How User Experience Can Lead To Higher Google Ranking?

It is a fact the Google rewards the websites with better ranks on the SERP that offer a better user experience. Now, knowing the factors that make the user experience a better one is very important. According to the annual study of Search metrics, the most important factor certainly is relevant, quality and easy to understand content.

However, aspects of design and its usability are also important factors. Whether the design fits in between the content and the technical part of the website also plays a crucial role. How the content is displayed on the site and how well the website is optimized for the betterment of the users are also important factors.

1.      Responsive design:

Since more and more users are using mobile devices to search for their queries and get Google’s results for their searches, the websites that use responsive design to fit and adjust the site to the mobile devices are getting hire ranks in the search engine result page.

Studies have shown that 30% of the websites ranking on the top 30 position on Google SERP, are using responsive designs. This study includes only the responsive designs from common JavaScript patterns. Hence, the actual numbers with other patterns will be much higher.

2.      Interactive elements:

The more interactive elements are added to the website, the better it will offer an experience to the user. As a consequence, better rank on the SERP is obvious. Professional SEO Services provider in Kolkata  always use buttons and menus in their website designs, so that the entire site becomes easier and more interesting and intuitive for the users.

3.      Internal links:

The top 10 websites on the SERP have increased their use of internal links from 131 to 150. Even the next top most websites that are ranked within 30 in the SERP have also increased their use of internal links from 115 to 132. However, the purpose is not to add more and more internal links to the site to get a better ranking. Google will not blindly rank you on top of the SERP just by numbering your internal links. The purpose is to guide the user as much as possible, by using internal links to relevant contents that will give them a deeper insight regarding your content and related subjects.

4.      Images:

The user experience is largely dependent on the use of images since they add to the better and stronger visual impact as well as increase the readability. Hence, websites that are seen on top of the SERP, the first 30 websites have increased their use of images by 25% within a year.

5.      Bullet points and unordered lists:

Due to the changing trend, Digital Marketing Agency in Kolkata  are using more and more bullet points and unordered lists to make the user experience even better. Since the bullet points make it even more interesting for the users to complete reading the content, it is considered to be a good way bettering user experience.

With these factors in mind, the SEO companies can easily make it easier for their clients’ websites to be listed on top of the SERP.