What is Pay-per click (ppc services)?

 

PPC is an internet model is used to gain traffic to the websites. In this model, advertisers pay to the publishers when these ads are clicked / shown only. When anybody searches for products/services with some keywords then specific results are shown against that search terms or keywords. When ads will be clicked, then only some amount will be deducted from advertisers. Sometimes amount is deducted against an amount of impression when reached.

 

PPC model is used in different social media platforms like Facebook, Instagram, LinkedIn & Pinterest etc. If the Ad content is the best quality then the Ad cost will be least.

 

Why PPC is so popular?

 

If you are in a hurry to get immediate results/leads for your business then you should search for ppc services in kolkata

Now as we know that there are two big popular platforms, Facebook & Google Ads.

If you want to expand your business & get genuine leads then Google Ads is suitable for you.

For Google Ads a budget should be kept Rs. 10k-15k (approx.) per month. In case of Google Ads,

Ad cost is a little high but if you are not comfortable with this cost then go for seo services.

 

If you consider PPC Ads, Google Ads is the best for achieving best result.

There are different types of Google Ads,

• 1.      Search Ads
• 2.      Display Ads
• 3.      Video Ads
• 4.      Shopping Ads
• 5.      App promotion Ads
• 6.      Local business Ads etc.

Us these Ads type as per your requirement.

As per our suggestion, for Brand Awareness you should go for Facebook Ads & if you are really in search for leads then go for Google Ads.

 

We do both, Google Ads & SEO Services. For your any requirement can contact us M: +91 82400 86889 or Mail us: sdseo345@gmail.com

 

SEO Services is rather less expensive.

Advantages of SEO Services:

1. ·         It will cost Rs. 7.5k – 8k per month
2. ·         When ranks appear in 1^st pages against searching, it will stay longer.
3. ·         Ranks do not loss when Ads are stopped.
4. ·         You can target fully as per your choice anywhere I India & abroad.

So it is clear that SEO Services in Kolkata is still cheaper & more effective when ranks are concerned.

 

Advantages of PPC Services:

·         If you have enough fund then PPC ad is the best

·         Maximize your PPC budget, will give Max. leads

·         There are huge options to choose for creating Ad campaigns.

·         You can control Ads like anytime you can stop or start this campaign as per your choice.

·         You can change daily budget or bids anytime

·         Google Ads gives us full manual control over Ad campaign. That is why it is huge flexible.

·         Now Visual contents are very popular to Netizens. So if you go for Video Ads with good quality content, there will be a huge chance to promote your products/services. That is why YouTube Ads are so popular now-a-days.

 

As we are 10+ years PPC Services experience, we consult with our clients and then only we decide what type of Ads will be suitable for their purpose/goal. We use our expertise to choose right campaign & to create professional Ads for them.

If you have any comments, please write us freely & we will be glad for that. 

10 reasons to do SEO Services for Startup companies

 10 reasons to do SEO Services for Startup companies

SEO means search engine optimization. It is a most important part of digital marketing or online marketing for a business. There is lot of reasons to do seo services but here we will discuss only top 10 reasons for seo services.

1.    For long time online presence:

SEO Services is very helpful for having long-term ranking. If it is done properly then website pages ranks for a long time in a good positions. When people search any product or service they only follow the first pages of the search keywords. So it is necessary to maintain ranks within 1^st pages. Our seo company in kolkata is very serious about this ranking.

2.   Top Ranks in Search Results Pages (SERP):

You can do seo services in your own or with the help of any person but our suggestion is not do this with any confusion. Search for a provider of professional seo services in kolkata, west Bengal, who can give you 100% genuine ranks within 3-4 months.

3.   Economical than other process:

SEO Services is a ranking process which is cheaper than other conventional ways like Google Ads, Hording, Banner, TV & Magazine Ads etc. Small business owners also can effort this to compete with medium & big business owners.

