7 Useful Tips To Make Your App SEO Friendly

Congratulations on building a great mobile app! Now what? Well, you need to do the same thing that you have to do after building a website, optimize it. For the app, you have to optimize it in such a way so that it appears at the top of the relevant app store. In simple language, what SEO is to your website, is ASO or App Store Optimization to your app. Like SEO, ASO has two components: On page factors which include app title, description, keywords and off page factors which includes downloads, reviews, updates, CTR etc. In this article, you will learn how to make your app SEO friendly.

How can I make my app SEO-friendly?

1. Choose your keywords with care:

Keywords are the most vital part of the ASO. Find out suitable keywords with Google Keyword Planner, Appannie etc. which will help you to find keyword suggestions with competition analysis. SEO Services in India or in any part of the world can help you with the subsequent steps that will follow.

Usually an app store allows 100 character for keywords so use it wisely. Avoid using spaces between keywords, instead use commas, write numbers in numeric rather than in words.

2. Include keywords in app title:

A recent study showed that apps that have keywords in title have 10% more chances to rank than those which don’t. Use the keywords in first 25 characters as much as possible because only these much gets visible to users searching apps on an app store. Don’t spam keywords, avoid special characters and plagiarism and do not use category name in title.

3. Understand the differences between the different app stores:

Keep in mind for which app store you are optimizing your app, whether it is Google Play Store or Apple Store etc. Have a look at the basic differences between the two:

Google Play Store:

Ø  App title space is 25 characters only

Ø  Include keywords within app description

Ø  Name of the app can be used 3-4 times in the description without disturbing the cadence of the content

Ø  Do not forget to integrate Google+ and when you link your app in Google Play listing, don’t forget to add the keywords within the link.

Apple Store

Ø  Create a keyword rich app title

Ø  With every app update, review the keywords and modify them if needed

Ø  See that there are at least 5 positive reviews for ASO in Apple Store

Ø  When using in-app purchase in ASO process, name the IAP relevant to the app and the category.

Similarly, if you are optimizing the app for other app store, understand the basics of optimizing and then optimize accordingly.

4. Update regularly:

Update your app frequently to stay at the top of the app. Offer user friendly updates with better features. Review your app title, description and icon every time you plan to update an app.

5. Ask users to give more reviews:

Encourage users to review the app. More positive reviews will help to leverage your app success. Negative reviews will affect your app ranking. Most app show pop ups from time to time to ask users to rate and review during in-app sessions.

6. Choose right visuals and screen-shots to encourage users to download the app:

Choose proper visuals and graphics to show the best features of your apps so that more and more people download it.

7. Reach out to bloggers:

 Approach bloggers to spread the word. Bloggers have good reader base and can influence them to use the app. When you launch an app, reach the bloggers of your niche and ask them to try your app and review it. If they are satisfied, they will also prompt their readers to download it.

Now that you have optimized your app to make it SEO-friendly, you can approach any Digital Marketing Services in Kolkata, Delhi, Mumbai or Bangalore for better promotion and marketing.