3 Ways to Transform Blog into a SEO Machine

It has been observed that over 80% blogs stagnate practically with no traffic and few readers. Simply having a blog does not guarantee result generation. The problem includes the way people are invited to participate.

Effective Ways to Convince People for Reading Blog Posts

•         Using an email list for distributing new posts

•         Purchasing of Google and Facebook advertising in order to drive awareness

•         Search Engine Optimization

Ways to Transform WordPress Blog into Search-Friendly Traffic Generator

Some of the most effective ways for convincing people to read blog posts include:

·         Sharing the same on social media

Utilizing all these options is considered to be ideal, but SEO Services get the highest number of votes each and every time.

There are 3 best ways to transform WordPress blog into a search-friendly traffic generator. All are free other than the time invested. Those ways include:

·         Installing a good SEO plug-in – The WordPress SEO by Yoast is one of the favorite and free SEO solutions. It makes it easy as red light, yellow light and green light. It must be ensured that simply installing this plug-in is not helpful in and of it!

There are many bloggers who stop at this first step. The real power lies in understanding the best way to use it correctly along with choosing the right keywords.

·         Going for in-depth keyword research – It is good to head over to the Google Keyword Popularity Tool and invest some time in keyword research for better understanding the keywords that drive most of the traffic. It is better to go for in-depth research to ensure that popular keywords are being used to suit the product, service and blog topic at the best.

In case of a local business, using of localized keywords like “az life coach” or “life coach in phoenix” instead of “life coach” will enable proper ranking. It is recommended to create a free account on Adwords and then research for keywords. Adding name of city and state will fetch local search results to review along with some great ideas for blog posts to fit. 

Google can be expected to bring up a list of other relevant keywords. Excel can be used to rank them from most to least popular. One will also get rid of unnecessary columns. The document must be saved for easy reference in the later stage.

·         Choosing one keyword to include the same in post permalink, title and first sentence – It is good to ensure that the WordPress has been set to name the page URL as the name of post by simply changing the settings. It will automatically put the keyword in post URL known as permalink. A company which provides Digital Marketing Agency in Kolkata consider it an essential component for SEO success.

The keyword must be relevant and appropriate. SEO magic happens after identifying the keyword on which focus must be done. It must be put into the trifecta of permalink, page title and page description. Putting the keyword in the field of Meta Keywords concludes the whole process.

It is better to adopt multiple ways for getting the maximum number of subscription from readers.

Missed Opportunities in Optimizing Content for SEO Services

The content brings out various functions that controls Search Engine Optimization (SEO) in delivering contributors on business functions. This has an existence, which brings business on individual’s part of common interest and delivering tactics on fundamentals programs that indicate with various website patterns and resource functions. As referred with missed opportunities that have a deliberate interest optimizes content where individual can rely on the fact that are:

Duplicated pages:

Some webpages are not adequate for customer’s usage as it consists of various types of duplicate material and entitled with stuffing keywords that make them not visible. The site links adequate, but not authentic to customer’s usage and can crash down at any moment of time. This has an advantage, which puts up a tagline with the searcher on internet who conveys various messages on optimized control among individuals.

Meta descriptions: 

The title tag and the search engine control puts up market opportunity where various Web Pages are written on bold format, which helps searcher to find matched criteria for every query. Moreover, the Meta description must contain a visibility that would be a sales piece. While the site has an open graphic system, puts Google to find descriptions through competitors result and argument basis. This technique is followed by all companies who provide SEO Services in Kolkata.

Monitoring Sitelink Regularly: 

We all know that site links are automatically generated by Google but still we all should have a close look on our website’s site link. Is it showing a targeted deeper URL or not.

Structured markup: 

It shows that rich snippets have a generated way in tracking various sites that are larger and visible to perform with search engines. This has a structured data that optimizes with use of templates and manages the controlled system effectively through various junk pages, which are unfamiliar to observe.

Analytical tracking: 

This section has analytical sense that observes marketing content on webmaster’s influence on website control. This balances effectively indicating the benchmark of traffic levels that can progress in using the site through tagline by the user or through search embedded confront.

Execution on video embedding: 

Videos are the best part in executing website content for Digital Marketing Agency in Kolkata but this does not find ideal conception. Hence, this has to run through proper encoded use of JavaScript in optimizing content on franchises with opportunity of the user and the port of title page linked on search belts.

Extraneous code: 

Some codes that come up in the page of the website or popping up some extension slows down the page randomly. This has to be track with proper plug-in to identify and remove it by using HTML code that user can enjoy service effectively.

No link on Sitemap:

Sometimes many companies find indexing of materials that are ascertain to use on Google index or literally used by the searcher on XML site map. Hence, this generates a high quality site where user can interface to create XML site with use of plug-in materials that can code search engine to browse properly. 

How User Experience Can Lead To Higher Google Ranking?

It is a fact the Google rewards the websites with better ranks on the SERP that offer a better user experience. Now, knowing the factors that make the user experience a better one is very important. According to the annual study of Search metrics, the most important factor certainly is relevant, quality and easy to understand content.

However, aspects of design and its usability are also important factors. Whether the design fits in between the content and the technical part of the website also plays a crucial role. How the content is displayed on the site and how well the website is optimized for the betterment of the users are also important factors.

1.      Responsive design:

Since more and more users are using mobile devices to search for their queries and get Google’s results for their searches, the websites that use responsive design to fit and adjust the site to the mobile devices are getting hire ranks in the search engine result page.

Studies have shown that 30% of the websites ranking on the top 30 position on Google SERP, are using responsive designs. This study includes only the responsive designs from common JavaScript patterns. Hence, the actual numbers with other patterns will be much higher.

2.      Interactive elements:

The more interactive elements are added to the website, the better it will offer an experience to the user. As a consequence, better rank on the SERP is obvious. Professional SEO Services provider in Kolkata  always use buttons and menus in their website designs, so that the entire site becomes easier and more interesting and intuitive for the users.

3.      Internal links:

The top 10 websites on the SERP have increased their use of internal links from 131 to 150. Even the next top most websites that are ranked within 30 in the SERP have also increased their use of internal links from 115 to 132. However, the purpose is not to add more and more internal links to the site to get a better ranking. Google will not blindly rank you on top of the SERP just by numbering your internal links. The purpose is to guide the user as much as possible, by using internal links to relevant contents that will give them a deeper insight regarding your content and related subjects.

4.      Images:

The user experience is largely dependent on the use of images since they add to the better and stronger visual impact as well as increase the readability. Hence, websites that are seen on top of the SERP, the first 30 websites have increased their use of images by 25% within a year.

5.      Bullet points and unordered lists:

Due to the changing trend, Digital Marketing Agency in Kolkata  are using more and more bullet points and unordered lists to make the user experience even better. Since the bullet points make it even more interesting for the users to complete reading the content, it is considered to be a good way bettering user experience.

With these factors in mind, the SEO companies can easily make it easier for their clients’ websites to be listed on top of the SERP.