How to do market research for your new app

Before making a mobile app, we must always consider thorough research to find more out about our audience and the market. The research will allow you to strategically make the app more marketable and help you to achieve your targets from it. 

Knowing and understanding your audience is a must

It is very important that you must know who and what your audience is. If you do this, the job becomes a bit easier. Always try to bring out the demographics with them, for example the audience’s;

·         Age

·         Gender

·         Address

·         Ethnicity

·         Monthly/Yearly Income

·         Whether Married or Unmarried/Family Size

·         Residential status

·         Current Occupation

Of course going to the core is also important. For example it is always vital to check out the behavior, likes, dislikes, hobbies, and other personal information of your users, especially in the social and digital world. 

Also, if you start knowing about your audience then it will allow you to connect more efficiently with them. In fact, you will be in a sync to deliver better with your app.

Do research against your rivals

It is always vital to check your rivals out. Now, you can begin by reviewing their app and understand their concept or point of view. Look and search for your rival apps by punching in the keywords similar to your app in the app store.

Get all the apps that are similar to yours and go through them thoroughly and check whether;

Is their audience same as yours?

How their app is different to yours?

How they engage and retain their users?

How can their app be better?

What good they have?

What can you take from their app in terms of features?

Check their reviews and also see how they promote positivity?

Check their channels of promotion

Select Your Channels

As soon as you identify your audience, you can begin on how to promote and market your app. App markets are not same to each other and they react differently to different channels. You can easily check the strategy of your rivals, to take some channel tips from them.

You can always use social media to market your app; however some other platform may work better for a particular product or audience. For instance, a dating app will market well on Facebook, as you’d be able to target your adverts to your audience (in this case single people or even gender oriented adverts). You can also use Twitter based hashtags to get your audience.

The social media websites that you can use;

·         Pinterest

·         LinkedIn

·         Facebook

·         Google+

·         Twitter

·         Instagram

   

Various other channels you can consider for your creation;

Paid or payment search—can you get target keywords with the adverts?

E mail—you can send mail to market yourself

Organic—SEO friendly, take help from SEO Services in India for this services

Referrals—tie ups with other brands or sites.

Keep a goal

Once your strategy is set you can think about goals which are plausible to agree upon and achieve. 

The aims can be;

·         Number of downloads

·         Customer retention

·         Number of active customers 

·         If you get data from your rivals then you can easily set and achieve your goals. It’s all about the homework in the end. Most Companies who provide Digital Marketing Services in Kolkata follow this point.