get the best out of them.

6.     Power Editor: For precise targeting, power editor is very helpful for bulk uploading & editing.

Be Creative: Look into the different Ads of your competitors. How they are doing & targeting their customers. As a seo company in India, we always prefer for these Ads to grow your business & increase sales.

For more information, visit the link Effective Facebook Marketing.

Statistics on Visual Content Marketing & Why it is Popular?

How to Increase Web Traffic to Grow Business with SEO Company?

This post is concerned all about traffic & how to increase it. Best SEO Company in India always focused on traffic generation along with seo services. Here we will discuss about different strategies for increasing traffic to your website.

All traffic is not at all equal. Some traffic generates very good ROI, which is much needed for your business. High traffic is good but if it not targeted properly, it will not work for you. Some important suggestions from SEO India are given below.

Guest Blogging:

It is a method used by bloggers to increase blog traffic, where one blogger post blogs to others blogs site. You can post your blog to others blog, or others can post blog to your blog also. As affordable seo services provider in India, we follow this tactic mostly.

1.     Guest posting is for Brand Reputation: 

It is a most important process for traffic generation. For a good writer it does not create any problem at all. It is fact that you have to post good quality blogs in regular basis. If you do in proper way, one day you will get a very good traffic for your business.

2.     Branding:

Ultimately your Brand reputation is an asset for your business. Main reason to continue blog posting is to establish yourself as an Expert in your industry.

You have to continue it for a few years & then you can leverage your reputation to generate revenue. It is good for search engine traffic, but as a best seo company, we advise you not to post in Low traffic & authority sites which may cause bad effects also.

Typical Guest blogging Problem:

In most cases people like to Guest post for siphoning traffic & convert them to their visitors.

But it is not the right approach. You should post good quality content so that readers can get values from them. When readers will like to get back to your blogs again & like to subscribe you, then only you will think that you are in right position.

Online Advertising:

Online Advertising helps to get instant click to your website. Online advertising is getting popular day by day. Online Advertising is a great way of traffic generation. There are two things to acknowledge, when you create Advertisement Campaign. One is to target audience & to design Advertisement.

 It is advisable to test Ads. Start with investing small amount per day basis & continue it for 6-7 days. For B2B target, LinkedIn is the best, as more than 80% members are decision makers. LinkedIn audience has 2X buying capacity in web audience. But if you target for B2C audience, Instagram is the best choice.

Blog Commenting:

It is another way of generating traffic to your website. Best seo services provider in India follow this point very seriously. Points to note before commenting blogs as mentioned below.

·        First to choose the sites, which are related to your niche.

·        Avoid commenting to your competitors sites.

·        Leave comment in this way that it carries value in it.

·        If there is any question, answer it thoughtfully.

·        Showcase your expertise, so that readers get interested to see your profile & to visit your website.

·        Do not use Business name & mention your Name as commenting name.

·        Use your good Avatar where it is possible. It will create faith on you.

Social Media:

Social Media has a good impact to generate traffic as well as to increase sales too. Now more than 75% companies have own social media team & more than 50% B2B marketers claim that they have generated leads using social media.

For content marketing, it should be the primary focus to add value to your contents so that readers get help from your content & wish to visit your company. Do not post same message again & again, as it looks like a Spammer. As a Top seo company in Kolkata, we follow these points as mentioned below.

Tips to avoid this posting problem:

1.     First time post Plain blog post with normal blog title

2.     Second time post link, with title as asking  a question

3.     Third time, like Quote Sharing style

4.     Forth time, cite a fact statistics way

Different people click links in different way, some of them looking at statistics & some of them for curiosity etc.

These are the ways; you can use them for traffic generation for your business. If you have other options, do not forget to comment.

Correct Procedure for Implementing HTTPS for wordpress sites

People now-a-days can be very much assured of the fact that each and every kind of businesses that they can come in contact with available online. Businesses open up in the various websites to keep up with the modern world. The WordPress is one such site that many people opt for when it comes to the point of them owning a website. SEO Services in India is the best solution for having this service perfectly.

Anyone knows that the SSL certificates are the almost necessary for any website. These are also known as the https. If a businesses is planning to go on and have a website when definitely we need to have the SSL certificates.

