7 Useful Tips To Make Your App SEO Friendly

Congratulations on building a great mobile app! Now what? Well, you need to do the same thing that you have to do after building a website, optimize it. For the app, you have to optimize it in such a way so that it appears at the top of the relevant app store. In simple language, what SEO is to your website, is ASO or App Store Optimization to your app. Like SEO, ASO has two components: On page factors which include app title, description, keywords and off page factors which includes downloads, reviews, updates, CTR etc. In this article, you will learn how to make your app SEO friendly.

How can I make my app SEO-friendly?

1. Choose your keywords with care:

Keywords are the most vital part of the ASO. Find out suitable keywords with Google Keyword Planner, Appannie etc. which will help you to find keyword suggestions with competition analysis. SEO Services in India or in any part of the world can help you with the subsequent steps that will follow.

Usually an app store allows 100 character for keywords so use it wisely. Avoid using spaces between keywords, instead use commas, write numbers in numeric rather than in words.

2. Include keywords in app title:

A recent study showed that apps that have keywords in title have 10% more chances to rank than those which don’t. Use the keywords in first 25 characters as much as possible because only these much gets visible to users searching apps on an app store. Don’t spam keywords, avoid special characters and plagiarism and do not use category name in title.

3. Understand the differences between the different app stores:

Keep in mind for which app store you are optimizing your app, whether it is Google Play Store or Apple Store etc. Have a look at the basic differences between the two:

Google Play Store:

Ø  App title space is 25 characters only

Ø  Include keywords within app description

Ø  Name of the app can be used 3-4 times in the description without disturbing the cadence of the content

Ø  Do not forget to integrate Google+ and when you link your app in Google Play listing, don’t forget to add the keywords within the link.

Apple Store

Ø  Create a keyword rich app title

Ø  With every app update, review the keywords and modify them if needed

Ø  See that there are at least 5 positive reviews for ASO in Apple Store

Ø  When using in-app purchase in ASO process, name the IAP relevant to the app and the category.

Similarly, if you are optimizing the app for other app store, understand the basics of optimizing and then optimize accordingly.

4. Update regularly:

Update your app frequently to stay at the top of the app. Offer user friendly updates with better features. Review your app title, description and icon every time you plan to update an app.

5. Ask users to give more reviews:

Encourage users to review the app. More positive reviews will help to leverage your app success. Negative reviews will affect your app ranking. Most app show pop ups from time to time to ask users to rate and review during in-app sessions.

6. Choose right visuals and screen-shots to encourage users to download the app:

Choose proper visuals and graphics to show the best features of your apps so that more and more people download it.

7. Reach out to bloggers:

 Approach bloggers to spread the word. Bloggers have good reader base and can influence them to use the app. When you launch an app, reach the bloggers of your niche and ask them to try your app and review it. If they are satisfied, they will also prompt their readers to download it.

Now that you have optimized your app to make it SEO-friendly, you can approach any Digital Marketing Services in Kolkata, Delhi, Mumbai or Bangalore for better promotion and marketing.

10 Tricks for Leveraging Mobile Marketing Efficiently

As per recent verdict of Google, presence on mobile is mandatory to remain in competition. Many Indian big e-commerce giants including Myntra, Flipkart, Snap Deal and many others launched their valuable apps for shopping against availing huge offers. The reason is an enhancing number of Smartphone users.

Successful Tricks for Leveraging Mobile Marketing Efficiently

Mobile marketing enables easy contacting of customers sitting at any corner of the world. Simply having mobile Apps is no more considered to be enough. In order to design mobile marketing strategy, some interesting mobile marketing tricks include:

·         SMS – SMS is considered to be among the shortest and sweetest ways of marketing. Offers, discounts and new launches can be easily conveyed through this process. But lengthy, boring and complex messages must be avoided. CTA’s in relevant and informative SMS can be inserted for further move.

·         Staying Current with trends and technology – It is good to identify some of the latest trends in social media like Instagram and Pinterest. It is good to ensure reaching the audience through these social media along with other popular channels. Updating of communication channels on time must be done.

·         No usage of separate domain for mobile website – Usage of separate domain for mobile website creates a bad impression about the brand as content may vary. As it will confuse the customer, it is good to avoid this practice and use only one domain.

