7 Ways of Grabbing Optimum Benefit from Social Media for Franchising

Before moving directly to the topic, it is important to know about some basic terms that will help you extract the real meaning from the below mentioned relation between social media in franchising. First of all, what is franchising?

It is a legal way of growing a business offering legal rights to a person to use the business processes and model. Secondly, a question that strikes any normal person is who takes those rights and who is the one giving it away? Well, here is the answer to it: the person who gives away all the legal rights of a business is a “franchiser” and the one who takes it is the “franchisee”. If you have a business in Kolkata and want to search for a franchiser or franchisee, you must read the information collected for you in this blog.

Today, over half of the world’s population is relying on internet for almost everything. We are seeing digitization at its peak. So, why should franchising is left aloof from social media and the internet? In this blog, we have combined 7 ways to gain optimum benefit from social media for franchising.

1. Formulate the platforms

·        Try matching your business goals with the right platform

·        Choose relevant social platforms for your business

·        As per the Franchise development report, 2014, LinkedIn has become the central platform for franchise expansion as 40% of the total franchise comes from LinkedIn.

2. Prefer using B2B with B2C

·        Create a franchise offer page on Facebook including your organization’s official page.

·        Consult SEO India to redirect web traffic from official page to franchise page

·        For your franchise offers, Develop a separate YouTube channel 

·        Filter out the prospective customers from the huge list of fans

·        Send invitations to various franchise owners to share their success stories

3. Target your potential audience

Create your target audience by using a social media platform to develop more franchisees

·        Try focusing demographically, geographically and areas of interest

·        Use Facebook insights

·        Keep track of the events people are engaging in

·        Filter out the ones seeking opportunities

·        Search for common areas between your business and their interests

4. Keep an eye on competitors

You must know that even your competitors use the same platform for franchising as you do.

·        Try to learn from their mistakes

·        Follow their steps to create a more effective online strategy

·        Analyse their posts on LinkedIn and other platforms

5. Share content and stay updated

Social media sharing is an important part for business involved in franchising

·        Share relevant content on social platforms to reach the potential audience

·        Engage with an audience seeking career opportunities in franchise industry

6. Do not forget to check your references, ranks and ratings

·        Online reviews rank high for trust behind the brand sites and personal references

·        You should check the reviews about the business specifically when it is about franchising

·        It is not just a product or service, but a complete business model which you hand over to another person, so take careful steps before getting on to a decision.

7. Just go for it

·         If you are still thinking to go for social media for franchising, we would say it’s high time to do so. Just go for it and see the improvements.

·         Choose SEO Packages & take help from a reputed SEO service provider in Kolkata, as they have social media marketing experts to assist you.

·         You won’t be a master right when you start, understand that it takes time but you will definitely grow.

Additionally, you should think about:

·        Generating more web  traffic to your website via social media back links and links

·        Boosting organic ranking by developing various websites for franchising and YouTube channel creation

·        Building brand reputation by increasing social media presence that is, on Facebook, LinkedIn and Twitter.

Finally, we want to spread some awareness about ROI and ROE. Undoubtedly, ROI matters but for social media it is your engagement that draws you maximum profit. Thus, your long-term connections, ROI and ROE (Return on Engagement) have equal importance in social media.