9 Outdated SEO Techniques that Avoids SEO Services in India

The world of search engine optimization is ever evolving. SEO Services in India is very much alert about this matter and always keep them updated. Professionals in this industry need to adjust themselves to the rapid changes very fast to stay ahead in the competition. If you decide to remain in safe waters, initially there may not be any problem. But, in course of time, you will be badly hit by Google. On the other hand, if you thoroughly update yourself with the history of search engine optimization, you will have a clear idea about which outdated SEO techniques are better for Google penalization.

Here are some Old SEO techniques that you should forget to ensure success of your digital marketing campaigns.

1.     Working with paid links: There was a time, when link purchasing from link firms was a common practice in SEO. But, those days are gone forever and at present, Google strictly penalizes sites that remain involved in link purchasing.

Back then off-page strategies for optimization was pretty simple:

·                        One used to purchase back-links in bulk from link firms

·                        Stuff the site with those links

These simple steps helped in improving SERP listing for that particular site. Actually, these are used to be different categories of paid links, like permanent links, automatically generated    links, bookmark links, signature links, link spam (obtained from blogs, forums and comment         sections).

According to the latest off page seo techniques 2017, all the type of paid links             mentioned above are strictly forbidden by Google. Affordable SEO Company in India does not use these sorts of things in their packages.

2.     Link renting: Rented links were as good as brokered paid links that you could use only for a fixed span of time. After the termination of the “rent period”, you could again rent it for another fixed period of time.

3.     Paid permanent links: There were of two categories, “house paid permanent links” and “house rented permanent links”. The initial variety was much better than the later, as it did not cheat clients and aimed to optimize the sites too.

4.     Purchasing automatically generated links: To work with this range of links, there was no need to create engaging content, optimize the on-page SEO factors or to make the site user-friendly. All you had to do was buy the links from third-party websites and that too, at a reasonable price. The more the quantity of links, the higher was the SERP listing for your website. 

5.     Link spamming through bookmark services: The days of using social bookmarks to spam links are over. Remember, such links are no more important for your site’s SERP listing. Moreover, Google is now more efficient to detect spam than before. Thus, in case you plan to take this unethical route, be prepared for Google penalization.

6.     Creating PBNs, micro sites and satellites: Any of the following factors, like thin content, similar anchor text, flagged IPs and penalized domains can make your site face Google penalty. All these are considered as unethical techniques. Top SEO Company in Kolkata avoids using satellites, micro sites and private blog networks to help your site grow in reputation and credibility.

7.     Avoid link spamming in listings and directories: There is nothing unethical in listing your business on Yellow Pages, Angie’s List, Yelp and such other directories. Actually, directories and listings must be used to strengthen your site’s authority in local searches. Link spamming, on the other hand, is one thing that has to be avoided. It is better to register your business website on a dozen high authority directories than spamming on thousands of poor quality, junk directories. It can hamper the site’s ranking like nothing else.

8.     Do not go for automatic link posting on forums and blogs: Google has stopped considering blog and forum-related links for any site’s SERP listing. Actually, blogs and forums are helpful to target audience from particular industries. At the most, you can go for a link or two that lead to your services and products, but never go completely out of the track. As per best seo services providers in India, It may invite Google penalty.

9.     The days of buying Forum Signature links are over: These days, signature links are best used to raise awareness. But still, these can affect your site’s SERP and so, it is better to use these with great caution. As a part of old off page SEO techniques, these signature links were bought and sold at a high price per account. If you try the same practice now, Google will simply penalize your site, instead of boosting its SERP listing.

As compared to the past, SEO Services is now more transparent and complex at the same time. Focus on search engine marketing (SEM) strategies than on pure SEO ones to get desired results.