But before anything people should definitely know that why the SSL certification is required?

It is no mystery in that security is one of the main important things that can actually help anything grow. So why one would not considered the SSL certification for the website as the main priority. Encryption of the data that is being transferred between the user and the websites is of very much importance.

People should understand the fact met with the help of cryptography securing the sites has become the most essential thing. There are many people who actually sells the SSL certificates and buying from them can be the best thing that a person can do. Professional SEO Company in India can help you in this matter.

What the https is specialized?

Specialization of the https is to prevent any form of sniffing. Sniffing is a technique that most of the hackers basically used in order to hack through the data of the traffic that a website gets.

How does this happen?

With the help of the https on the SSL certificates the hackers may somehow be able to get the hands on the transmitter data even. But then they do need to have the very secret key to know all the details.

But with the presence of the https the fail at doing so and because of this very reason they cannot get any type of information at all.

So what are the steps to be followed for implementation of the https on a WordPress website?

The first. Should be and SSL certification should be both. The very next step actually refers to the step where the confirmation of the SSL usual is required. Then one should always manage to change the WordPress settings and then be right their “htaccess file”. Last but not the least people need to submit these to the Google or Bing.

Best suggestion is if people hire a SEO company for this job to grow their business.

Why technical elements to consider as SEO ranking factors

Technology is one of the main elements of SEO companies. The main principle on which the SEO Services India runs is the technology in itself. Therefore the rise of Technical elements take place and these have extremely firm grasp on the SEO companies as well. These elements should be implemented extremely nicely only then the SEO services can perform the best.

Also the keyword searches of the domain will practically not be applicable as Googlebot will not be able give an authority certificate to the webpage.

There has been multiple studies that actually proof that decides that have very much high ranking and as well best performers always have few of the very common technical aspects common that they bring into use.

The various aspects of technology that one should be talking about:

The following are the various aspects of technology that one can come around with when it comes to the SEO Company in India:

Https: The Hypertext Transfer Protocol Secure, also known as the https is actually what the website should always have. This actually very much means that if this particular prefix is there in the URL then it is definitely secured and encrypted.

The speed of the sites: The User experience is something that should be definitely concentrated on why the creation of this site. This is the exact reason why the speeds of the page loading are so much important. People should concentrate on the speed of the site as if it takes time to load the page people may get frustrated of the site and go over from there. As a Top SEO Services provider in India, we care for it.

The crawling feature: The crawling feature is one of the main things of the site must have under any condition. It is only because of the very fact that the Google bot can actually crawl into the site to question about its authenticity can it get its necessary ranking. If it cannot do the same then definitely the site will not rank.

The using of flash: Flash is really something that can attract any visitor any point of the time. It can be called as one of the most fastest as well as the informative thing that a website can use. But at times the flash maybe a disadvantage too. The reason is because of the flash the site may take some time to load which way frustrate the user in the process.

Structure of internal linking: The internal linking is one of the most important things that is avoided by most of the website uses. Internal linking whereas can be the most profitable one in increasing the sites ranks. If the sites have interlinked pages then definitely the rank will increase in itself.

Understanding the domain: Nowadays the many people uses various kind of domain names. Not that they are bad but most of the time they can be confused as the spamming websites. Understand this will definitely help the website owners in the best possible way.

The Top SEO companies definitely provide people with this kind of services and they make sure that the technical elements are right where they should be.

Google Analytic Metrics - How To Monitor for SEO Services!

The performance of a website is probably the only thing that can actually make the businessmen worry the very most. And how can one know that weather or not the website is working perfectly? Well through the very Analytic. Each and every good SEO Company in India is seen using the very same without any problem.

The Google Analytics are the best way to know all about the status of the website. The traffic details as well as the very details of the channels or that of the channel goals can be easily recognized by the very Google Analytics. The main problems actually arise when there are actually a lot of things to check. That way the owner will be really smart in terms of selecting the best methods for checking with the analytics. As best seo company in kolkata, we always keep a track with this tool.

There are seven various ways that one can actually keep a check on the analytics every day. The following are the various points for the very same, which are maintained by us as a provider of top seo services in India.

