Why Black Hat SEO is Harmful and How to avoid in SEO Services?

Black Hat SEO is defined as a set of seo services practice which does not follow Search Engine guide lines & also violates these rules to rank websites. After following this practice, search engines can ban any website at any time. So seo services india is very much alert to avoid this practice. A list of tactics & strategies followed in Black Hat seo are against the guide lines of Google & Bing is given below.

Points to be considered as Black Hat SEO Service:
  

1.     Hidden Text or Links

2.     Keyword Stuffing

3.     Doorway pages

4.     Content Automation

5.     Cloaking

6.     Sneaky Redirects

7.     Link Schemes

8.     Article Spinning

9.     Guest Posting Networks

10.  Link Manipulation

11.  Link Farms, Link wheel etc.

12. Rich Snippet Markup Spam

13.  Automated queries

14. Pages with malicious behavior

15.  Duplicate Contents

Black Hat SEO tactics can lead to get website banned at any time by Google or Bing search engines. So try to avoid these tactics to be safe from de-indexing by search engines. Using these tactics you can have a good rank in a short time but ultimately you will be in a losers list. For long term business & rank you should prefer white hat seo services. As a professional seo company in India, we always avoid these points as mentioned below.

1.     Paid links:

Avoid buying links to rank your website quickly. It is quite dangerous as there is no guarantee about their quality. Anchor text using may also effect in this case.

2.     Spam comments:

Spam comments are intended to create free Backlinks. Back links are created in this way are 100% no-follow & do not passes any link juice. So it is simply a waste of time.

3.     Duplicate Content:

Duplicate content is really harmful to search engines. Google & Bing like unique & high value contents to rank effectively. As a top seo company in India, we always submit unique contents for search engine indexing.

4.     Article Spinning: It is almost similar to duplicate content.

5.     Clocking: It is a violation of search engine guidelines. In most cases it provides irrelevant results.

What is White Hat SEO?

White Hat SEO is just reverse of Black Hat SEO. Here we use all techniques & tactics as per Google & Bing guidelines. If you do not follow white hat seo, search engines can ban your website for a lifetime also. It is a tremendous punishment for a business owner, which will cause traffic fall & ranking also. You can check Google approved guidelines at “Webmasters Guidelines”. We at “S.D.SEO Services” always follow search engines approved guidelines only to be safe with white hat seo techniques. We use some good quality Keyword tools to provide organic seo services. Here as a provider of affordable seo services for small business, we can guide you about this matter as given below.

1.     Use quality content:

Always use fresh & high quality content. Use long tail & LSI Keywords to optimize your content. For best assistance, click this link “Keyword Research for best Keywords”. As a top Indian seo company, we are focused in this point very much.

2.     Use Keyword Rich descriptive Meta Tags:

Using keyword rich Meta tags will be more helpful to achieve traffic & rank in SERP.

3.     Easy Navigation:

Keyword hierarchy implementation & for visualization, use some software’s for best result. When keywords are grouped as per relevance it will be easy to understand which pages will be more important in your website? White hat seo practice is for long term, ethical, good practice to stand out of crowd. You may get late result but you are doing the best as per seo guidelines. So go for ethical White Hat services with a best seo company in Kolkata.

Keyword Research-How And Why Is It Done?

Keyword is possibly one of the most important things that helps one in searching for a particular thing that they want to know about on the internet. The keywords are equivalently important to a consumer as well as a business man. People owning websites just love the idea of getting perfect keywords set for their websites so that the people can easily find these websites when they do have to find any product related to the website. Keyword Research is the back bone of SEO Services in India & abroad.

There are many keyword research engine tools that are probably available. These search tools help in coming up with the various lists for the keywords that helps is tracking the rank of the website. People in general likes doing it so that they can actually get the best of the ranks available for their website.

But are the keywords still a very important factor?

Well the times have changed. Over few years the criterion of having the best keywords have changed as keyword can be considered no longer that exceptional. This has just become a part of many essential things that needs to be considered in the search engine optimization process.

But then there are few very deeper and important aspects of the keyword search that people needs to know about. It makes the keyword search a big deal and also the smart way. Changing the way the research is done is the way the keyword search can be more effective.

So how to do a good key word research in today’s world?

The following are the most important ways that many SEO Company using for the smart way of researching the keywords:

Using the user intent:

To understand this particular point one needs to understand that what exactly a user intent is. This basically represents the intention of the user. It is as simple as that and should be kept that way. But then what has it to do with the keyword research?

Well for the starting without the user intent the keyword search is totally worthless. One must understand the fact that the user searches the search engine for something. But then a small difference in writing the sentence can give a different result altogether.

