Google’s Penguin update and its effect on link building

Google Penguin has caused several dents in the lives of SEO users and internet marketing teams. From 2012, Penguin initiated penalties for anchor texts, artificial back links profiles, disown files and link based pruning. These are now dubbed as SEO lexicon, but 5 years ago they were unknown to many.

Many became aware of the Penguin, and many took radical and swift steps against it. The analytics these days are still shocking.

So if you are a SEO nerd looking to dig deep, then keep reading.

Penguin is real time

During the famous SMX East, Google and Gary Illyes said the company would unveil its new update for Penguin. Many had been excepting this announcement. However it’s November and still not update on it. But Google is not sitting back; it is now making significant changes to its algorithm. The next Penguin 3.0 will be real time, and hence it’s significant.

There will be no escape

Once Google gives your site a penalty via the Penguin algorithm, you will not be able to make a comeback before the next update (which is done once a year). Updates have been few; and the last two of them were a year apart. So if you get caught you are in for some monumental trouble.

No wait list

Along with real time work, the penguin will be able to easily thrown in a penalty to a website. The old process (giving manual option and disowning files) are still true. But now the algorithm would give extra response to admins who take out their problem. Digital Marketing Services in Kolkata can help and give aid to the admins in this matter.

You can’t find

The company will also be able to asses up penalties faster against rouge sties. Instant answer can either be good or bad for you depending on your website’s seo, which can be set by your SEO Services company. So be sure about it, as penguin won’t leave you.

A change in principles for various different google upgrades?

Well, maybe this change can prompt a precedent change in various other algorithms of google. 

For example Panda—as it can assess contents, a lot. Panda updates are however more frequent than the Penguin ones. However, this is happening because of improvement of content quality maybe. But, with Panda and instant checks, even your content will be assessed quickly.

The final word

It does not matter what updates Google brings to the game, it will still look to provide users with top quality search results. But to discourage falsification, Google has introduced real time penalties. 

If you are hard done by Penguin, then you can easily do link pruning. It means cataloging every link to your site’s back link profile and check its quality and soliciting with various other websites to take out the bad links. Giving disowned files to Google is vital, if there is manual penalty.

The rate and the speed at which penalties were given in the past were actually quite slow. Google has buckled up a bit now, for the benefit of the users. 

7 Useful Tips To Make Your App SEO Friendly

Congratulations on building a great mobile app! Now what? Well, you need to do the same thing that you have to do after building a website, optimize it. For the app, you have to optimize it in such a way so that it appears at the top of the relevant app store. In simple language, what SEO is to your website, is ASO or App Store Optimization to your app. Like SEO, ASO has two components: On page factors which include app title, description, keywords and off page factors which includes downloads, reviews, updates, CTR etc. In this article, you will learn how to make your app SEO friendly.

How can I make my app SEO-friendly?

1. Choose your keywords with care:

Keywords are the most vital part of the ASO. Find out suitable keywords with Google Keyword Planner, Appannie etc. which will help you to find keyword suggestions with competition analysis. SEO Services in India or in any part of the world can help you with the subsequent steps that will follow.

Usually an app store allows 100 character for keywords so use it wisely. Avoid using spaces between keywords, instead use commas, write numbers in numeric rather than in words.

2. Include keywords in app title:

A recent study showed that apps that have keywords in title have 10% more chances to rank than those which don’t. Use the keywords in first 25 characters as much as possible because only these much gets visible to users searching apps on an app store. Don’t spam keywords, avoid special characters and plagiarism and do not use category name in title.

3. Understand the differences between the different app stores:

Keep in mind for which app store you are optimizing your app, whether it is Google Play Store or Apple Store etc. Have a look at the basic differences between the two:

Google Play Store:

Ø  App title space is 25 characters only

Ø  Include keywords within app description

Ø  Name of the app can be used 3-4 times in the description without disturbing the cadence of the content

Ø  Do not forget to integrate Google+ and when you link your app in Google Play listing, don’t forget to add the keywords within the link.