4.    Low investment with low risk:

As investment is low so there is as such no risk at all. If you can wait 3-4 months with patience ultimately you will get a nice result with 100% satisfaction. You can get very good seo services company in kolkata, where you can discuss with them. They will help you & also advice you to achieve best ranks with your favorite keywords.

5.   Target Audience as per your choice:

You can target your customers as per your choice. You can also target any state or country as per your business requirement.

6.   Audit of website before SEO:

When our seo company starts a seo projects, we first audit our clients website carefully.

If there are any mistakes, we inform our clients accordingly. Also rectify all points to start seo service. There are many vital points to check for websites which cause many bad effects on seo. So website audit is must for our seo company.

7.   Do not disappear ranks when seo discontinues:

Suppose you continued seo for 5-6 months and achieved some keywords ranking in 1^st pages. After some time you discontinued seo for financial problem but ranks will stay for at least few more months. It will not disappear link Google Ads.

8.   Brand Awareness:

With seo services you can attain your net viewers & also can stay in front of their eyes. Your business will be visible to them 24X7 hrs. It acts as a brand awareness activities which is very much required for your business.

9.    Link building:

When a professional seo company do seo for a business, they create links with higher DA & PA. Higher DA & PA links helps you to get good ranks within proper time frame.

10.                 SEO Services with Experts:

All above advantages will be available only if you hire a top seo company in west Bengal. But be careful that seo company should be a really seo expert. If possible check their company domain (how long they are in this field) & their clients list also.

 ***    Be specific about selection of a seo company for best results & ranking

How to Promote Your Business on Social Media Effectively

 

Few years ago, we used to promote our business with old type of promotion, which was one way communication. Messages were sent to potential customers in one direction only.

Here I will discuss about latest trend of business promotion to get maximum benefits out of it. Our suggestion to our clients is to promote business online with digital marketing techniques. Now I will go to the specific topic that is Social Media Marketing.

Here I will discuss step by step, how to grow business successfully with the help of Social Media Marketing. The main benefit of Social Media Marketing is to have both way communications with the clients to understand their problems & to solve that properly.

1.   Create a Calendar:

We know that to complete any work successfully, first of all planning is required. So create a calendar to maintain all posting time & frequency properly. Systemic progress is always required on social media marketing activities.

2.   Choosing Social Media Platforms:

Next planning is required to choose suitable social media platforms which are really effective / suitable to your business. Select some good Social media Platforms & start posting quality content in a systematic manner.

3.   Video Promotion:

New trends of followers like to watch videos than text contents like blogs, articles etc. 1,300,000,000 (Approx) people watch videos per day & almost 5 billion videos are watched in a single day. From this information, it is clear that the popularity of videos is too high now. So create nice informative or entertainment videos to get huge viewers from YouTube or other platforms.

4.     Social Engagement:

Social media platforms are a huge pool of viewers, someone comes for entertainment & someone for business or others. If you want to promote your business on social platform, you have to be interactive. Focus on social engagement rather than direct promotion. Do regular post to connect people, to help people, interact with each other’s is must. Relation building is the main criteria, sothat they can ask for a help or you can solve other problems. In this way a good relation and trust is build up. Then you will get clients from them.

5.   Beware of over promotions:

For your business, a little bit of promotion is required but do not over promote your business on social media. If you post blogs 4 times in a month then you can promote business once in a month like this.

6.   Suitable Community:

Build a community which is suitable for your business. Stick to quality of followers than huge quantity followers. Community is to be suitable for your business.

7.   Quality content:

The main objective is to provide valuable content to your followers. Contents should be like that people can be benefited out of that. Contents will work like a magnet sothat followers come to you repeatedly to get valuable information for them.

Social Media is a huge pool of new people. Proper social media marketing strategy can lead you to a clean success. So plan accordingly to grow business to a great height.

Feel free to comment, if you have any suggestion or ideas on this topic.

 

Related Blogs:

How social media marketing works for business promotion

Grow Your Business with latest Promotional Techniques

Most businessmen start with a great hope that they will grow a huge business but after sometimes their dream fails. They do not get any opportunities to grow their business & ultimately get frustrated.