The using of the user intent involves the bets kind of deep level research altogether. With the help of this one needs to be very specific in understanding that how many types of human emotions are there and how many types of searches they can do in order to find one product that matches their concept and specifications of the product.

Understanding the types of queries:

As already mentioned people uses the internet and the search engines so that the queries can be solved. These are the exact things that need to be focused on in order to generate keywords for seo services.

With the help of these keywords SEO Company understand that what are the queries that the person is trying to look an answer for? There are basically three types of queries that needs to be addressed.

There are the informational queries that means the queries which are being looked in for gaining some kind of insight or knowledge. Also then there are few the queries known as the navigational queries, this is exactly where the typing of name in the search engine directly opens in the website if the company.

The last but not the least type of query is that of the transnational query, in this type of the query the search is all about the intentions of the transactions. People want to buy something then this is the type of query they go for.

Considering the demographics:

The demographics are basically the calculation of the targeted group of people. The more a person can refer to a targeted group of person the better can the situation be for them. People should do a research on the type of people, or the exact group of people that may look for the product. That way they can actually narrow down the keywords that will be easily available for their search. This way one can also assure that the product will recognized by its targeted group of people without any problem. So Keyword Research is the most important part of SEO Services in India.

This article will ensure that any problems related to the keyword search can be well solved. Smart choices of keywords will always help.

How to Solve Effects of Copied Content on SEO Services Ranking

One of the main problems faced by most websites is duplicate or copied content that has already been posted on other sites. Search engines have a bad impact on duplicate content since they waste their valuable resources to analyze, crawl and detect those web pages. Moreover, copied content will lessen the quality of your webpage in the search results and this has an effect on search engine users. An important question that arises in this regard is, “How can you solve out this problem of copied content?” Let’s discuss to know more about what can be done in such a situation faced by most providers of SEO Services in India & others.

What exactly is duplicate content?

It is said, “Content is King” and websites that have high quality content will definitely get good ranking in the search engine results. Duplicate or Copied content generally refers to the type of content that either matches completely with the content of several websites or are quite similar to each other. Various URLs have been found with the same kind of content. When these websites are crawled in the search results, it will affect the ranking badly since most of them have posted the same content. So all most all SEO Company in India are very careful about this matter.

How is duplicate content created?

There are various ways how copied content is created. The most common way is to copy content from a website and then paste it in the same way in another site. This process of copied content can be done for different pages and all of them will have similar content. It is advisable that you do not copy paste content from a website, rather create your own content and make it unique and informative. This will help you get more traffic for your website and thus, improve your search engine ranking with seo services in India.

Why duplicate content is a major problem for the search engines?

Duplicate content is a big problem for search engine users since it affects the quality of search results. Search engines crawl, analyze and index each webpage in order to do quick search and return the most effective result to the users.  If any website has similar content, then it is bad for the search engines since they waste their resources on web pages that do not have any importance for the users. According to Matt Cutts, you should have a small machine to crawl a large portion of the website. However the analysis of the webpage, the evaluation of the links and the indexation is indeed a time consuming process.

Does the issue of duplicate content affect search engine ranking?

Even though similar content will not directly ban your website from the search engines, it will affect the search engine optimization ranking of a site. When search engines recognize the cases related to copied content, they try to find out the best version of the webpage that can appear in the search results. This is mainly done on the authority of the domain, the number of incoming links and the Page Rank. So, if some pages of your website have copy-pasted content from other pages, then there is a possibility that they will not appear in the search results.

As per SEO Company in India, duplicate content can negatively affect the ranking of your website because search engines find and index a particular page from each site. The number of web pages will depend on domain authority. If there is lots of similar content in your website, then re-crawl period will increase and new web pages added to your site will be indexed slowly.

It is advisable by SEO Services provider that you do not expect to rank higher in Google search result with the same content found on most trusted sites. Rather, you should try to create your own content that is original, informative and unique and has been written specifically for that webpage. Google wants to reward content that is rich, relevant, informative and unique in organic listings and has improved the quality in the last few years.

How to Solve Duplicate Content Problem:

As a SEO Company in India, we always use a Content Duplication tool which is really helpful & save you from all sorts of these problems. Before posting any content to any blog or article website, check that content first & then post.

Copyscape.com a really fantastic destination to find out duplication within a second. By paying a little amount for Copyscape Premium for a year & can check 100 times in a year, each time within 2000 words. It is the best tool I have ever used. If you have other good options, comment please.

