10 Tricks for Leveraging Mobile Marketing Efficiently

As per recent verdict of Google, presence on mobile is mandatory to remain in competition. Many Indian big e-commerce giants including Myntra, Flipkart, Snap Deal and many others launched their valuable apps for shopping against availing huge offers. The reason is an enhancing number of Smartphone users.

Successful Tricks for Leveraging Mobile Marketing Efficiently

Mobile marketing enables easy contacting of customers sitting at any corner of the world. Simply having mobile Apps is no more considered to be enough. In order to design mobile marketing strategy, some interesting mobile marketing tricks include:

·         SMS – SMS is considered to be among the shortest and sweetest ways of marketing. Offers, discounts and new launches can be easily conveyed through this process. But lengthy, boring and complex messages must be avoided. CTA’s in relevant and informative SMS can be inserted for further move.

·         Staying Current with trends and technology – It is good to identify some of the latest trends in social media like Instagram and Pinterest. It is good to ensure reaching the audience through these social media along with other popular channels. Updating of communication channels on time must be done.

·         No usage of separate domain for mobile website – Usage of separate domain for mobile website creates a bad impression about the brand as content may vary. As it will confuse the customer, it is good to avoid this practice and use only one domain.

·         Compatibility test – As different users take into use variable mobile devices, it is good to have a check of website on different devices, operating systems, screen resolutions and many ore. Approaching companies having storage of mobile devices for testing will also be a good choice.

·         Test navigation – Digital Marketing Services in Kolkata demand easy reaching to the customers. Hence it must be ensured that users are successful in searching the company name on Google map and easily contact the company. Links must direct to correct web pages. Minimizing screen scrolling will prevent easy distraction of the reader.

·         Utilizing pay-per-call option – Pay-per-call is considered to be among the biggest opportunities for advertisers having call centers. This will lead high benefit to mobile search as it will be on top priority. 

·         Maintaining elegance in email – Email is considered to be another most effective and cost efficient ways of communicating with audience. As most of the people access their email account on mobile, offering an elegant mobile experience from day one will be a great option. The initial welcome email must be optimized in a perfect manner.

·         Focusing mainly on Email design – While on the way to target mobile audience through email, it is essential to be more careful about email design, content as well as text. It is good to maintain one column layout design plus catchy subject line as it creates better experience for readers.

·         Using of social media – Company of  SEO Services in Kolkata clearly states that it is a good practice to send reminders to customers to follow the brand on social media like Facebook, Twitter, Google+, Instagram and many more. Tweeting about latest offers and promos including coupons will make the customers feel good.

·         Push strategy – Sometimes pushing the product enables better start for marketing of brand. People can be easily encouraged through notifications.

Good Luck!