Here I will discuss about Digital Marketing techniques, which is very effective for business promotion & also will click surely for 100% business growth.

Let us discuss some important Digital Marketing Strategies below.

SEO Services: (Search Engine Optimization)
      

It is a basis digital marketing service that helps your website to rank top positions in search results. When any people search in Google with some keywords as per their requirement it will appear in search results but that appearance should be in the top positions sothat people can see that websites within top 10 positions or on 1^st page of Google search result.

When a website appears in 1^st page of search result then website traffic will increase. It is seen that top ranking websites of the 1^st page of Google search result get 50% traffic.

For professional seo services you can contact a seo expert company as soon as possible.

An experienced SEO expert’s team does these as below,

• ·         They first thoroughly check your website & do all seo related activities
• ·         Then check competition of your website with others in the same services
• ·         Thoroughly do on-page seo & also off-page seo services
• ·         Optimize all web pages & check mobile friendly or not
• ·         WebPages downloading speed
  
  

Social Media Marketing & Advertising:

Facebook, Twitter, Pinterest are good platforms to grow business. We have to grow a nice pool first rather than advertising on those platforms. Create a great pool of fun & interact with them. Try to help them sothat they can trust you & ultimately comes to you for your product/service. We can also use these social platforms for advertising to grow business or brand awareness.

PPC Marketing:

Pay-per-click or PPC marketing is the other way of digital marketing. This type of Ad. Is provided by Google against payment to them. When anyone searches with keywords as per their requirement then related search results/Ads. will be shown by Google. You have to pay each click for these ads. It is a good investment & also gets instant results. ROI (return on investment) is also good.

PPC campaign is very effective if campaign is set properly with proper keywords & will get good traffic.

Email Marketing:

Email marketing is also other way of digital marketing. You can send all latest information’s regarding sales offer, product/service updation etc. Email marketing can help us to keep all time touch with our clients.

Benefits of Digital Marketing:

There are many benefits of digital marketing like,

·         Cost effective approach for leads & increasing sales

·         Digital marketing actions are measurable & can be tracked all time

·         Always campaign can be changed as per records to improve actions

·         We can reach anywhere in the world for 24x7 hrs.

·         User’s date cab be used to improve targeting & promotional efforts

·         You may know that almost 80% American adults use smart phones & they use it for countless activities like social media, email & news updates etc. So you have great opportunities to grow your business at any time anywhere with digital marketing

·         Customers can interact with multimedia like interact with photos, Videos, Audios as per their choice.
  

So do not think 2^nd time for promotional activity of yours business. Contact a digital marketing company in Kolkata, India for best professional results.

Feel free to comment if you have any new ideas to promote business.

Follow SEO Services in Smarter Way for Business Promotion

As we see in business it takes time to grow it in proper shape to generate handsome profit. SEO is like that it also takes time to get into a proper shape to get attractive return from them. It is not that we will start SEO for our websites & start getting return with this service. Most of the businessmen loss their patient to continue this service after a few months but as per a Professional Digital Marketing Agency in Kolkata says that we should at least continue SEO Services for 6 months to maintain rank positions in popular SERP’s. If you do not have enough time & expertise, then you should go for SMART SEO Strategy.

What is S.M.A.R.T SEO Goal?

S= Specific

M= Measurable

A= Achievable

R= Realistic                  

T= Time bound

Goals: Specific

Sometimes we see that after ranking a keyword in Top position do not get enough return in respect of traffic, leads & sales etc. Specific Keyword ranking is often too large goal for Medium & Small Sized businesses. But an Expert of SEO Services of our company says that breaking it into small goals is more effective to achieve more visitors, leads & also sales.

Goals: Measurable

A goal which is not measured is absolutely value less. When a SEO Company provides SEO Services for their clients they always consult all related Data so that they can understand what the improvement against ranking keywords is. So it is again suggested to go for small goals to mark amount of traffic increased, what time traffic is increased, Demographics of customers etc. These measurable goals can help us to improve our business in a better way.