6 Most Useful Tools for Providing Professional SEO Services

When you are working as a SEO Company for you or for your clients, we have a need of 6 indispensable Tools to work with. If you have a budget then you can pay for the best seo tools to work with. But if you do not have that then you have to depend on some good free seo tools to work.

There are free seo tools which you can use as free as much as possible. Other tools are called Freemium tools which have free & as well as premium plans to use them. Here are 6 important seo tools which are used by most providers of SEO Services in India & abroad.

1.     Google Adwords Keyword Planning Tool:

Keyword planning is a most important factor for seo services. Google Adwords Keyword planning tool is a free seo tool. It is known that more than 70,000 people per month visit Google Analytics as a very good & reliable free seo tool. All most all SEO Company use this free tool for providing reliable seo services.

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2.     SEO Book for Keyword Research & On-site Analysis:

Seobook is a website where you can have free seo tools to provide seo services to your clients.

First you have to create an account & then you can access to different seo tools freely. Some other options are like Keyword density analyzer, page comparison tool, PPC Keyword wrapper etc.

3.     SEO Site Tools for On-Site Analysis:

Most SEO company uses this tool for quick website checking like, viewing Your PageRank, SEO title, Alexa Ranking, Domain & Page Authority etc. You can see Page Ranks of any page from extension tool bar & also can get rest information by clicking magnifying glass. You can also get for your own website on-page optimization tips under suggestions tab. Other tool bars like SEOmoz Toolbar (For Chrome & Firefox) and SEOquake (For Chrome, Firefox, Safari & Opera) are also essential for seo services.

4.     Open Site Explore for Competitor Back Link:

In seo services there is a need to check Backlinks of your competitors to fight with them. So you need to check your Backlinks & others. In this way you can understand what next you to do for your link building task.

SEOmoz’s Open Site Explorer helps you to get status about Domain Backlinks after providing domain name. You can also know about Your Domain & Page Authority. Free users are limited to three reports per day. You can also sign up for 30 days trial.

5.     SMErush paid service & Keyword Rank Analysis:

Free users of SMErush can have a report of 10 keywords after entering a domain name. You can see domains organic ranking, search volume, CPC, URL, % of Traffic generation & also what is the status of a keyword of the last 12 months.

SMErush is not just for competitor keyword research. It can be used to know that how your article directory is working for seo ranking. It also shows through a graph that how many keywords are ranking over the last several years. It also informs you about the hit of Panda attacked your website or not. If attacked then is it now recovered from that or not. Most of the Indian SEO Company uses this tool to provide this service.

In this graph, it is seen that Hubpage had a hit but they recovered their ranking well in a good position. Guest Users can get to use up to 5 domains per day. You can get a free Account to see more domains.

6.     Authority Lab for Monitoring SEO Campaign Results:

 It is a free tool for getting ranking just putting your Domain name. You can get 30 days free trial period for using it. It has four plans like Personal Plan, Basic plan, The plus Plan, The Enterprise Plan etc. You can choose one of them as per your requirement.

These are 6 Free & Freemium SEO Tools as per my knowledge. Please comment if you have other favorite SEO Tools.

9 Proven Blogging Techniques for Driving More Leads

Blogging has really proved to be a highly effective tool for marketing. As per recent report, almost 329 million people prefer reading of blogs each and every month. Companies comprising an active blog report more than 97% lead more than others

9 Proven Blogging Techniques for Driving More Leads

For generating actual leads from blog, it is essential to know those techniques that really work. Wondering about how to drive more leads? There are 9 proven blogging techniques which are used by reputed provider of SEO Services in India, include the following:

v Crafting of compelling blog headlines –In case visitors do not click on blog headlines, then it is leading towards loss of leading opportunities for company. In order to rectify this problem and drive more click-through, it is good to brainstorm at least 25 variable variations before settling. Various software including KingSumo can be utilized.

v Writing about challenges faced by clients – Writing specifically about the challenges faced by prospective clients at night is another option. One can also jot down the type of advice that can be provided to them for overcoming such problems. One needs to pen down facts that will provide them with maximum value. 

v Including a lead capture mechanism – Lead capture mechanism including newsletter subscription registration box serve as a low hanging fruit. It makes it easy for readers to consume the content along with increasing touch points with brand. 

v Multiplying lead capture mechanisms –More the ways you offer readers to get engaged with you, more likely they will sign up and get in touch with you. You may go for including options like eBook download, button for readers to put up questions, Hello Bar, postscript call-to-action, embed quiz or add a call out. 

v Integrating social media – Adding of social media sharing chicklets to blog post will make it an easy task for readers to share posts with own networks. You will be benefitted with an increased online reach. More number of shares ensures getting your brand in front of new clients.