·         Compatibility test – As different users take into use variable mobile devices, it is good to have a check of website on different devices, operating systems, screen resolutions and many ore. Approaching companies having storage of mobile devices for testing will also be a good choice.

·         Test navigation – Digital Marketing Services in Kolkata demand easy reaching to the customers. Hence it must be ensured that users are successful in searching the company name on Google map and easily contact the company. Links must direct to correct web pages. Minimizing screen scrolling will prevent easy distraction of the reader.

·         Utilizing pay-per-call option – Pay-per-call is considered to be among the biggest opportunities for advertisers having call centers. This will lead high benefit to mobile search as it will be on top priority. 

·         Maintaining elegance in email – Email is considered to be another most effective and cost efficient ways of communicating with audience. As most of the people access their email account on mobile, offering an elegant mobile experience from day one will be a great option. The initial welcome email must be optimized in a perfect manner.

·         Focusing mainly on Email design – While on the way to target mobile audience through email, it is essential to be more careful about email design, content as well as text. It is good to maintain one column layout design plus catchy subject line as it creates better experience for readers.

·         Using of social media – Company of  SEO Services in Kolkata clearly states that it is a good practice to send reminders to customers to follow the brand on social media like Facebook, Twitter, Google+, Instagram and many more. Tweeting about latest offers and promos including coupons will make the customers feel good.

·         Push strategy – Sometimes pushing the product enables better start for marketing of brand. People can be easily encouraged through notifications.

Good Luck! 

5 Major Reasons Why Twitter Moments Will Work

Twitter, the social media application, has recently incepted a plug in called Moments. Moments can curate and pick up best stories from their own tab and from publishers. So, here are the 5 main reasons why Twitter maybe looking to make an editorial streaming for it.

1.      all reluctant users can hop to Moments

Applications like twitter and Snap chat are always in the market to put in extra content from various publishers to lure in new users. Yes, a new website means adding new friends all the time to get some meaningful content.

Though Twitter holds a hashtag that displays the latest tweets but the initiative can give twitter the help to gather more users to its application. This at least according to an expert of SEO Services in Kolkata.

2.      It can keep the people indulged the application

External content helped Facebook a lot. Their users can easily share and see various external contents right inside the app. Video is such an example, and all of these things mean extra dollars.

Twitter is doing the same thing, i.e. allowing publishers to make their own content over the app. This helps twitter to be a place where— news can break and can also get noticed by everyone. The recent bite about the PM of UK and an animal is an example.

This does not suggest that the network would’ve made a Moment for the story, but many publishers (like Buzz Feed) got millions of re-tweets and views thanks to curating the story from twitter.

This is especially true for stories that have less relevance in the mainstream media but are still popular and intriguing to many net users. Twitter can make the most from its app if it can keep these types of trend going and circling over its own app.

3.      Moments can make extra adverts and money

It is believed that the move is not made from an economical or commercial point of view. But, this type of expression is quite normal with various network companies. Holding a stream can easily generate extra advert money thanks to additional space. For instance the work Snap chat is doing. Adverts can have larger time space, more depth and context.

At the larger picture, twitter’s rolling out with the BUY-Button for sellers can easily make profits from the Moments, as sales adverts can be flawless and extra relevant. A Digital Marketing Agency in Kolkata recently confirmed this assessment. 

4.      Will twitter give users a chance to make Moments?

Brands and the users are becoming from creative as more tools and applications are being developed by them.

Twitter is quite an easy application to use; however in order to keep up pace with the world and the rivals, it may have to allow users to make and use Moments.

This would allow increase in the usage of the service as people will commemorate moments and events just like they do it on Facebook.

5.      Snap chat will be under threat from Moments

There are 100 m daily active users of Snap chat, just shy of Twitter’s one-third monthly users. There is thing called Discover Tab on Snap chat that allows users to make stories and then share them with adverts. Twitter will now like to take the share of this pie. 

Professional SEO services- Its significance for inbound marketing

Why do you need professional SEO services to uplift your ranks in the search engines? Well, read along to know the answer. You may come across something really useful.