Some Measurable Points:

       

1.     Checking ranks of organic keywords

2.     Checking ranks of Local keywords

3.     Trust flow

4.     Citation flow

5.     Link building

6.     No of links

7.     No of organic traffic

8.     Pages that generate more traffic

Goals: Achievable

How to know that SEO goals are achievable or not?

1.     Resources are enough to achieve these goals

2.     Are these goals can impact your business

3.     Resources are ready to deal to increase traffic

Goals: Realistic

Relevant is the term which is related to realistic goals. Relevant keywords are those which are closely related to the products you sell /services you provide. Content should be also relevant to these search terms.

Goals: Time bound

Set up all goals, monitoring etc. are time taking. It may take few years to achieve goals in this service. There is no such time frame in it. We have to take a make time frame to achieve goals. Actually it is a challenge to stay focused on it. Our SEO Services can increase traffic with an affordable SEO Packages in India very professionally to reach clients goal.

A SMART way of SEO can deliver you a good result with in a time frame if it is done professionally. It cannot give you a magical result in a short time but help you make a winning goal which is achievable in a certain period of time.

In brief:

S = specific increase of traffic up to 20%

M= ranking of keywords are easily measurable

A= Improve ranking is achievable

R= Realistic ranking achievement

T= Achievement within 12 months

Google search algorithm is always changing & to stay updated always monitor if necessity change SEO Strategies periodically. Feel free to comment on this writing & also contact us for any assistance.

10 Best Tips for Improved YouTube Marketing strategy

All of us know that at present digital content is more popular than other type of content.
Videos are being most favorites to our audience within all visual contents. We can promote our small business or any b2b business to inform our audience for having good engagement. We have a great chance to promote our product, services, brand etc. through YouTube channel. First of all, we have to create a YouTube channel.

Today an Expert of our Digital Marketing Company in Kolkata, will discuss about the best YouTube marketing strategy to get max. benefit out of it.

1.    YouTube Channel Opening:

For making a good YouTube channel, we have to put profession content about our business, a Nice Channel art & a logo. We have to put information’s like all links of our website URL & also social media websites links to provide all sorts of information’s to our clients.

2.    Add & Share videos:

As per our niche, we have a produce good quality videos sothat our viewers like them & also get benefited out of them. If they think it is right place to subscribe, then they will subscribe your channel to get all new information’s about our products or services. Videos to post in correct schedule, also proper time sothat we can reach to max. Viewer’s with related content.

3.    Optimize Videos for SEO:

When our SEO Company video, first of all we have to optimize that video properly sothat people can find these videos when they search. We have to put title, descriptions & category in correct way. YouTube videos title should be short with proper keywords.

4.    Video Thumbnails, Cards & End Screen:

Video thumbnail images are a vital point to take care. We have to create an attractive description on a thumbnail images sothat viewers will be attracted to watch them. There are also two important actions we should attend, one is called CARDS, where we can attach topic related videos & another is End Screen, where we can attach some videos at the end of current video. Due to that we will get further view time from there.

5.    Influencer Marketing Campaign:

Influencer marketing should be the best part of YouTube marketing strategy. Some benefits we get from influencers are,

1. We can get a larger pool of audience
2. Can also get access to another creator
3. Chance of content diversification etc.

6.    YouTube Ads. Investment:

Normal way of submitting Ads in regular interval is a good practice. But to get remarkable response you have to submit value added videos. If we go for YouTube paid service, then we will get very good results from search activities. There are different formats of YouTube ads, just to choose from there. When people will search by text or voice, YouTube will show the relevant search results. It is a very effective way of online business promotional process.

7.    YouTube Channel Report Tracking:

After uploading videos, we have to monitor our video performance to analyze them. We have a great facility on YouTube that we can watch our video performance. To do that, we have to go to “YOUTUBE STUDIO” button & click, then we will land on Channel Dashboard from there, on the left hand top side, we will get “Videos” button. When we will click there, we can see all of our uploaded videos.

