5 Mobile Marketing Trends That Will Rise in 2016

The fast changes in mobile technology and new marketing strategies, marketers have to quickly adapt to these changes in order to adapt to these changes and implement in their marketing tactics. According to a recent poll conducted by marketing website, here are the top 5 marketing trend that will rise in 2016.

1. Marketing automation

Though more than 50% of the companies use an email marketing provider, by next year they are more likely to purchase marketing automation software since they are easy to use, saves time, efforts and resources of digital marketers. They software is going to be more mobile friendly which will help to carry out mobile marketing flawlessly. In future, the software will get more personalized allowing marketers to track their valuable customers buy their purchasing and spending habits.

2. Content marketing

Content marketing will be more effective in 2016, it will be more engaging and interactive to the target audience. 360 degree video will take the interaction with the audience to next level where the audience can choose from which angle they want to view a video since they are shot from all angles with special cameras. Marketers specializing in content marketing will use it to grab attention of their audiences where they can use it to gain in depth information about any products or services.

What kind of benefits is expected from 360 degree videos?

l  It will give a new dimension to online shopping, with live video streaming facility the users will get a real time perspective about the products on display

l  It will provide a richer user experience and help marketers to create better impact on the audience

l  Viewers can have complete control on what they want to see, they can view anything from different angles and re-watch it according to their wish. It will retain viewer’s attention due to its unique features

3. Big Data analysis

Big data is becoming increasingly popular as more and more people are using their devices to interact with different brands. The rise of cloud computing technology has also fueled its growth. Marketers need to organize their huge amount of data and implement the result to stay ahead of the curve. Marketers can measure all the data and statistics like total time spent on a page, referral traffic etc to study customers preferences through Big Data analysis which in turn will help marketers to maximize their ROI.

4. Mobile marketing

Location based services will get more preference.Tiny transmitters using Bluetooth Low Energy technology to detect the nearby devices in various locations.This will help marketers to present their customers with real time alerts of different deals and discounts which in turn will help them gain loyal customer base.

Mobile payments have equally great potential in coming years. Android users have introduced “Android Pay” to directly make a purchase of any app from the store In coming years, users can scan the barcode of a product, add it to their cart and make payment from their mobile. Digital Marketing Services in India are working hard to take mobile marketing to a different level.

5. Wearable devices

With cloud computing and sensors around us, it can be expected that wearable devices or IOT( Internet of things) like smart watches can be used to do a lot of stuffs like unlocking doors, track their health and much more. By next few years, IOT is going to be a part of our daily lives.

With things going completely virtual, marketers need to focus more and more to digitize their marketing strategies for mobiles and other wearable devices. You can hire a good SEO Services in Kolkata to help you with the right keywords to optimize your site for smaller devices.