Apple Store

Ø  Create a keyword rich app title

Ø  With every app update, review the keywords and modify them if needed

Ø  See that there are at least 5 positive reviews for ASO in Apple Store

Ø  When using in-app purchase in ASO process, name the IAP relevant to the app and the category.

Similarly, if you are optimizing the app for other app store, understand the basics of optimizing and then optimize accordingly.

4. Update regularly:

Update your app frequently to stay at the top of the app. Offer user friendly updates with better features. Review your app title, description and icon every time you plan to update an app.

5. Ask users to give more reviews:

Encourage users to review the app. More positive reviews will help to leverage your app success. Negative reviews will affect your app ranking. Most app show pop ups from time to time to ask users to rate and review during in-app sessions.

6. Choose right visuals and screen-shots to encourage users to download the app:

Choose proper visuals and graphics to show the best features of your apps so that more and more people download it.

7. Reach out to bloggers:

 Approach bloggers to spread the word. Bloggers have good reader base and can influence them to use the app. When you launch an app, reach the bloggers of your niche and ask them to try your app and review it. If they are satisfied, they will also prompt their readers to download it.

Now that you have optimized your app to make it SEO-friendly, you can approach any Digital Marketing Services in Kolkata, Delhi, Mumbai or Bangalore for better promotion and marketing.

7 Top Tips To Make Your Business More Humanistic

In a business one thing is very common and very repetitive; i.e. the human factor. Customers, your employees, and also you, the owner, are human after all.  That’s why never discount the humanizing factor in your business.

Some owners believe that professionalism is the key, while some plainly focus on keywords and some are just nonchalant about their brand’s automotive overview. Humanizing has become very vital as people like its human touch. Customers are always looking to trust a person who has an emotional outlay similar to theirs.

So, today we are going to discuss about how one can make his or her brand more humanistic:

1. Start right from all the cores

Begin radically by having a very excellent culture in your enterprise. The top of the hierarchy can easily promote good work culture in whole of your organization. This can in turn motivate your co-workers and it can also empower them. 

As soon as you see that you all are gelling as a team, promote it thoroughly. In fact, if you are to do a team activity (like sports or other things) make cover pictures out of them. Also, if your office is set up just like your brand then make sure that people know about it via videos etc.

Promoting your people on the web can help and aid in many ways. And, as soon as people get the whip of your good culture, customers will start to pour in for sure.

2. Your brand should be more down to earth, penetrating and accessible

You can easily tell everyone that you are one of the best companies available in the market for your domain. This is a very positive thing to do and this can generate business for you. However, remember to include the human element in your professional outlay. Various companies doing SEO services provider in Kolkata offer these types of platforms.

3. Put emphasis on Resources rather than on sale pitch

Whenever you are selling something, do give value and virtue in your speech and remember to cut down on the extraordinary sales-techniques. This will ensure you good customer base. Sales is all about making relationships and trust, and trust and good vibes can only come from your actual product or service.

4. Have a blog

It is always vital to stay connected with your customers, and an industry relevant blog is a great way to do it. This will not only encourage your Digital Marketing Agency in Kolkata, but will also keep your customers focused on your human touch. A blog means, you mean business and you know your stuff.

5. Have and promote your Community or Customer relationship manager

Appoint these officers and make them a household name by promoting them. If people know your brand and your people, they can easily trust you.

6. Be sure to be courteous by accepting faults and appreciating more 

There may be times when you may make a mistake and get something wrong, this is where you have to be brave and accept it; also try to repair. Everyone loves a fighter and a rectifier. You can also get a much more human touch by appreciating and by saying thank you often. A post about landmark milestones for your customers/fans can also work.

7. Always be there for your customers

You cannot make an automated world and expect that people will appreciate it. You have to put humans in charge at various crucial points. For example, your social media handle bar and feeds have to be handled by the person who is posting a question, query or topic. This is vital as only he or she can readdress any follow ups.

The focal point:

Human to human touch is always appreciating; in fact it is vital for your brand. The concept can easily make your brand stronger, give your company benefits and give you a public forum to reach people in an efficient way.

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