When we mouse over on a particular video, we will get four options like Edit, Analytics, Comments & view on that Video. When we will click “Analytics” option, then we will get all details like Overview, Reach, Engagement, and Audience.

Promote to other platform:

Another important way to promote videos is to submit to popular social media platforms to get more traffic & more views. Also to monitor our competitions on YouTube, sothat we can improve us as per present requirement.

So these 8 points are very vital to the Expert of our Digital Marketing Company in Kolkata for Video Marketing. If you have any better Idea, than feel free to comment on our blog please.

How SEO Services Trend is Changing in The Year 2020

Google has become enough matured. At this time if you try any unnatural or tricky method to promote your website, there’s a great chance Google will identify you and penalise your website, says an expert of a SEO Company

However, it doesn’t mean that you’ll take a method and will keep repeating it ‘properly’. That may not harm your business or website. But, that won’t help you anyway thou. So, you need to follow the trend set by experts to get the right result. Here’s a brief about that.

Focus Highly on Your On-Page

It’s not just about the meta title and description. Take page loading speed, micro data, mobile-friendliness etc in consideration. Invest lots of time and effort improving the UX of your website and make sure that the website opens very fast and supports most of the desktop and mobile browsers. Don’t ever spam your content with keywords. Keep it as natural as possible. And yes, go for paid SSL certificate as soon as possible.

Spend on Paid Advertisement

Digital marketing is a long term game. But, for branding or quick sale, you should spend at least 25% of your total marketing budget on paid advertisement campaign. It doesn’t mean that you have to start AdWord campaign. You can try other low cost advertisement platforms which will give you quick boost on search engine and provide you lots of genuine traffic. However, you must know that no advertisement campaign would give you long term benefit.

No Low Quality Backlink

Backlink is the ultimate goal of digital marketing, says a specialist of a Best Digital Marketing Company in Kolkata. But, that doesn’t mean you can achieve the benefits by adding any low quality backlink. You have to post high quality content at high PR websites to get good backlink. Don’t go after the number of links; but quality. It may take little time to get such links; but the result is highly effective.

Long and Detailed Content Always Work

Google loves content that people love. And people love content that gives them detailed guidance on their question. Yes, do good research before you write on anything and pack your content with all those information. Provide all the necessary information in it and make it highly interesting. We find a lot of content in the internet which are detailed, but boring. So, include bullet-points, statistics, quote and so on to make it interactive and useful.

Keep Regularity

One of the old and trusted method of good result in SEO is regularity. Don’t break the flow. Do all the activities in a rhythm and keep it up. No matter how much work you are doing, but make sure you are doing it on regular basis without any interruption.

Follow these steps properly and you can gain good result within few months. Don’t leave hope if a trick doesn’t work. Change your strategy and work again.

What Are the Top Reasons You Should Hire SEO Services

Ask any person who has recently developed a website about their marketing plan, and in 70% cases you’ll get ‘social media’ as answer. Yes, as per top SEO Services provider, people still think that sharing their website on social medial platform is enough to get lots of buyer. But, the fact is it doesn’t even give you a good traffic. You need a full fledged search engine optimization.

Well, this is not the only purpose one should hire these experts. There are several other reasons. Here is a brief on that.

Promoting A New Website

As we discussed earlier, one need SEO to make their website visible in search engines. It is done through proper on-page and off-page optimization which improves the ranking of the website in various major search engines. The process is long and the result too. However, mostly people dislike it due to its slow result. Many people leave hope after a couple of months. But, everyone should know that Google has to monitor billions of websites every day and still several remains pending. So, the process becomes slow naturally.

Creating Brand Awareness

Digital marketing isn’t all about promoting a website for sales. It also helps a business in creating good brand awareness. Mostly the process followed for it is doing massive content marketing. It demands high quality and detailed posts on a regular basis and you have to explain every possible question that a visitor may have. This way you can help a visitor getting his or her answer which will help you creating awareness about your brand. Do note that this content isn’t used to promote any particular keyword. But, the whole content targets a point that is solely written to help a user.