The 7 analytic metrics that should be kept in a check:

The following are the 7 most important analytic metrics that one should under any condition keep under the check:

·         The sessions and the users: this is one of the measured time limits. The sessions generally last up to 30 minutes and it is said to be completed when it comes to the very customers using the website for at least the least of 30 minutes.

·         Knowing the new and the returning visitors: each and every business needs it visitors to be new as well as returning. The Google analytics can actually help in recognition of the both and thus giving the owner an idea that how to improve or either they are doing just fine?

·         Sources of the traffic: The sources of traffic are important. The Google analytics help the user in detail with this very point too. The traffic can be of four types like the organic or the referral or the direct or the social.

·         Knowing about the bounce rates: this helps in seeing that how many customers are actually leaving right after visiting the very page? Knowing about the bounce rates helps in identifying the little mistakes that persists. This is very important though. Best SEO Company in India always follow this tool to provide seo services.

·         The duration of the average session: this is again one of the most important things people may come around with. It is important calculating that how much time the customer actually spends on the website actually on an average.

·         Keeping a note on the contents: in the websites there are various pages as well as the various contents. It is high time for the companies to understand that which is the best suited to the audiences? Affordable SEO Services India can actually help you very well regarding this matter.

The rate of conversion: it is one of the most important metrics that people can actually come around with. It is the exact data of the visitors who come to the website and complete the exact action that is desired by the website. These analytics can be definitely the most useful to the companies if they do their research well no doubt.

Checklist To Find Out That Why The Rankings Are Dropped?

The rankings are absolutely important for a website to get recognized in the very first place. But what happens when the rankings actually drop? At least for a well-established website? Well there must be a problem and that should be well understood in this particular situation.

Many of the time it may not seem possible yet it is very much possible to check that why did so happen in the very first place? Even if the rankings may have dropped only for only few times yet one has to be very sure that SEO Company in India should take a step for it.

There are few points if checked nicely can actually give the reason why the rankings have dropped.

The checklist that one should make:

The following are the few checkpoints that one should definitely go through if they want to find out the exact reason for the drop:

·         The penalties that may be manual or algorithmic: there at times the penalties can be a reason why the rankings may have dropped. These rankings should though drop on highly commercial terms or and there should always be a few affected pages that should be pointed by the suspect backlinks. The issue can also be because of the algorithmic effect.

·         The fundamentals that are technical: this is another point that should be looked into and never should be avoided though. This is the very basic thing that actually helps in controlling the crawling of the website. Not to forget the indexing too. The various elements like that of the no index tags or that of the canonical tags that are incorrect can make an effect. Find out that this is surely not the reason.

·         The surge in the new links: this is one thing that can actually lead to the fall of the rankings. The positive or the negative impacts on the website of the new links can actually be determined from the linking of the domains. If there is any kind of trust issue even though it is genuine then chances are that the website will be slapped with the “rank transition function” by the Google, and this will lead to the problem.

·         Re directions that are dropped: the situations can actually rise where the link equity can be found somewhere behind that of the redirects that are permanent and it is only because of the re branding exercises. If these are modified or are removed then they can create an effect.

·         Changes in the click through rates: the changes in these rates may not be that effective but they are still. The keywords actually matters a lot and people should understand that as time passes it will be evident that how these can actually create and impact on the rankings.

·         Changes in the site: this is another things that may happen. If the web developers manages to not inform the marketing or that of the other stake holders then definitely it will effect a lot. It is because of the scheduling of the crawls which again can be compared to the crawls.

·         The changes in the algorithms: this is another of the big factors. The algorithm updates were very much released by Google before the year 2015. The analysis for the identification of the winners and the losers were very much provided by the community of SEO.  The sophistication of the updates have necessarily become more sophisticated and thus they may create some kind of variation in the rankings.

·         The changes in the behavior of the search: this is again one of the most important things to think about. It may be not because of any internal fault. But may be because of the fact that the search engines wants to provide with some different kind of results to their users.

·         Links that are lost: as equally dangerous as the new links. If somehow the website is depended on the backlinks from the outside then definitely when they are unavailable that can be a problem for the website.

·         The issues of the servers: a breaking cache should always be looked into. People shouldn’t suffer the problems of server at all. SEO services India always checks all these points regularly and follow up so that situations like this do not arise at all.