Facebook Ads: Your Product’s Window to Stardom

Whether you are offering innovative products or new services, chances are that you find yourself flooded with a deluge of marketing options. In addition to the old age newspaper ads, cold-calling prospects, mailing flyers, etc., a new buzzword has come into play, digital marketing. It includes all virtual forms of marketing, done over the Internet, and on television. Some, including, SEO Services in India, have soared in use due to their satisfactory returns. Other methods of virtual marketing like blogging, email blasting, websites, YouTube, etc., are also gaining traction.

But more often than not, we have a tight budget and cannot do it all. Instead, we have to be smart in selecting the right platform for our product.

However, there is one platform out there that is almost a guaranteed win. Social media is an offspring of the digital revolution. Every day, billions of people around the world access social media, just like you and me. Here, we will specifically talk about Facebook, the king of this hill and why it is such a great place for you to market your product.

·         Facebook provides you with a huge and ready audience

Facebook is reportedly the most popular social network worldwide, with 1.49 active users (users that logged in to Facebook in the last 30 days). With 22 billion ad clicks each year, you have a marketing giant, that dwarfs all that came before. With Facebook, you can be sure that you have customers, and that someone somewhere is clicking on your advert.

·         Facebook ads are budget friendly

Most of you have tight budgets allocated to every aspect of your business, under which you need to find a platform that is affordable and does the job. Well, Facebook is such a platform – it’s cheap, and it does the job, and does it well. Facebook ads cost are based on your bid; you can bid as low as a dollar, or go as high as you can. You bid the amount you are willing to pay to have customers see your adverts.

·         Facebook helps you target the people you really want to reach

You can tailor your adverts to reach the people whom you think are really gonna care about your product. You can also choose what you want you ad to do – getting people to your website, or simply promoting a service.

·         Re-marketing to custom audiences

The Custom Audience pixel from Facebook captures all your website traffic, and re-engages your site visitors, continuing their experience of your business, to make your advertising even more impactful.

·         Lookalike audiences

Facebook enables you to market to people who share traits similar to your customers. This way you can get closer to potential customers better than ever, narrowing it down with location, interests or age.

If you want to get started right away, but are nervous or don’t know where to begin, take services of a digital marketing agency in kolkata, they will make it easier than ever before.