v Mixing it up – In case you desire to write in same text-based style from one post to another, better you go for mixing up. This will definitely take the form of info graphic, survey, video and many more. It will assist the firm in gaining media exposure.

v Taking advantage of News jacking – News jacking is the form of writing of blog posts on the basis of topics in news. It is a golden opportunity for SEO Company in India to publish a post immediately with the help of unique perspective to capture enhanced interest.

v Interviewing experts and influencers – Interviewing experts and influencers in relevant industries will be a more advanced technique to increase leads. These individuals will help to promote the interview into own networks hence helping you to benefit from implied endorsement.

v Building a team – Building a team of industry experts and influencers to have them author posts into blog regularly is another way to drive more number of leads. Along with generating more content for your blog, you can easily expand your reach at the time when these authors will be promoting their posts to their networks.

Start driving leads by following some of the recognizable techniques from now!

Uncover the Secret of Boosting and Updating Old Post to Increase Page views

Do you know how to increase page views updating old posts? Do you know how old post can boost your pages views rapidly? If you do not know the answers you must read on this article. Here in this article we have discussed all things that gradually help you to increase page views more than hundred percent. Until and unless it normally happened to you, you will not be able to realize how much of the page views or the hit you are getting or the traffic can take in the time a post that generally brings in a very big-chunk of your targeted audience.

Boost Page Views Updating Old Posts

You might know then why the drop box versus Google drives. Yes it is true because it deserve to fall. Though it was simply written in the year of 2014 and also not optimized properly with the relevant keywords with is the slightest. Though by the chance it was getting rank with high for a purpose of the section of some popular keywords. You might have seen that most of the time you avoid editing as well as optimizing the previous posts and some of them got good ranks and page views and many of them are not now and might want to know how to properly update old blog posts.

Important things that you should know.

Before you had a proper as well as real keyword analysis or appropriate on page optimization strategy, you would be able to understand the SEO and hope something is in the sticks. Though it would not stay for a long time you do not do the keyword research which is one of the most important things for on page optimization. So to keep the page views and increase more and more day by day, you need would not stay your blog or website posts stay there forever until and unless it is up to date. As a best SEO Company in Kolkata we always follow these points.

Things You Can try for Better Page Views

   

Since all the posts were sometimes your great top of the funnel for the purpose of lead generation, because some of the posts were getting good page views, when good page views then the opportunity is higher to get more lead which overall traffic took a bard hit at the same time. Luckily, after the short notice your will see that some of the previous posts which were not updated, but you have updated are getting good page views which provides sometimes very handy landed in your inbox. So let us see how it can help you and what you need to do.

·        Try to update your posts with fresh information.

·        Try to make sure that your on page optimization is properly done.

·       Try to give your article update a round of the good old promotion and try to build some quality links with it.

Some rules are not hard and fast and not a rule of thumb; though it is more the time tried and tested. So you need to understand which one or more are working better and according to that you will have to update and upgrade. But you might do not know how to do it properly then you can hire a provider of the best SEO Services in Kolkata, which can help you to do that for better page views.

Effective Ways of Saving Website from Thunderstorm of Next Penguin Update of Google

Google algorithm is not constant. It changes in every after certain span of time. Updates of Google algorithm are similar to thunderstorm for website and blog owners over the world as it can affect the site’s ranking. Penguin update is part of Google’s changing algorithm. Hence, if you are thinking how to save your site ranking and finding the way out saving your website from impending penalty of Google then you can hire reliable as well as experienced SEO Company India that can help you out from de-indexing your site by Google.

Let us see how an efficient search engine optimization service provider can help you in this regard.

Bad Links Identification

·        Keep Your Eyes on Link Profile Everyday: Regular tracking can help you identifying the bad links. It is one of the easiest ways of finding out bad links. Inspite of acquiring link building practice, sometime bad quality links might be attached with your website and it can hamper ranking. Experienced SEO service provider easily tracks down the bad links and apply new strategy for link building.

·        Find out the Quality of Links: You need to check out the quality of your website link before deleting the bad links. Double checks before you start to remove bad links. Only a professional SEO Company in Kolkata can help you in certain ways. These are the ways,

v Check exact status of your link on Google to making sure whether the link is good or bad for your site.

v Delete unusual and spammy comments to leverage the rank of your site.

v Go for strategic keyword and anchor texts maintain rule of Google.

v Find out spun article links and remove it.

v Identify site wide links.

v Check from which country you get links and examine whether it is your targeted country or not.