If someone asks you what is the importance of professional SEO services to boost ranks of your website, are you sure you have the answer? Well, many of you don’t. Some of you have faint ideas about professional Search Engine Optimization and its effectiveness in inbound marketing but then you also presume that you can do it all by yourselves. What is there to it, right? Just some content posting stuffed with relevant keywords, writing blogs and articles and linking them to your website that is all what SEO is about. No, you are completely wrong here. That’s anything but an effective SEO strategy. Yes, now you do need to know what does it mean by professional Digital Marketing Agency in Kolkata.

Keeping in mind the changing Google algorithms, proficient search engine optimizers carefully chalk out their strategies to provide good ranks to your website. Although these strategies vary from one digital marketing expert to another, some of the basic principles for optimizing search engines like Google are given below:

·         On page optimization which includes Meta tag and Meta descriptions.

      Putting up relevant keywords in the Meta tags, Meta descriptions and in alternate text for images pleases the search engine spiders as they crawl on your website. But yes, be careful about keyword stuffing. Your visitors should find concrete information in your web pages otherwise they are going to bounce away in no time.

·         Putting up the correct NAP (Name, Address and Phone Number) on your website also applies to the strategy of efficient search engine marketers. If you have a GLL account, well and good. Google prefers well organized sites over those which are not updated or organized properly.

·         Remove all bad links that do not work. Yes, this is an efficient search engine optimization technique that helps to enhance your website’s user experience.

·         Now coming to off page optimization techniques, writing blogs, articles and linking them to your website is no doubt the easiest way to increase your ranks in the search engines. But, also do not forget to bookmark your posts in the social bookmarking sites. This will further increase your ranks in Google. All experienced and professional SEO Services provider in Kolkata including social bookmarking as an integral part of off-page optimization.

·         It is risky to neglect social media optimization when you are dealing with inbound marketing of your products or services. Create a business page for your corporate site or service/product website and update it regularly. The more number of likes, comments and shares your post is going to get, the more chances are there for your online business to grow exponentially.

Thus, you can see it is nearly impossible to manage the digital marketing strata of your online business all by yourselves. You do need SEO company for the purpose. Go out and look for the best service provider in your locality. With the plenty of options, you are sure to get an experienced team of digital marketing experts to do SEO and SMO (Social Media Optimization) for your online business.

How User Experience Can Lead To Higher Google Ranking?

It is a fact the Google rewards the websites with better ranks on the SERP that offer a better user experience. Now, knowing the factors that make the user experience a better one is very important. According to the annual study of Search metrics, the most important factor certainly is relevant, quality and easy to understand content.

However, aspects of design and its usability are also important factors. Whether the design fits in between the content and the technical part of the website also plays a crucial role. How the content is displayed on the site and how well the website is optimized for the betterment of the users are also important factors.

1.      Responsive design:

Since more and more users are using mobile devices to search for their queries and get Google’s results for their searches, the websites that use responsive design to fit and adjust the site to the mobile devices are getting hire ranks in the search engine result page.

Studies have shown that 30% of the websites ranking on the top 30 position on Google SERP, are using responsive designs. This study includes only the responsive designs from common JavaScript patterns. Hence, the actual numbers with other patterns will be much higher.

2.      Interactive elements:

The more interactive elements are added to the website, the better it will offer an experience to the user. As a consequence, better rank on the SERP is obvious. Professional SEO Services provider in Kolkata  always use buttons and menus in their website designs, so that the entire site becomes easier and more interesting and intuitive for the users.

3.      Internal links:

The top 10 websites on the SERP have increased their use of internal links from 131 to 150. Even the next top most websites that are ranked within 30 in the SERP have also increased their use of internal links from 115 to 132. However, the purpose is not to add more and more internal links to the site to get a better ranking. Google will not blindly rank you on top of the SERP just by numbering your internal links. The purpose is to guide the user as much as possible, by using internal links to relevant contents that will give them a deeper insight regarding your content and related subjects.

4.      Images:

The user experience is largely dependent on the use of images since they add to the better and stronger visual impact as well as increase the readability. Hence, websites that are seen on top of the SERP, the first 30 websites have increased their use of images by 25% within a year.

5.      Bullet points and unordered lists:

Due to the changing trend, Digital Marketing Agency in Kolkata  are using more and more bullet points and unordered lists to make the user experience even better. Since the bullet points make it even more interesting for the users to complete reading the content, it is considered to be a good way bettering user experience.

With these factors in mind, the SEO companies can easily make it easier for their clients’ websites to be listed on top of the SERP.