Reputation Management

Often businesses face some bad time. And in this era of internet it doesn’t take time to spread negative comments about a failure of a business. So, it affects your future business as well even when you have fixed the issues. So, at this time you need to suppress the negative news by promoting good news. Yes, you can’t mostly remove the negative comments. So, as per an Professional SEO Company in Kolkata, you don’t have any other option than suppressing them. It takes time, but you can regain your old reputation by this process.

Seasonal Sales

There are businesses that have dedicated seasonal market. Whether it is cold-drink, ice cream, cake or something else, you have very limited time to sell your products. In such cases, digital marketing can give you a quick boost to you seasonal sales which will ensure faster ROI. However, traditional SEO may not be useful in such situation. You have to go for paid advertisement campaign along with long term SEO to get best possible result.

There are several other reasons when SEO can be highly useful. We’ll discuss on that some other day. Keep reading.

6 Most Useful SEO Tools for Professional SEO Services

When you are working as a SEO Company for you or for your clients, we have a need of 6 indispensable Tools to work with. If you have a budget then you can pay for the best seo tools to work with. But if you do not have that then you have to depend on some good free seo tools to work.

There are free seo tools which you can use as free as much as possible. Other tools are called Freemium tools which have free & as well as premium plans to use them. Here are 6 important seo tools which are used by most professional seo company in Kolkata, India.

First you have to create an account & then you can access to different seo tools freely. Some other options are like Keyword density analyzer, page comparison tool, PPC Keyword wrapper etc.

 It is a free tool for getting ranking just putting your Domain name. You can get 30 days free trial period for using it. It has four plans like Personal Plan, Basic plan, The plus Plan, The Enterprise Plan etc. You can choose one of them as per your requirement.

1.     Google Adwords Keyword Planning Tool:

Keyword planning is a most important factor for seo services. Google Adwords Keyword planning tool is a free seo tool. It is known that more than 70,000 people per month visit Google Analytics as a very good & reliable free seo tool. All most all SEO Company use this free tool for providing reliable seo services.

2.     SEO Book for Keyword Research & On-site Analysis:

Seobook is a website where you can have free seo tools to provide seo services to your clients.

3.     SEO Site Tools for On-Site Analysis:

Most SEO company uses this tool for quick website checking like, viewing Your PageRank, SEO title, Alexa Ranking, Domain & Page Authority etc. You can see Page Ranks of any page from extension tool bar & also can get rest information by clicking magnifying glass. You can also get for your own website on-page optimization tips under suggestions tab. Other tool bars like SEOmoz Toolbar (For Chrome & Firefox) and SEOquake (For Chrome, Firefox, Safari & Opera) are also essential for seo services.

4.     Open Site Explore for Competitor Back Link:

In seo services there is a need to check Backlinks of your competitors to fight with them. So you need to check your Backlinks & others. In this way you can understand what next you to do for your link building task.

SEOmoz’s Open Site Explorer helps you to get status about Domain Backlinks after providing domain name. You can also know about Your Domain & Page Authority. Free users are limited to three reports per day. You can also sign up for 30 days trial.

Moz image:

5.     SMErush paid service & Keyword Rank Analysis:

Free users of SMErush can have a report of 10 keywords after entering a domain name. You can see domains organic ranking, search volume, CPC, URL, % of Traffic generation & also what is the status of a keyword of the last 12 months.

SMErush is not just for competitor keyword research. It can be used to know that how your article directory is working for seo ranking. It also shows through a graph that how many keywords are ranking over the last several years. It also informs you about the hit of Panda attacked your website or not. If attacked then is it now recovered from that or not. Most of the Indian SEO Company uses this tool to provide this service.

In this graph, it is seen that Hubpage had a hit but they recovered their ranking well in a good position. Guest Users can get to use up to 5 domains per day. You can get a free Account to see more domains.

6.     Authority Lab for Monitoring SEO Campaign Results:

These are 6 Free & Preemium SEO Tools as per a experienced digital marketing company in India. Please comment if you have other favorites.