Remove Your Bad or Junk Links

·        Identify the Bad or Low Quality Link to Remove: Expert and experienced SEO professional will track down the bad links of your site and will remove it after consideration whether it is really bad or not.

·        Ask for Removing Bad Links to Site Owners:  Notify and Put Request Site Owners who attach Low Quality links with your site. When your hired SEO expert will find out the bad links and locate the contact detail of site owners who actually attach bad quality links to your site, you SEO expert make a request to those site owners to remove links from your site. It will be beneficial for your site ranking and your website will be free of junk links.

Removing Unnecessary Links Implementing Disavow List of Google

It is one of the utmost things conducting thorough research on your website that you can identify the quality of links attached with your website. An efficient as well as experienced SEO expert can identify the useless links of your website and disavowing the links in adding up the URLs of your website to the list of Google disavow. Then the SEO professional save the URLs and go for uploading them on Google Disavow listing. SEO professional does Google Disavow Listing with help of Disavow Tool which is available on Google Webmaster account.

With these unique ways you can remove low quality links from your website prior to the coming Google’s Penguin update. Only an experienced as well as professional SEO service provider India applies these methodologies to save your website as well as ranking from Google penalty. Hire a best provider for SEO Services in Kolkata before it gets too late. 

6 Unique Strategies To Utilize Visual Content in Social Media Marketing?

Presenting 6 Ways for Your Business to Leverage the Power of Visual Social Media in today’s age of digitalization. Now-a-days, when every business house focuses on visual social media promotion instead of applying conventional social media promotion strategy, you can also try it.

6 Tips and Tricks For Visual Social Media Market:

If you are thinking to apply visual social media strategy in your business then you need to know visual social media marketing tips for business before you start. You need to know how to shift from social media to visual social media advertising, how it can be developed, how it actually works online for business and your brand and etc. Let us have a look at six simple and easy tips to boost up visual marketing planning to reach large numbers of customers and how to engage more and more customers.

1.     Try Convey Your Message via Visual Effects:

If it is possible for you then try to display or convey your business story line or message via visual mediums, like images, videos, graphics, animated pictures, slide show and infographic. As a top seo company in kolkata, we insert words, taglines or catchy titles onto your image that viewers can have the clear idea about your business or brand or product or service.

2.     Produce and Publish Unique & Original Content:

The first and foremost rule of visual social media promotion strategy is producing bulk of original content. Another important thing of visual media marketing is content sharing. You need to share your content including attractive images or video via social media platforms. In this way, you can promote your business, offerings, services and all among large numbers of customers. Always produce catchy as well as unique visitor engaging content with original visual pictures, videos, quotes, slide show, tutorial and infographics that visitors might get attracted and they feel for sharing content. As a  of best seo services provider, we always emphasize on Visual content marketing to grow our client’s network.

3.     Showcasing Story in Unique Way:

Human brain always responds faster way as well as emotionally to visual contents, like pictures, videos, slideshow and all. You can use this technique to engage more and more visitors. You can ask the way. It is as simple as that. Just showcasing your brand or business offerings or products outline with visual social media marketing. In this way, you can tell visitors about your business with images. An image hits directly viewers rather than conventional massage.

4.     Go For Crowd Out sourcing Your Visual Content:

You can apply crowd sourcing tips to increase revenue of your business. Crowd and outsourcing are combined in single word crowd sourcing. It means that you can outsource your tasks to people or employee who will write, design and edit content for you and you will publish you visual content on your website or blog. You can promote more visual content and share it to leverage your business.

5.     Adding Caption and Message on Images:

Publishing content with visual effects is very effective for social media advertising strategy. Images are always a strong medium conveying your business messages to your customers. If you can insert captions, catchy punch line, quote on your images then it could be very attractive to visitors and it will clearly convey the messages that you want. You can add back words, hash tags, and keywords, to image description. Even you can include website URL or watermark on images.

6.     Mix Up Visual Content In Versatile Ways:

It is not that you can only include visual content on your website page or blog post content. You can through visual messages via different social media platforms. Just like, you may superimpose text on Instagram images, you can tweet or pins photos via Twitter and Pinterest. Use slide share presentation or video on Pinterest boards, provide attractive images on Facebook timeline and cover photo time to time.

You can also be the part of visual social media advertising in applying these six proven as well as already tried tricks and tips of visual social media promotion for your products, services, ideas and lots more in short period of time.

It is already confirmed that potential customers are drawn to visual content comparing to simple content with fast and furious response. You can contact renowned Digital marketing agency in India, who can help you strategies visual social media advertising with team of experts.